Win At Business And Life In An AI World

How AI is Shaping the Future of Entertainment & Digital Interaction (Episode 216)

Rajeev Kapur is a seasoned high tech executive with broad global experience. He’s worked in over 20 countries across the United States, Asia, Europe and the Middle East.

He is passionate about repairing broken market strategies, company cultures, and leadership stagnation to identify and capture new business opportunities.

Rajeev was recognized as a CEO of the year finalist for 2011-2012 from Tech America and was a finalist for Entrepreneur of The Year from the Orange County Business Journal.

In 2023, he wrote AI Made Simple: A Beginner’s Guide to Generative Intelligence.

What you will learn

  • Discover Rajeev Kapur’s rich history as a high-tech executive and his groundbreaking work with AI in audio technology
  • Understand the origins of his fascination with AI, starting with innovations that predate modern technologies like Apple’s Spatial Audio
  • Explore the unexpected advancements in generative AI and their transformative potential across industries
  • Find out why Rajeev was compelled to write “AI Made Simple” in response to the rapid evolution of generative AI
  • Delve into how AI is reshaping various sectors including healthcare and business, and its broader societal implications
  • Gain insights into the future of urban planning with AI. Imagine cities with smarter transportation systems and fewer accidents
  • Reflect on the philosophical questions raised by AI, particularly its effects on creativity and the search for human purpose in an automated world

Transcript

Jeff Bullas

00:00:16 – 00:00:52

Hi, everyone! Welcome to the Jeff Bullas Show. Today, I have with me Rajeev Kapur. Now, Rajeev is a seasoned high tech executive with broad global experience. He’s worked in over 20 countries across the United States, Asia, Europe and the Middle East.

Rajeev was recognized as a CEO of the year finalist for 2011-2012 from Tech America and was a finalist for Entrepreneur of The Year from the Orange County Business Journal.

In 2023, he wrote AI Made Simple: A Beginner’s Guide to Generative Intelligence.

Jeff Bullas

00:00:55 – 00:01:37

So welcome, Rajeev. It’s great to have you here! Tell us, what has got you fascinated about A I because obviously you’re fascinated enough and then compelled enough to write a book about it. So tell us, where did your first initial interest come? About? AI? Was it because a Jet Jeep T showed up? I’m sure it was well before that. So where did it all start?

Rajeev Kapur

00:01:38 – 00:02:21

That’s a great question. And so for me, the journey started about 13 years ago, 1314 years ago, when I became CEO of an audio technology company, and we built audio tech solutions using machine learning algorithms. And we competed with the likes of Dolby and DTs, you know, DTs is one of those brands and the old laptops and things like that, right? So, so we, we, we, we were building competitive solutions essentially what Apple today call Spatial Audio is what we built. And that company was headquartered out of Switzerland and I was flying all over the world and we eventually, that company over to Sennheiser, which is the big Bose competitor. But, you know, you got that bug for A I and algorithms and you know, and what was happening and how it could really transform entertainment that was back 13 years ago.

Rajeev Kapur

00:02:22 – 00:02:43

Uh And so I kind of understood the business side of things, right, in terms of what we were doing. But I didn’t quite understand some of the tech, technical, technical aspects of what was happening. So I went and got certified from MIT and A I and I got a dual certification. I got an A I and I got a certification A I in business from MIT and A I and healthcare from MIT. And it just kind of got the bug. And

Rajeev Kapur

00:02:44 – 00:03:12

When I joined 1105, you know, we built a small little A I platform here and I did pretty well. And so, I’ve kind of been in the space for a long time and when GPT came out that kind of caught me by surprise and I’ve been in this space for a long time and we had done quite a few A I projects on the machine learning side. But this generative AI robot was very, very brand new to me. And so, so that’s where we started. And that’s when I woke up and I said, you know what, I got to write a book on this. It’s gonna change the world.

Jeff Bullas

00:03:13 – 00:03:38

Yeah. Well, yeah, it’s um it is changing the world right in front of our eyes. That’s what’s really fascinating about it. So, yeah, for me, I came across Chat GPT in December when I was in, you know, Lake Como, I was doing a bit of a, I suppose digital nomad, but for one spot there and I had a colleague who was in copywriting and he created an hour video about how you could use A I Chat G BT for copywriting.

Jeff Bullas

00:03:39 – 00:04:21

And um I went, wow, and it’d only been out about three or four weeks So, and I think the other thing I’ve noticed too over time is that gives anything give technology uh easy to use interface such as was done with a web browser, with the internet, such as was done with social media. Um That’s when you start to democratize a technology which is what’s happened. The other thing I’m fascinated about. So we’ve seen, you know, the likes of Google, which is one of the sort of almost one of the biggest investors in the research of um A I and yet it’s been caught with its pants down. Really, hasn’t it, in terms of uh open A I? What’s your take on that?

