Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast.
Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.
Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play.
A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year” in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.
Here’s what you will learn
- You don’t need PR connections or a big following to get featured in top media — you can learn to pitch yourself effectively using Gloria’s CPR method.
- AI tools like Perplexity.AI and Google Alerts can help you quickly find the right journalists and trending topics to pitch.
- Journalists don’t want a sales pitch — they want timely, relevant stories backed by insights, trends, or data.
- Earned media from credible outlets builds long-term SEO and authority — way more powerful than churning out AI-generated blog content.
- Taking PR in-house is affordable, effective, and puts you in control of your story — no expensive agencies or gatekeepers needed.
Transcript
Jeff Bullas
00:00:03 – 00:00:47
Hi everyone and welcome to Jeff Bullas Show. Today I have with me Gloria Chou. Gloria is an award-winning PR strategist and the host of the top rated small business PR podcast.
Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.
Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play.
Jeff Bullas
00:00:47 – 00:01:30
A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year” in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.
So, Gloria, uh, I’d like to know. How did you get to become a diplomat and then what happened for you to become a PR superstar? I’m really curious about that story, so provide a quick overview of where it all started.
Gloria Chou
00:01:31 – 00:01:54
Yeah, if anyone’s looking for a career change, this episode is for you. So, um, I always grew up, you know, bilingually, biculturally, and I was always interested in international relations. That’s what I studied in college. I studied abroad in South Africa and um so I wanted to be in the foreign affairs realm and I actually got my uh grad uh degree from Columbia University in political science, but I couldn’t pay for it so I applied for a.
Gloria Chou
00:01:54 – 00:02:17
A lot of scholarships, and I actually got a scholarship from the State Department. And in return, I was preselected to be a US diplomat. And so I was committed for at least 3 years of service, which I did. And after my first tour, I decided that it was not for me. I was not made to be a bureaucrat. And I love being an entrepreneur instead, I love creative problem solving and coloring outside of the line.
Gloria Chou
00:02:17 – 00:02:40
Which you know, the government doesn’t really allow you to do so um I kind of had a midlife crisis and went home, you know, gave up my pension and that kind of prestigious career and started over. And one thing I love to do is I love to see people win and I always joke that I’m everyone’s unofficial hype woman. I would be connecting people and just loving to elevate people. And so I actually applied for over 1000.
Gloria Chou
00:02:40 – 00:03:21
I had a job in PR and communications while I was in the government and I couldn’t get a single one because they wanted very specific PR agency experience and soon I realized wow, this PR industry is very gate kept and traditional. And so my whole mission, my whole ethos kind of cold calling and cracking the code as a PR outsider, mind you, I never worked a day in my life in any PR agency. Now I’m able to make PR accessible for the everyday small business owner. So hopefully, you know, today, after listening to this, your people will be able to know how to take their PR in-house without paying, you know, $10,000 a month for 6 months, crazy agency fees that are just really not accessible for a lot of small business owners.
Jeff Bullas
00:03:22 – 00:03:33
So, uh, when you, when you get the dip just quickly back to the diplomat thing, you started doing that and you discovered that it wasn’t for you, it wasn’t what you imagined as a young person, is that correct?
Gloria Chou
00:03:34 – 00:04:08
Yeah, yeah, it just, it, it just wasn’t a personality fit, you know, great benefits and I really try to make it work, but kind of like, uh, you know, when you, when you paint the stripes on an animal, like it’s just, I just felt like I was, it wasn’t aligned with my personality and um I think I was just always born to be an entrepreneur. I think I just noticed it or realized it later on in real life, later on in life. And so now I’ve created a PR program and I’m the host of a podcast, and I get to elevate everyday small business underdogs from all walks of life, mainly female founders and entrepreneurs, and it just really lights me up.
