I was on my road bike on the weekend dressed in my bright cycling Lycra, helmet and riding gear. I had just crossed over the Harbor on the cycleway and as I came down the incline I noticed a group of children playing near the exit.
As I dismounted one of the young girls said to me with a child’s spontaneous grin and a sparkle in her eyes “That must be fun” ..I replied … “It certainly is”.
Fun can be many things to many people and one of the stories about social media this week is about the fun meister comedian Conan O’Brien and how he is using online and offline marketing to create awareness about his return to late night television on November 8 to entertain, tease and torment his audience.
One of the other stories that raised an eyebrow was that mums and dads are posting photos of their babies on Facebook before they are even born!
Here are the 5 posts on social media that caught my attention this week.
1. Digital Birth: Welcome To The Online World
Internet security company AVG surveyed mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. In the US, 92 percent of children have an online presence by the time they are two compared to 73 percent of children in the EU5.
According to the research, the average digital birth of children happens at around six months with a third (33%) of children’s photos and information posted online within weeks of being born. In the UK, 37 percent of newborns have an online life from birth, whereas in Australia and New Zealand the figure is 41 percent.
Almost a quarter (23%) of children begin their digital lives when parents upload their prenatal sonogram scans to the Internet.. Read more:
2. Conan O’Brien Gets His Own Foursquare Badge (and a Blimp)
As Conan O’Brien prepares to make his big return to late night television on November 8, the comedian is also returning to his social media roots for a Foursquare promotion of giant proportions — blimp-sized, in fact.Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on Foursquare.
The Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter for updates on the blimp’s whereabouts…Read more
3. Facebook Launches New Groups Feature
Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook.While privacy is critically important, the new Groups feature is the announcement that will likely be the most talked about among Facebook users.
The new Facebook Groups feature is essentially a replacement for Facebook’s Friend List feature and the existing Facebook Groups Feature, and the new feature will allow users to segment friends and communication on Facebook…Read more
4. 10 Ways to Rock Your Facebook Campaign
Now that your business is on Facebook, what are you doing with it? Did you just set up a “like” page and hope people click your button? If that’s all you’re doing, you may as well not have a Facebook presence at all.
When it comes to the social networks, it’s all about engagement, interaction and promotion. With the right combination, your Facebook campaign can become a major success.Here are a few things you can do with your Facebook fan page to help bring in new business and engage existing customers and clients…Read more
5. Social Media SEO & Analytics Tools Worth Checking Out
Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing. Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here are a few handy social media, analytics and link building tools worth a look..Read more