Rajeev Kapur

00:04:21 – 00:04:40

Well, you know, you know, what’s interesting about this whole nonsense with Google is they actually had the chat GP T solution for a while. Google had all of the major A I deep brain minds in the world. And when it comes to A I work at Google,

Jeff Bullas

00:04:41 – 00:04:43

Yes, I did. So, certainly.

Rajeev Kapur

00:04:44 – 00:05:23

Right. And so they had them all, like they had all the top global experts and they all kind of worked at Google and, you know, Google was kind of talking about the eye for a long time, but they just never released their product. And what happened was Google back a few years ago, released a white paper on this idea of generative A I or, you know, these LLM models and how to train them because that was the problem that was the last solution was, how do you initially train the first algorithms in this whole thing? You know, everybody from the open A I engineers, Microsoft, everybody was like trying to figure this last the last mile problem how to solve it. Google releases this paper

Rajeev Kapur

00:05:24 – 00:05:43

and the open air engineers go holy shit. They just released a paper on how to solve this problem and they gave it to the world for free, basically, rather than keep it for themselves and launch their own product. And, and I’m, and I’m paraphrasing here. I mean, there’s other stuff that happened and stuff like that. But for the sake of time in the audience, the openings just basically took the paper that Google published

Rajeev Kapur

00:05:44 – 00:06:24

and they learned how to train the initial algorithms for, for uh you know, and so now you have, now you have Chai PT and you know, the initial funding for Open A I came from Elon Musk and he’s the one who recruited ICA who from Google who came over open A I and that you notice all the nonsense that happened over Christmas time with Sam being fired and, and, and, you know, working behind the scenes that, you know, whatever, like all that stuff. I don’t know why Zoom gives it a thumbs up even though I’m not doing it. But uh I, I did not touch anything. My hands are here. But uh but you know, when oh when oh when, you know, when, when, when you have a situation with uh

Rajeev Kapur

00:06:25 – 00:07:04

you know, so, so you had an opening eye learning how to train the algorithms. Thanks to Google, they built a lot of the initial platform on the back of Elon Musk’s money and then they and Elon Musk had a falling out because they wanted to make it for profit, right, and launch it. And Elon my understanding wanted to keep the technology more closed and for himself and thinking how he can deploy it potentially with um at the time, Tesla and I’m sure now uh Twitter, but uh you know, that’s where they had the falling out and that’s when, you know, he stepped out and that’s when Mike Microsoft stepped in. So, and now Microsoft owns 49% of uh

Rajeev Kapur

00:07:04 – 00:07:31

of uh chat GPT and now it’s being integrated with everything and now you have Microsoft Copilot. So quite frankly, if it wasn’t for Google being um a little silly in terms of releasing this paper to everybody, I don’t know if we’d be here today. And, you know, quite frankly, I don’t know if you Google would be here today to have that competition to push them because uh I’m not necessarily the biggest fan of the world when it comes to Gemini, which is their version of JG BT. I’m sure it’ll get better, get better. But, you know, II I think there’ll be a couple of players for a while and then, then we’ll see what happens.

Jeff Bullas

00:07:32 – 00:07:59

Yeah. Um, I’ve just been doing some research about the cost of A I and where the money’s going. And it’s fascinating in terms of the start ups and the funding that they’ve raised and the funding that’s being thrown at it by the big platforms from Microsoft to Google to Amazon. And the list just goes on with a big, well, the Fang and Facebook even. it’s because using A I or developing and training A I is very expensive, isn’t it?

Rajeev Kapur

00:08:00 – 00:08:34

Yeah, I mean, you know, it’s really expensive when you think about, you know, how much data center you need and the, the, the fact that the electrical grid is not set up to support all this big demand. And, you know, so that’s uh so when you think about that, you know, it’s, it’s expensive. I tell you it was way, way more expensive a year ago or 18 months ago or two years ago than it is today. And just like with anything over time that, that the, the cost to run these things is just gonna come down further and further and further as technology gets more powerful, powerful, powerful, like, you know, if you think about it, I’m reading a stat in the next 100 years,

