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Business

Business tips and tactics for anyone looking to grow a business in a world powered by digital media and communication.

How to Do a Reputation Audit for a Brand

How to Do a Reputation Audit For Your Brand (And Why You Should)

Many sources create a brand’s reputation. Getting positive feedback, responding to trends, being aware of competitors, gleaning audience insights, and establishing relationships with customers each […]

Why Startups Fail and How You Can Be Different

Why Startups Fail and How You Can Be Different

Starting a new business can be daunting… If it’s your first venture, even figuring out where to start is riddled with complexity. Which industry should […]

How-Companies-Use-AI-To-Improve-Brand-Management

How Companies Use AI To Improve Brand Management

Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need […]

8 Common Workplace Productivity Killers (And What You Can Do About Them)

8 Common Workplace Productivity Killers (And What You Can Do About Them)

Any way you cut it lost productivity in the workplace is bad news for business. According to a Gallup report, disengaged employees cost the U.S. […]

How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus

How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus

As more and more people are self-isolating or self-quarantining at home, the web has become even more essential. Everyone is (supposed to be) staying home […]

10 Essential Personality Traits, Qualities, and Skills of an Entrepreneur

10 Essential Personality Traits, Qualities, and Skills of an Entrepreneur

If you have considered starting your own business, you may be wondering if you have what it takes to become successful. Are entrepreneurs born predestined […]

9 Remote Work Tools for Marketing Agencies: Expert Recommendations

9 Remote Work Tools for Marketing Agencies: Expert Recommendations

The rapid evolution of digital marketing gave rise to thousands of wonderful online tools. And, to be honest, these tools are making our lives a […]

7 Low-Cost Marketing Tactics That Deliver Surprising Results

7 Low-Cost Marketing Tactics That Deliver Surprising Results

According to the U.S. Small Business Administration, start-ups and small scale businesses should set aside at least 7%-8% of gross revenue for digital marketing. For […]

How to Save Thousands On Online Business Courses

How to Save Thousands On Online Business Courses

When it comes to growing an online business, there’s so much to learn. And unlike more traditional fields, where a single college degree might get […]

The Future of Digital Commerce and Artificial Intelligence

The Future of Digital Commerce and Artificial Intelligence

First, it was the advent of the World Wide Web that changed how the world worked. Then with digitalization came eCommerce as businesses around the […]