Jeff Bullas
00:04:09 – 00:04:41
Yeah, it’s, it’s interesting, isn’t it, stages of life can lead to doing something you never had on the plan, right? Never tick that box you’re going to. Obviously, when you’re younger, you’re saying, I wanna be a PR superstar, as in help connect people and everything else. It wasn’t on your list. That’s what I love about life, it’s essentially it’s almost unplannable. And um it’s, you’ve gotta listen to your own fascination, what you’re curious about, and then what your innate abilities are and obviously you sound like you’re almost a super connector as well, in that you bring people together and um.
Jeff Bullas
00:04:42 – 00:05:23
Not everyone’s got that, and so you maybe stumbled in and discovered that. Now tell us a little bit about how you are a non-traditional PR person and also we’re in the middle of a huge change from a social media centric world to a more AI centric world. We’re not leaving social media behind, but AI is making a big impact. So I’d be interested in hearing about what, how are you non-traditional in terms of PR and because it’s not pay to play. It’s more about organic, and that’s a really difficult thing to do, um, because the big platforms, they use the algorithms to make sure they drive you to get any visibility now is to try to remove organic.
Jeff Bullas
00:05:24 – 00:05:41
And actually get you to pay to play, in other words, to get that visibility, because you’re all about giving people visibility which then creates credibility and gives them attention to sell their products, whether it’s digital or physical. So why are you non-traditional and how does it work?
Gloria Chou
00:05:42 – 00:06:07
Yeah, so, you know, traditional PR agencies are very gateless. The whole thing is, well you have to pay us so that we can lead you to our friends, right? Call up our buddies. And I realized that, you know, as someone who doesn’t know a journalist and study media, um, I didn’t know anyone in the media. And so I had to start from the bottom by physically actually typing in the search bar, New York Times newsroom and cold calling the operator. And so thousands of calls, thousands of rejections, which.
Gloria Chou
00:06:07 – 00:06:32
You know, it wasn’t pleasant, but after overcoming that, I started to pick up on patterns when the journalist who doesn’t know me or my client would say, OK, well tell me more. I ended up getting my startup clients featured in everything under the sun, New York Times, Forres, Wall Street Journal, um, Reuters, AP, CNBC, and I put it into a framework of pitching so that anyone, even if you don’t know the person on the other side of the send button, will say tell me more. And this anatomy of the pitch.
Gloria Chou
00:06:32 – 00:06:57
I called my CPR method, and it’s really the method that allows you to not have a, like a sales pitch, but really turn that into something that’s relevant for the journalists. The thing we need to know is that journalists are not your customers. You’re not selling to the journalist. They’re never gonna buy from you. But the founders don’t know that. We’re so used to marketing our benefits and features, and that’s ultimately not what a journalist wants. The journalist wants to know what is the relevance, what are the trends, how does it speak.
Gloria Chou
00:06:57 – 00:07:33
To the here and now, do you have any data points? Is there any contextual policy relevance? Those are all the ways and angles that make your pitch stand out. And so we can definitely go into that, but I think a lot of founders just don’t know that and you, and they just end up pitching to the journalists like, you know, sending a newsletter to their audience and ultimately that’s not how you get on a journalist’s attention because if you don’t want to pay for that, right? Because if you don’t want to pay for an ad. And you can’t sell your benefits and features. And so we’re gonna talk about all the ways that you can turn your marketing speak, if you will, into something that is actually relevant and specific for the journalists.
Jeff Bullas
00:07:33 – 00:07:39
Yeah. So journalists are always looking for a story, aren’t they, that will actually get attention. Is that correct?
Gloria Chou
00:07:39 – 00:08:24
Yeah, so there’s so much seasonality with the news and that’s a great thing, right? It’s a great thing because 24 hours a day there’s an opportunity for you to get featured. There are stories being churned out. So I always say to my PR students, why not you? And there’s local media, there is national media, there’s broadcast media, there’s radio, there’s podcasts and the great thing about this earned media that you’re not paying for, by the way. I’m not talking about those scammy, oh, like, you know, get featured in blah blah blah, $300. I’m talking about SEO friendly backlinks and we know in the age of AI that Google is actually prioritizing I domain um authority websites. So if you have a backlink on a Forbes or a New York Times or a Marie Claire, that’s going to signal to Google that you are.