Rajeev Kapur

00:08:35 – 00:09:09

you know, our laptops or our smartphones or whatever we’re using, whatever they’re gonna be using in 100 years because we won’t be alive. It’s gonna be 1.1 quadrillion times more smarter than it is today. And that’s quadrillion, right? And in the next few years it’s gonna be a trillion times smarter and then in a few years that’s me 10 trillion times smarter. So, you know, the power that we need to consume is gonna go through the roof, the technological advancements are gonna go through the roof and the speed at which processing happens is gonna go through the roof. So right now we’re, we’re very close to where this technology is moving so fast that in the next few years, you know, A I

Rajeev Kapur

00:09:10 – 00:09:38

enabled laptops and the power of those laptops will be that we have more processing power than the entire human brain. And then when that happens, it’s kind of like you kind of reach this kind of escape velocity of, of, of opportunity and stuff that’s coming down the road that we even thought of and how it potentially impacts our lives and makes our lives better. And also in some cases, make our lives worse. And so, so some cases, you know, you won’t see a lot of change, but there’s definitely gonna be an opportunity, there will definitely be some, some new things you mentioned, start up globally. There’s like 9 10,000 start ups in the A I space uh with

Rajeev Kapur

00:09:39 – 00:09:52

two thirds of them coming out of the US, mostly coming out of Silicon Valley. So there’s whole industries and all new companies and all new jobs that haven’t been created yet that we haven’t seen. So I’m not super concerned about job impact or any of those things yet. Just because there’s gonna be thousands of new companies coming into space.

Jeff Bullas

00:09:53 – 00:10:37

Ok. So let’s segue in. See, you raise it. Let’s segue into what’s the future of the work going to look like? Because in the past, a lot of technology has essentially made blue collar workers redundant. But what’s really fascinating about A I, we thought that A I would be, wouldn’t affect the white collars and creatives. But in fact, that’s the biggest industry it is affecting is the professional white collar industry and the creative industry. And that’s why we had Hollywood going out on strike with a writers strike as part of that. How do you see the future of work? Which is a big question with many answers. So just generally, how do you see the future of work with A I and some of the impacts,

Rajeev Kapur

00:10:40 – 00:11:19

you know, I mean, if I had a crystal ball, I don’t know if I’d be sitting here right now to really kind of give you a really good answer. I think there’s definitely gonna be a lot of disruption coming in this space. I, I think the Hollywood writers are and, and the directors and producers are very right to be concerned, you know, and when you look at solutions like Sora SorA some of those things that are coming down the road, you can see why there’s a lot of concern. You know, at the end of the day, you know, you, you, you’re gonna see all industries are gonna get impacted and I’m not. And again, II, I take a little bit of a contrarian view when it comes to the job loss issue. Just because

Rajeev Kapur

00:11:20 – 00:11:56

Every time there’s a technological change or technological revolution, whole new industries get created. So when the first internet browser came out with, well, when, when the first desktops and laptops were at people’s desks, people thought it was to replace a lot of people and it did, it replaced people. But those people got training, they got new jobs, right? And, society grew and technology advancement helped our society grow. Then you had the internet, you had ecommerce and you know, the internet browser came out and ecommerce and people said, oh, we won’t, there won’t be any more stores any more retail. Well, there’s a ton of retail all around me. There’s everywhere I go, there’s some yes, old school balls,

Rajeev Kapur

00:11:56 – 00:12:29

definitely, you know, closed, old school malls have definitely been impacted by these big box stores. But I can go this way four miles to my left. I’m sorry. II I don’t know why I’m getting the fireworks here. But, but uh but, but I can go iii I can go that way four miles to my left. I don’t know what’s going on here, you know, 444 miles to my left. I’ll see an amazing outdoor mall with amazing stores that have that, that have come up just through COVID when you think about Rory, some of these brands that have launched to ca, you know, since COVID. And so, I think human ingenuity is always gonna play out. I think, you know, at the end of the day,

Rajeev Kapur

00:12:29 – 00:13:05

you know, a I, you know, I can’t feel like it can’t love, right? It can’t really give you that emotional connection to things. And we have, you know, we saw, we saw a, we have a, we saw a job revolution when, when desktops and laptops at people’s desks, we saw a job revolution. When ecommerce happened, we saw a job revolution and Google and all the search aspects came out. We saw a job revolution when, when mobile, when mobile, when the iphones first came out and then mobile commerce started and social media, whatever, right? So if you think about it, Air BNB, Etsy, some of these brands, you, so you see a huge gig economy. Now, all these brands are just a few years old. And so

Rajeev Kapur

00:13:06 – 00:13:18

you’re gonna see, you know, we, we haven’t even touched the ice. Uh we’re, we’re the tip of the iceberg of this and we haven’t even seen what we don’t even know what new company in the company. It’s gonna be the next trillion dollar business that’s gonna revolutionize the way we live and work and play.

