Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some companies, notably a major brand ‘Ben & Jerry’s, are making the brave step of dropping their email marketing and going totally social in the UK.
Despite this email is still an important part of the marketing mix and should be included in your marketing plan. Top bloggers also use email acquisition strategies to build their list to ensure that they keep their information, content and products in front of their subscribers.
Integrating your social media with your email can provide the best of both worlds and there are various ways you can integrate your email with social media (Read more on “10 Ways To Integrate Your Social Media and Email Marketing“.)
A recent report in June 2010 revealed by eMarketer reveals that 71% of companies are using email. to promote their Twitter , Facebook and other social media channels.
What were some of the other findings from the the study.
Facebook was the favorite for integration with email efforts, Twitter was the second ranked with LinkedIn third and YouTube placed fourth. The others were basically nowhere at this stage in social media evolution.
Some of the benefits of integrating your email with your social media?
- Improve your SEO by promoting and creating inbound links
- Drive traffic to your website and blog
- Spread Your blog, website and social media channels content
Are you integrating your social media with your email marketing or are you already just social ?