As I promised in my last post, here are 6 more great resources on using Facebook, for companies, personal branding and NGOs (Non Profits). What you will find in fact is that there isn’t 6 but a “Bonus” which makes 7, which is about “5 Tips for Enhancing Your Brands Presence on Facebook”.
A lot of people end up being passionate about one type of media, like Facebook, Blogs, Twitter, YouTube and MySpace, to communicate, interact and market themselves and their organisations. What you have to keep in mind is that they all work together and provide synergies. Remember that your communityand the Web is made up of individuals and they all have different ways of taking in information. Some like reading, others listen to a podcast, the younger generations may want to watch a video, and maybe even an email from time to time. I am sure you have contacted people and left a voicemail and there was no answer but send an sms and hey.. you get a reply.. so what is great about the evolutionary social media space and especially Facebook is that almost all the different types of communication can be found in one location. So communicate in different ways in different places and you might be surprised by what happens. The only thing is that we all tend to have is limited resources, especially time.
So have a look at these resources, hopefully they might save you some time.
1. “Why Is Vin Diesel So Popular on Facebook?”
With all due respect, I wouldn’t put Vin Diesel in the upper echelon of movie actors. But on Facebook, the Fast & Furious star is second to none among the Hollywood elite.
He’s currently adding hundreds of thousands of fans daily, and with more than 3.4 million of them at the moment, the only “person” bigger than Diesel on Facebook is President Obama. How’s he doing it? Simple: Authenticity.
It’s really one of the first lessons you hear over and over again when talking about marketing your brand in social media – whether it’s a company or a person – but so many stars still put their brand in the hands of professional managers on sites like Facebook, MySpace, and Twitter.
Diesel appears to have been doing this too – up until about a month ago when his updates went from standard fare – clips of TV appearances and an event schedule – to authentic updates and interaction from the star.
2. “Building Your Online Brand With Social Media Tools”
Social Media tools have an enormous power to put you in contact with thousands of people. Attention on its own is useless, what are you going to do with that attention?
If you want to build your online brand you have to know how all your activities work together. You need a consistency and congruency. Each part of the social media puzzle builds into a picture people have of you, how they imagine you to be relates to how you really are to the degree you get this stuff right.
If you are approaching social media in a haphazard way, do not be surprised if things do not work out exactly as you hoped or imagined they would.
3. Basic Facebook Strategy: 5 Simple Steps
Facebook is my #1 favorite social networking website. I have done so well with facebook that it took me many months to even look at another social media website. I suggest that you start with facebook and dedicate more time to mastering it than the other social websites.
Many marketers are exclusively focused on Twitter right now and forget about Facebook. Facebook has it’s own rules and you can get banned if you don’t follow them.
Here’s the basic Facebook strategy in 5 simple steps. You don’t want to do too much at once, or you get banned. Doing a little bit at a time adds up quickly.
4. 10 Ways to Use Facebook to Increase Traffic to Your Website
More than 115 million people login to Facebook every month. It is the largest social networking tool and a great place in the web for building your brand and driving traffic to your site. However, if you are not familiar with the viral techniques that work in the Facebook platform, soon you will find your brand tarnished. You can gain quick exposure to your businesses using the techniques discussed in this article.
5. “9 Great Facebook Resources and Posts”
Mashable has provided resources and analysis of Facebook from building a better Facebook page to making a truly viral Facebook meme, They have served up articles from expert guest writers and Mashable team members that aim to educate, inform and help build your business or personal profile on the popular social network.
6. “30 Applications for Doing Business on Facebook”
Think LinkedIn is the only place for business? Facebook is growing rapidly and it’s becoming a destination for businesses and business professionals alike to establish a presence. Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business.
Which apps do you use? Please feel free to add them in the comments.
7. “5 Tips for Enhancing Your Brands Facebook Presence”
So – you’ve set up a Facebook public profile for yourself, your brand or your company, or your non profit and you’re starting to post content. Now what?
If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.