Jeff Bullas

00:13:19 – 00:14:09

Yeah, like you said, if you had a crystal ball, you’d actually be chasing development of certain industry sectors, you know, that is going to be amazing. So, I think that for me, I certainly I’m more than half glass full and half glass empty. Really? On a, I really, I think, you know, there’s a lot of this dystopian type aspect to it, um versus utopian, which is Nick Bostrom wrote a book, Deep Utopia recently, which was fascinating um more of a philosophical view about if and this, I’ll be interested in your take on this too is that if the A I is doing all the work, in fact, becoming the creator, the human goes well, you’re doing it all for me. Why am I here? In other words, it’s an existential crisis of creativity, writing and the list goes on.

Jeff Bullas

00:14:10 – 00:14:26

Uh Where do you think, where do you think the solution to this will be when the machines start to do almost everything which I think they possibly will in the next few decades? Where’s human purpose and meaning emerge from then? If uh you feel like why am I here?

Rajeev Kapur

00:14:28 – 00:15:10

Look to me, first of all, II, I think the chance of, of A I doing everybody’s job is a little overblown personally. That’s my first thought process. No short term. You know, you might need three marketing people to do the job today or tomorrow. You’re gonna need two marketing people to do the job instead of three. Right? So that’s, I think what you’re going to start to see, I think when you think about the whole industry being impacted like this. So think about it, I definitely think you see the next billion dollar company could be a company that might have only five employees relying on A I to do something. So you’re still gonna need people to do things. You probably just don’t need, won’t need as many people to do it. So now

Rajeev Kapur

00:15:10 – 00:15:56

a couple of things that could happen, you could definitely see a shortened work week from 40 hours to maybe 32 hours, right? You could see um people living longer thanks to longevity, science and A I causing people to live longer. So me, I think the bigger issue to tackle is, you know, if people are gonna be working 30 to 32 hours or 30 to 35 hours a week, are they gonna be earning the same amount of money? Are they gonna be earning 15% less or 20% less because they’re only working four days a week and not five or whatever, right? Does that mean we have to look at universal basic income for people? So, you know what I mean? Do we have to look at our social constructs, social security? All these Me Medicare people are living 100 and 20 you’re retiring at 6567

Rajeev Kapur

00:15:56 – 00:16:11

maybe you have to raise the retirement age, you know, and I’m not saying that’s the case. All I’m simply saying is that in 2010, 2030, 40 years from now, that’s the thing that I think my kids and grandkids and your kids and grandkids are gonna have to try to figure out and solve. And I think that’s gonna be a big task for them to figure it out.

Rajeev Kapur

00:16:12 – 00:16:37

Now with that being said, I think there’s a lot of opportunity. I think I can help revolutionize the fight against climate change. I think A I is gonna revolutionize the fight against disease. I think A I is gonna revolutionize the way we learn. I think you’re gonna see um more and more, I think you’re gonna see robots and um really, you know, two way, really proper, you know, kind of Jarvis from the Avengers, you know, type of solutions. And so, so I think you’re gonna see a lot of that and

Rajeev Kapur

00:16:38 – 00:17:00

uh in terms of overall uh job impact and all these things, yeah, there’s definitely gonna be issues with certain industries. So for example, if you’re in the legal industry and let’s say you’re a lawyer, let’s say a law firm with 50 lawyers and you have 20 paralegals. Well, guess what? You might only need five paralegals, you know. So,

Rajeev Kapur

00:17:00 – 00:17:23

but you still need, you, you’re still gonna need a lot of human interaction, you know, uh to, to be able to do things. If anything, I think the exciting thing about what I am gonna do is I think it could usher. I think it could usher in a new age of enlightenment. You ask me what purpose is gonna be for people. It’s gonna be whatever they want it to be. I think we could. I think we’re on the precipice of a new age of enlightenment. I, I think it’s gonna free up humans to go do all the things they wanted to do in life and not be slaved to their desk or

Rajeev Kapur

00:17:24 – 00:17:44

your laptop or to their phones. So if you want to go climb Mount Kilimanjaro, use A I to help you, go plan my, go, go climb Mount Kilimanjaro. I think, you know, we could very well usher into a world of or of abundance where everything is just available also. So we’ll see where it goes. But there’s also gonna be bad A I and we’re gonna need a good A I to help fight bad A I Exactly.