Gloria Chou
00:08:24 – 00:08:46
A reputable brand much higher than you using Chat GBT to turn out 60 blogs a day. And so in the age of AI, I think there’s no better marketing activity. They’re learning how to get those organic backlinks because it simultaneously not only delivers traffic to you, but it gives you the SEO backlinks and it also builds that credibility by positioning you as an authority in your niche. Yeah,
Jeff Bullas
00:08:47 – 00:08:56
exactly. So, how do you, have you, build up these relationships with um journalists, how long did that take you to do that?
Gloria Chou
00:08:58 – 00:09:26
So I actually didn’t build any relationship with journalists. Everything that I do is from cold pitching, and I teach this cold pitching method in my PR program. So it’s not about me knowing someone and having, you know, the gates and saying, you have to pay me to know. I teach founders from around the world who have never known a single journalist how to get on a journalist’s radar and I’ve never heard of them. And this is how news works like journalists know that people pitch them. So why have a PR rep in the middle? Let’s just remove the middleman.
Gloria Chou
00:09:26 – 00:09:54
And let’s have the founders actually pitch and journalists actually want to talk to the founders, just like a podcast host like you and me, we want to be picked by the person that’s going to be on the podcast, not a podcast agency, right? Raise your hand if you’ve, you’ve been targeted by someone pitching you and it just doesn’t, it doesn’t stand well. And so I think we’re a founder, we need to own our story, we need to confidently know how to pitch and it’s just, it’s such a good idea. to have is knowing how to pitch yourself that you’re always invited to the table.
Jeff Bullas
00:09:55 – 00:10:05
Yeah. So you’re essentially wanting to get their attention, but essentially you want to give the best help to the founder to create the best story possible, is that correct?
Gloria Chou
00:10:06 – 00:10:27
Yeah, so whether you’re doing a product launch or if you have, um, you know, a, a new iteration or if you’re sold out or you just wanna get more customers, PR is the best way to go because there’s so many buckets of PR and I think the buying intent is much higher. So what do I mean by this? So let’s say if you make a staff software, right? And it’s, let’s say you’re making, uh, and you’re in a, you’re in like a small.
Gloria Chou
00:10:27 – 00:10:49
Business 5 top accounting tools um article. If I’m gonna click on that article, my buying intent is probably 20 times higher than a random person scrolling on Instagram or LinkedIn, you know what I mean? So you’re getting to the customer, you’re simultaneously positioning yourself authoritatively because you’re in that article. And so to me, there’s no better marketing activity. I always say PR is not one more thing to add.
Gloria Chou
00:10:49 – 00:11:11
your plate, it really should serve as a foundation because I don’t really get it featured in an article and then turn that into 20 pieces of content or be on a podcast like I am now, and then turn that into 20 pieces of content and start the other way. We don’t own our social media and we, it can be half banned or restricted at any time. And also with ads, there’s no SEO. So the moment you stop feeding the machine, the faucet runs dry. Yeah.
Jeff Bullas
00:11:12 – 00:11:47
So how do you use AI to help you with this because um I suppose AI can help a lot of things, creativity, productivity. So obviously you’re looking for a creative angle, for example, or using a way to find information, for example. So, you know, finding information, I typically go to Chat GBT now instead of going to Google, cause I get, I’d go directly, I get the answer rather than have to search for it amongst, you know, 50 links. So how are you using AI to help you with, uh, getting those, you know, hundreds of millions of, you know, organic views? How do you use AI to help you with that?
