Long lonely hours of writing and editing, coming up with the inspiration for the headlines and sitting down to do the work while your friends are out partying. Just getting started is a challenge. What do you want to blog about? Will it work? How do I set up this WordPress technology thing.
Writers block lurks every day. It doesn’t just afflict the beginner but the best. These are some of the challenges that confront us all.
So why should you start and why persist?
Why you should start
When starting, the reasons why are sometimes nothing more than a curiosity driven by a passion for the topic. Sometimes it is the intersection and synergy of multiple motivations. Maybe leave a legacy and learn along the way.
Here are some of the reasons for blogging that I hadn’t really considered when I published for the first time.
- Your brand awareness will grow
- Open doors to global opportunities
- Create business networking opportunities
- Position you and your brand as a thought leader and expert
- Website will rank higher in search engines
- Learn a lot about your business and yourself
- Build an online asset that doesn’t sleep
- Grow as an individual and as a business
- Provide lifestyle freedom
- Gain access to free crowd sourced marketing
I am sure there are more but there is something for everyone. Done right it does contain fun, a possible 15 minutes of fame and more and the promise of fortune.
Achieve one of those…then it is worthwhile.
Who has the money?
In looking around it starts to become apparent that there are many ways to make money from new media (blogging). It is not a singular approach but a matrix of multiple opportunities and tactics.
Blogging has evolved rapidly because of the social web and in the past was driven by building email lists which took a lot of time. With the advent of social media their marketing and growth have been supercharged.
Global reach and influence at the speed of a tweet, a Facebook share or a viral video.
To make money from a blog in 2013 you do not have to be a Huffington Post. There are many ways to make a living out of blogging that can enhance your current business and lifestyle that are within everyone’s reach.
Here are 11 different business models in this Slideshare presentation with case studies.
What is the framework for success?
Here are 10 key elements you will need to succeed at your blogging.
- Focused plan
- Memorable branding
- The platform you own
- Design that works
- Blogging and website hosting that runs 24/7
- Creating and packaging your content
- Grow your social networks
- Optimise for search engines
- Network and build promotional partnerships
- Build an email list
Need to boil it down then the here are the core takeaways.
- Grow your networks
- Package your knowledge
- Market & Promote
What about you?
How is your blogging journey? Started, stalled or are you well on your way. What have been your biggest challenges?
It is not a get rich quick scheme and if anyone that tells you it is then hold tight onto your money and run!
Look forward to your insights and stories in the comments below.
The Ultimate Guide to Blogging for Small Business
Want to learn how to create and market a successful global blog with social media?
My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 149,000.
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