Jeff Bullas

00:17:45 – 00:18:12

Yeah, that and uh you know, for me, the discussion about the future of work is very much about IC A I is enhancing us and amplifying our humanity and freeing us up from the, I suppose the uh the repetitive cycle of like, are we all designed to actually sit in cubicles and high rise buildings and actually commute to work an hour each way in a car? Is that what humans are meant to do? I think the answer to that is no.

Rajeev Kapur

00:18:13 – 00:18:31

Well, I’ll give you an example. You talk about that commuting issue. Right. And the next I would imagine in the next 20 years you’re gonna see a huge advancement in smart cars and connected cities. So when that’s happening, they’re the, they’re, they’re designed so you don’t have traffic anymore.

Rajeev Kapur

00:18:32 – 00:19:00

So they’re designed, so you’re not getting stuck at red lights. They’re designed to where my car is talking to your car, talking to this car. That car, the car behind me, they’re, they’re gonna be designed to help move people faster through different things, you know, through the traffic, they’re gonna be designed to help prevent accidents as many accidents we have today when that happens, there’s a domino effect. If you know the number one cause of emergency rooms or one of the top, one of the top uh issues for emergency rooms is car accidents, people coming in for car accidents. Well, if you’re not having a lot of car accidents,

Rajeev Kapur

00:19:01 – 00:19:17

then that means you’re not having a huge amount of emergency room issues, meaning you can see more patients, meaning you won’t have as many insurance claims you won’t have as you know what I mean? So you know, you people are living, you know, there won’t be as much death or issues when it comes to, you know, a car accident. So, so and then smart connected cities are gonna be able to help,

Rajeev Kapur

00:19:17 – 00:19:38

you know, to get people, you know, moving from building to building faster or understanding how to properly ventilate or whatever the case might be. And you know, so, so I think, I think there’s a lot coming that we haven’t even thought of and I think that that creativity product explosion that’s gonna really allow for humans to kind of, you know, go, go to the next level and, and really go do some major moon shots.

Jeff Bullas

00:19:39 – 00:20:05

Yeah. And I think some of the major moonshots and you mentioned already is in the industry of medical technology and development of solutions for diseases that uh for example, I, I have a little bit of sinus and I actually, there was, there’s a two simple drugs that are now mixed together that produce almost a wonder miracle drug that stops me actually having sinus issues when I’m on planes and traveling, it also stops me seem to be getting colds as well.

Jeff Bullas

00:20:06 – 00:20:53

But it’s that quite often as humans, we’re trapped in the patterns of our past and we can’t think outside our own, you know, templates of thinking. And that’s what I love about it. Um A I and Chat G BT is that you ask it a question, give me 10 different solutions to this and it’ll come up with some combinations that can be quite amazing and that comes down to designing, you know, creating products, you know, we make me a car that looks that combines being a, a giraffe and a, and a Porsche, right? So, and it’s just, it’s, I’d love the phrase with a quote by um uh Einstein. He said that what creativity is, is intelligence, having fun. And this is where I think with chat J BT, we can have some fun.

Rajeev Kapur

00:20:53 – 00:21:18

Yeah, I mean, look, if you have always wanted to learn how to play guitar, chat G BT can help teach you in the future, you’ll have your own, you have an avatar, you, you have a, you have a hologram like you like in the future. If you want to learn how to play guitar, let’s just say, and I’m a big fan of youtube. OK? And the edge and let’s say you want to learn how to play, let’s say you want the edge to teach you how to play guitar. You’ll have a chat PT powered hologram of edge

Rajeev Kapur

00:21:19 – 00:21:47

in five years, seven years, 10 years, whenever the time is literally in your home, teaching you and you’re going to pay for that. But teaching you how to do that. That’s crazy, right? And so, so that’s what’s so, so those are the kinds of things that are coming. And so I, I think it’s that creativity, product explosion that we haven’t set on it. And, and I will, I will disagree with 11 things you just said about humans being kind of stuck if that’s the case. I think you know, we would have done the Harry Ford, the Henry Ford,

Rajeev Kapur

00:21:47 – 00:22:23

If I asked people what they wanted, they would tell me they wanted a faster horse. But I think if you look at it, technological advancements, advanced society. And we’ve actually done a pretty good job as a society advancing through technology and embracing it now. Well, one could argue some of these technologies are not that great social media, for example, has got some challenges. Obviously, we know why, you know, but you know, at the same time, I, I think we’ve done a pretty good job as societies of raising things becoming a more smaller connected world. So I just think that’s gonna continue. And I just, and I think the question is when you say, what are humans gonna do anything they want? You’re only gonna be limited by your imagination.

