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Email Marketing

Growing a list of interested online prospects and then distributing helpful, personalised and targeted content to them in a way that builds trust and generates sales.

The 4-Step Process to Set Up an eCommerce Marketing Funnel

The 4-Step Process to Set Up an eCommerce Marketing Funnel

Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what […]

How To Write Email Marketing Copy That Converts Like Crazy

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns? There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a […]

10 eCommerce Email Newsletter Ideas to Boost Sales

10 eCommerce Email Newsletter Ideas to Boost Sales

eCommerce is growing at a rapid pace. If your business isn’t optimized for online shopping, you’re missing out a lot. Thus, it’s no wonder that […]

How to Use AI to Provide Seamless Email Journeys for Your Customers

How to Use AI to Provide Seamless Email Journeys for Your Customers

You probably had your first dose of artificial intelligence (AI) through Steven Spielberg’s sci-fi films that depict robots coming to life and gaining control over […]

9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)

9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)

In today’s highly competitive world of online communication, every email you send not only competes against hundreds of other email messages at any given time but […]

9 Powerful Ways To Combine Social Media and Email Marketing

9 Powerful Ways To Combine Social Media and Email Marketing

Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. If you see an opportunity here, you’re correct. […]

Why You Should Optimize Your Email Campaigns With Artificial Intelligence

Why You Should Optimize Your Email Campaigns With Artificial Intelligence

Have you heard of artificial intelligence? Today, it’s a favorite topic among email marketers. Experts from different areas get excited about the possible applications of […]

16 Quick Tips to Maximize Your Value From Cold Emailing

16 Quick Tips to Maximize Your Value From Cold Emailing

Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them. But that doesn’t mean you shouldn’t […]

Why Personalization and Segmentation Are Email Marketing’s Saving Grace

Why Personalization and Segmentation Are Email Marketing’s Saving Grace

The average American receives 121 emails per day and sends another 40. But that isn’t including promotional emails that clog up their inboxes and make them […]

How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)

How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)

Emails have come a long way… From simple plain text messages for communication to one of the most preferred channels for marketing. With businesses large […]