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Email Marketing

Growing a list of interested online prospects and then distributing helpful, personalised and targeted content to them in a way that builds trust and generates sales.

10 Actionable Tips to Reduce Your Email Unsubscribe Rate

10 Actionable Tips to Reduce Your Email Unsubscribe Rate

Unsubscribe rates are one of the email marketing metrics that matter.  Although it is not the only metric that matters when used along with other […]

How to Create Dark Mode Compatible Emails That Still Look Great

How to Create Dark Mode Compatible Emails That Still Look Great

2018 brought the dawn of Dark Mode in the world of email marketing. Apple brought Dark Mode to its desktop email client in that year. […]

5 eCommerce Email Marketing Tips You Need to Sell in 2020

5 eCommerce Email Marketing Tips You Need to Sell in 2020

Are your email campaigns not delivering the return you want? There’s nothing worse than investing in campaigns that convert only a tiny fraction of subscribers. […]

How to Grow Your Email List 10x With This Simple Hack

How to Grow Your Email List 10x With This Simple Hack

Even today, email marketing remains hugely relevant. There are approximately 3.9 billion email users worldwide, 52% of whom check their inbox every few hours, making […]

EngageBay Review: How to Automate and Scale Your Sales and Marketing

EngageBay Review: How to Automate and Scale Your Sales and Marketing

Getting a holistic view of your customer journey is complex… From touchpoints on multiple channels right through to a product purchase or form submission, there […]

6 Ways to Incorporate User-Generated Content in Email Campaigns

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra […]

How to Skyrocket Sales With AI-Powered Email Marketing Campaigns

How to Skyrocket Sales With AI-Powered Email Marketing Campaigns

Businesses these days, however small or big, run on data-driven digital marketing. This leads us directly to one of its most popular and effective forms known as […]

How to Boost Email Open Rates by 32% [Etsy Case Study]

How to Boost Email Open Rates by 32% [Etsy Case Study]

Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you […]

Why These Local Email Marketing Strategies Could Revolutionize Your Business

Why These Local Email Marketing Strategies Could Revolutionize Your Business

Local email marketing is a technique for local companies to connect with potential customers and drive sales. Even though this marketing technique is a great […]

The Secrets to Cold Outreach For Freelancers

The Secrets to Cold Outreach For Freelancers

What’s one of the biggest struggles for freelancers? Getting clients. In fact, 75% of freelancers can’t find new work at a moment’s notice. This is […]