Jeff Bullas

00:22:24 – 00:23:12

Yes. And that’s why I love a quote by Einstein. Creativity is intelligence, having fun. I I, and for me, that was uh really hits the nail on the head in terms of that. Now, the other question I have um a I can be a real overwhelm as in it does so much. The start is huge now. Um So as a business owner, where would you think you should start with a I? Because there’s a lot of things you can do with it and you can go down many rabbit holes. Where do you think a business should start? With its use of A I practically cos we talk about the, you know, philosophic philosophical aspects. We talk about the impact. How should a business start to use it? A I, I’d be interested in your take on that.

Rajeev Kapur

00:23:13 – 00:23:53

Well, I, I’ll give you the answer then, then I’ll give you my, I’ll give you my five business takeaways for A I. Right. So the number one thing they gotta do is they just gotta start just, just open an account on Chad GP T Gemini, whichever one you prefer, just open an account. Get the free version. Chad GP T 3.5. I actually pay for the paid version for most of my employees. And I think it’s worth 20 bucks a month. So it’s $240 a year, which I think a lot of listeners spend that much money, you know, on coffee or on a bad bottle of wine at least once. So, so to me, I think it’s worth it and I think you’re gonna get Roy on that 20 bucks a month. Now,

Rajeev Kapur

00:23:53 – 00:24:28

what I tell people is it’s, if you’re worried about doing it for your business, then don’t do it for your business. Do it for your personal life. Teach GOT teaches you how to make those, uh teach you how to bake a cake for your spouse’s birthday. Ask you to teach you how to play guitar or maybe train for a triathlon or train to find Mount called Maja or whatever you’re, or, or you use it to create an itinerary because it’s so well connected, it’s trained on everything and it’s connected to being to the big search engine. You can use CE PD to create a family trip itinerary because you’re gonna go to Europe and you’re gonna go to London and Paris and,

Rajeev Kapur

00:24:29 – 00:24:55

and Croatia for 10 days and you want that to be a quick 10 day itinerary for you. And that includes hotels and top restaurants. And oh, by the way, if someone has an allergy, then don’t go to this restaurant. It’ll tell you, you know what, what are the cool places to see what are hidden gems. And so cha PD will act as your travel agent. So do so. But just start and from a business perspective, just start simple. Have it, write a marketing copy, have it create an Instagram post for you or a linkedin post for you? Just start simple,

Rajeev Kapur

00:24:55 – 00:25:25

just get comfortable. It, it’s, it’s, it’s like riding a, it’s, it’s, it’s like riding a bike. You know, you need to just start, you know, just get on the bike and just start slowly riding it and, and uh put you get some training wheels on first and then after you feel like you’re there and you want, you got some to take advantage of the advanced features. I write about them in my book, the advanced data analysis feature, you know, the chat GPT stores, you know, there’s the whole, uh, custom instructions section, plugins, all these things. So, you know, you, you can take advantage of them. You don’t have to take advantage of all those things right now. You can take advantage of them in the future.

Jeff Bullas

00:25:26 – 00:25:31

Yeah. So, advice is basically get started. Keep it simple.

Rajeev Kapur

00:25:32 – 00:25:32

Yeah.

Jeff Bullas

00:25:33 – 00:26:14

Yeah, cool. So, um, writing a book because it’s interesting. I’m sure. Well, you used a fair bit in your book, excuse me, in your book, you actually used examples in pretty well every chapter of using prompt engineering, excuse me, prompt engineering to actually ask Chat GP T and you showed all the different, a lot of different results of that. What’s, is there anything that surprised you in the use of Chat G BT recently that you went to? Wow. I didn’t know I could do that. Are there any sort of aha moments or is it just constant?

Rajeev Kapur

00:26:15 – 00:26:39

No, I mean, I think it’s, it’s pretty constant. I, you know, I’m always fascinated by the advanced data analysis feature. You know, they’re, they’re, they’re trying to get their story right on the whole uh chat GP T Store that they have. It’s like their version of the App Store and some picks and starts there that they’ve done well, they’ve challenged and challenged there as well. I think that, you know, the app being multimodal, meaning I can, I can walk up, I could take the app open the app, take a picture of

Rajeev Kapur

00:26:39 – 00:27:06

my car engine saying H GP T tell me how to change the oil of my car. They’ll tell me because it knows the configuration of the engine, right? So the fact that it’s multimodal now, I can have a two way conversation with it. The other day, I had a full two way conversation with it where I asked it to be a product developer and I ended up having a full two way conversation with Cha GP T. And part of that success is if you pretend that you’re talking to a human on the other end of the of, of the, of the app or on or when you’re on the platform and your laptop, your life is gonna be a lot easier.