Gloria Chou
00:11:47 – 00:12:12
Yeah, I always want to work smarter and not harder, and I just gave a presentation about this in my PR program. So the first tool I use is called perplexity.AI. It’s a better Google search engine and um it’s really, it’s really for web search whereas chat GPT is kind of like a jack of all trades. And so when you think about PR like what PR is, it’s when you boil it down, it’s really simple. It’s writing a relevant pitch and sending it to the right journalist. And so let’s talk about who to send it to. It’s not gonna be info at New York Times.
Gloria Chou
00:12:12 – 00:12:37
It’s going to be the writer covering your beat, whether that’s health or fitness or, or, or autonomy or whatever that is, right? So you can go into Perplexity and you can basically say, hey, I make this product and I want to know for the people at the top, you know, 20 different magazine outlets that are covering this, right? So if you make a physical product, that’s probably the shopping or the commerce editor, if you make something that it’s like a tax software, maybe it’s the economics reporter.
Gloria Chou
00:12:37 – 00:13:03
You know, there’s so many different things, health and fitness writers, sustainability writers, beauty, fashion. The perplexity will tell you that. And obviously in our program, we have a database of over 125 keywords with all the contacts so you can start to make your own media list with perplexity. Another tool that I love to use, which is not AI, but you can also find journalists, if you can sign up for Sourceosources.com and Haro.com. And so these are basically, yeah, so.
Gloria Chou
00:13:03 – 00:13:24
Looking for people to interview every single day. And if you happen to fit the bill, then you can respond. I just had someone, I sent a PR opportunity to that featured in 4. So she makes these sustainable leather bags, right? So it kind of runs the gamut. Um, it’s really about, uh, getting it and then sending it at the right time, like early before their inbox gets flooded. So that’s not really that.
Gloria Chou
00:13:24 – 00:13:50
The third trick about, you know, how to find journalists is install a Google News alert, which is free. So you type in your search box, Google News Alert, and if you make sporting equipment, or if you make FinTech, then you would put that in there, and it will ping you with all the articles, uh, digital articles being published in your industry. And it’s good for two reasons. If one is, you get to see what’s being written about. In your industry and you become great at knowing headline you become know knowing at like what journalists are writing
Jeff Bullas
00:13:51 – 00:13:54
so that resource is Google Newsletter, is that what you said? Google News
Gloria Chou
00:13:54 – 00:13:55
alert.
Jeff Bullas
00:13:55 – 00:13:57
News alert, yes, I’ve used that in the past,
Gloria Chou
00:13:57 – 00:14:36
yeah, yeah, and it’s free. And so what you can do is click on the article and you can literally just copy and paste the journalist’s name into an ever expanding article. Excel spreadsheet and get their email and then boom you start to populate your own spreadsheet. That’s the 3rd 1. The 4th 1, which is absolutely a gold mine, especially if you make physical products, is substack. So substack is a blogging platform that journalists are using. And they are writing to their subscribers about what I’m covering this week. Here’s what I’m writing. And so many people get featured that way by just responding to what journalists are writing about. So it’s really about finding a journalist. And now that you have those tools, it just kind of makes it so much easier. Yeah.
Jeff Bullas
00:14:37 – 00:15:03
Yeah, we got, we’ve got access to so much information it’s almost like everyone’s become a, well, if you use it and become a polymath, you’re actually got skills right across if you know how to ask the right questions and use the right tools. So give us some examples, sorry, sorry, give us some examples of how you’ve helped people and um, and almost give them great visibility and, you know, almost went viral. Were there any stories about that?
Gloria Chou
00:15:03 – 00:15:32
Yeah, so I helped, I used to work mainly in Fintech and, and startups. I used to be a white collator and tech stars mentor and um helping these really early stage bootstrapping founders position themselves that they can either get investor credibility or get inquired, right? It’s like so important in the beginning as you’re searching for funding. So one of the people that I worked with is probably my first PR client and they made a FinTech AI tool, and I had, I just started, I didn’t know any journalists in finance and I had to just look at what were the trends happening.