Rajeev Kapur

00:27:07 – 00:27:18

And so, that’s so that to me is what I really think is the way to kind of get started and the way to go. But if they’re going to keep reiterating, you know, keep iterating new, new, new features and new solutions. And yeah,

Jeff Bullas

00:27:19 – 00:27:53

yeah, there’s one thing I’ve started using for quite a lot is I do a lot of reading. So I do love the actual process of reading. So, you know, sitting down taking the time and I remember Charlie Munger commenting about Buffett saying all Warren Buffett does is just sit on his ass all day reading Charlie Munger sadly died recently. But for humans, especially the way I learn, is to read and then to write, to try and make sense of the noise that surrounds us. So

Jeff Bullas

00:27:54 – 00:28:21

I quite often go to chat G BT especially and it’s just, it needs to be more than a year or two old. Frankly, I’m going ok, summarize this book for me. 1000 words. Tell me the main points and how I can practically apply the book. And there I have book summaries done in about 30 seconds and it’s so cool and it’s like, ok, it’s simple, but it’s cool. Right? So, um, that way then I can cover a lot more territory.

Jeff Bullas

00:28:24 – 00:28:36

So what’s the main, so what is the main news today you’re using for Chat G BT and A I within the business? And personally that you spend more time doing, like you talked about, I think analyzing data wasn’t one of those.

Rajeev Kapur

00:28:36 – 00:28:54

I mean, it’s kind of 5050 for me. I mean, I use it almost, I do a lot of my personal stuff on there now in terms of, hey, um, you know, plan a, plan a dinner party or hey, you know, we’re going away this weekend, we’re going here to this town. What are some good recommendations or some good restaurant recommendations?

Rajeev Kapur

00:28:54 – 00:29:33

You know? Hey, I uh I am, uh I hurt my shoulder so you can’t see it but it’s taped up. So I got how to deal with some tendonitis I have in my shoulder and it gave me some solution. So, so, you know, so, I mean, I use it quite often in my personal life and I can basically use it for anything. I was like, imagine having your own living breathing assistant with you side by side. He’s really smart about everything. Right. That’s cool. Right. You want that on the business side? It’s a lot more on the data analysis piece, analyzing different files, using it as a product development sounding board, using it as a strategy sounding board. You know, so,

Rajeev Kapur

00:29:34 – 00:30:04

you know, I, I could give it personas, I can ask it to be Einstein, I can ask it to be Steve Jobs. I can ask it to be whomever, right? And so when, once I, once I do that, then uh it’s uh just a matter of uh making sure I can prompt it, right? And you know, the good news is that if I screw up the prompt, I can always ask it, how do I prove the prompt? And I have a chat that will tell me how to improve the prompt. Right. So, so that’s, so that’s so that’s kind of what we’re focused on. I mean, there’s some low hanging fruit here that we’re doing here at the company on a daily basis. And,

Rajeev Kapur

00:30:04 – 00:30:13

you know, I, I, the, the, you know, I think that the point I’m making is, there’s no silver bullet. No. So there’s, there’s a lot here that you could do but there’s no silver bullet yet.

Jeff Bullas

00:30:14 – 00:30:58

Cool. Yeah, um, you know, the thing about it too, like I asked it the other day, come up with, you know, 10 different business ideas that combine, you know, A B and C and see what it came up with. That’s great. So, you come up with the ideas, but then you gotta go down. OK. Which one of these do I test? Which one do I, you know, actually implement? So there’s one idea about the ideas, the other one is about implementing it. And as we know, implementing any idea takes time and money, so you can, you can go and test tenders from business ideas, but it’s gonna cost you a lot of time and a lot of money. So it’s really, it’s great. But I think the other part, Mustafa Suleiman was talking about in his book and

Jeff Bullas

00:30:59 – 00:31:36

One of them was, and you mentioned it before, the fact that I think it’s gonna change the nature of business where a lot of people can do more. And he said there’s gonna be, as you described, a billion dollar company run by, you know, four or five people. Um and a will get deployment not only will come up with the ideas, but then it will be able to execute the entire thing practically as well because the issue is execution is the next part of following up after the ideas and innovation. So it’s really, really fascinating. I’m, I’m aware that you’ve got, uh is there anything else you want to say in that area?

Rajeev Kapur

00:31:37 – 00:32:22

Yeah, I mean, look, I think the point is if, if you’ve ever wanted to be your own entrepreneur, then chat GPT and JB, I could very, very well be employee number one. And I’m not saying you don’t hire humans. You should, you’re gonna absolutely need to hire humans. I’m just saying you won’t have to hire as many humans as you had to in the past. But I will tell you, you will have zero limitation on what you can accomplish once generative A I gets even smarter than it is today and that’s probably in the next 3 to 5 years. So the more you can become comfortable with it today, the better off you’re gonna be against your peers. The only thing I can tell you for sure. The only thing I can do, I can tell you two things. Number one is

Rajeev Kapur

00:32:23 – 00:33:00

people and companies that don’t use A I, you’re gonna get replaced by people and companies that do use A I. Number two is you gotta be really curious about this whole area. You can, you cannot put it in a box and walk away from it. Be curious, don’t be judgmental. Number three is remember that your only success is going to come from your ability to really harness data. So if you got, if you got a company today and you want to really understand A I, you have to be phenomenal at data. Don’t focus on the term artificial intelligence, focus on augmenting intelligence. How can it augment what you’re doing today as a tool? And if you do that, you’re gonna do the one thing money can’t do, which is buy time

Rajeev Kapur

00:33:01 – 00:33:05

and those are the five key takeaways you gotta think about when it comes to A I in, in the workplace.

Jeff Bullas

00:33:06 – 00:33:33

Yeah. So um yeah, the future for me looks, it’s incredible. I’ve always been curious about it and that’s why I’ve been in the tech industry for about 40 years now. And um I’ve, I started with a PC revolution that blew me away. Then there was the internet and the web and then there was social media and now we have a I and Well, mobile and that and I, and certainly the intersection of mobile, smartphone and social media created a perfect storm.

Jeff Bullas

00:33:33 – 00:34:09

Um And then someone put a reversing camera on it, a reverse camera on it. So you actually could take selfies and now you walk through Milan and everywhere and it’s full of influencers taking selfies. So um we’ve created a monster really. But that’s OK. One quite fun question I’d like to ask you. Um You should ask all my guests and we’ve talked about a I, it doesn’t have a motion, it doesn’t have feelings, it’s just a machine. So, for you Rajiv, what brings you deep joy that you’d do for free every day if you were able to.

Rajeev Kapur

00:34:11 – 00:34:42

Oh, wow. Um, you know, so being a member of YPO, you know, the young presidents organization and I, I do a lot of speaking about a, I, and I do a lot of mentoring and leadership development of people. Like, the more I can give back to society, the happier I would, you know, I, I would just do that nonstop like, you know, you know, so, you know, people ask me what my, why is and my, why is to honor other people’s dreams. And so by the more I can help people be successful. No, the mission accomplished.

Jeff Bullas

00:34:43 – 00:35:01

Yeah. Well, I think you’re on that, but on the mission already. So uh by adding value to people’s lives and their businesses. So thank you for sharing your thoughts and ideas and expertise with us and our audience and um look forward to maybe catching up in real life. Um Not via zoom.

Rajeev Kapur

00:35:01 – 00:35:16

So, yeah. No. Yeah. And it was, it was great spending time with you, Jeff and uh thanks for reading the book and it’s on Amazon for people if you want to go check it out. So please, you know, please be judged. If anybody wants to connect with me on linkedin, they can. And so I’m happy to talk to others. So

Jeff Bullas

00:35:18 – 00:35:37

fantastic. And thanks for putting your thoughts into a book which I know is a lot of work and the book is a, I made a simple beginner’s guide to gene intelligence. And it came out in September 2023. So, thanks j have a great, uh, I think it’s an evening for you in L A or afternoon, whereas

Rajeev Kapur

00:35:38 – 00:35:41

it’s about 245 in the afternoon and,

Jeff Bullas

00:35:42 – 00:35:51

and it’s just quarter to eight in the morning here. So, um, but it’s the next day. So we live in the future. So if you’ve got any questions about, you know, the lotto or anything else, we can

Rajeev Kapur

00:35:51 – 00:35:55

Tell me what you can text me and tell me what stock to buy. So.

Jeff Bullas

00:35:56 – 00:36:03

Well, I think one that, well, maybe you shouldn’t, maybe the stunt starts with N NVIDIA or something. I don’t know, but I think it’s maybe overvalued at the moment, but who knows?

Rajeev Kapur

00:36:05 – 00:36:06

Thank you

Jeff Bullas

00:36:06 – 00:36:06

so

Rajeev Kapur

00:36:08 – 00:36:08

much.

Jeff Bullas

00:36:08 – 00:36:09

Thanks. Ok, bye.

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