Gloria Chou
00:15:32 – 00:16:01
And so I sat with their engineers, looked at the data, and I came up with a relevant story about banking risk and how it’s actually safer for money, uh, to be banked in the Middle East than in Latin America, right? For example, know your customers like third party stuff. So I pitched that story to CNBC, to Reuters, to Financial Times, and I actually got picked up and I actually had the CEO on CNBC and Fox business speaking. Now that company went on to raise tons of millions of dollars. I’ve also raised, I’ve also gone on to help uh uh.
Gloria Chou
00:16:01 – 00:16:31
A FinTech company raised up to $500 million after getting them speaking at South by Southwest and all these different places. So I always say, you know, like, especially if you’re a startup and if you have something in a very saturated marketplace, PR is the one thing that’s going to give your investors confidence. It’s going to stand out from everything else and it’s not gonna be ads, it’s not gonna be social media. So I really think that if you have a startup PR is really important, especially in the early stages, and it’s never too early because you want to start to connect with who is writing.
Gloria Chou
00:16:31 – 00:17:00
About your industry, connect with the journalist when you actually launch and you can follow up. What you don’t want to do is basically say, hey, we’re here, we’re announced, and then it’s crickets, right? You want to build a relationship just like you are with, with your, with your customers. That’s really what it is. The journalist is a person, you want to know what they’re covering, what they’re writing, um, and just be a good steward of the news. A compliment really goes a long way. And you know, so many people just compliment a journalist, you know, writing and then all of a sudden they’re on their radar.
Jeff Bullas
00:17:00 – 00:17:12
Yeah. So. I’m curious about your business model because you, you talk about PR agents, they charge you big retaining fees every month. How does your business model work because you’re non-traditional.
Gloria Chou
00:17:13 – 00:17:40
Yeah, so I don’t work with, you know, I don’t work on a retainer. I don’t think that’s accessible for most companies and they get very low ROI. So what I do is PR like I said it’s really simple. It’s knowing how to write a relevant pitch and sending it to the right person, and I have both in my programs. So I have over 50 different templates of winning pitches for every industry that got people featured using my CPR framework. And then I have a database of all the journalists across 125 categories with their name, their email, their LinkedIn, and I
Gloria Chou
00:17:40 – 00:18:06
Teach you how to follow up and send emails and connect with them and create a system in your business around it. And we had people getting into Forbes and Oprah’s favorite things and Buzzfeed and New York Times at a fraction of the cost of a PR agency and they can delegate this to like an intern or an overseas virtual assistant again, saving them so much money because here’s the thing if you hire an agency, right? And I’m not saying that you don’t, you shouldn’t, but a lot of times it’s not feasible for early stage companies. So unless you have.
Gloria Chou
00:18:06 – 00:18:45
Like really deep pockets, go for an agency, but otherwise, you just, you can’t, right? Because you’re like, what? $10,000 a month to start for 6 months. So I teach them how to take it in-house. And here’s the thing, if you hire an agency, they own the relationship and the moment you stop paying them, they take those relationships away. And so you’re kind of left with nothing. And it’s really important for the journal for the company to know who’s covering them and really to create those relationships so that they can own those relationships. Again, we always know that like your network is your net worth, right? So it’s so important to spend some time to connect with the journalists who are actually the people who are responsible for sharing your story with millions of people in your industry.
Jeff Bullas
00:18:46 – 00:18:56
So really what you Sounds like you almost work directly a bit, but mostly your main focus is on actually helping people take their PR in-house and uses a coaching,
Gloria Chou
00:18:56 – 00:19:00
yeah, that’s called
Jeff Bullas
00:19:00 – 00:19:02
the PR Secrets masterclass, is that correct?
Gloria Chou
00:19:02 – 00:19:34
Oh, that’s, that’s a free masterclass that anyone can watch and you can see exactly. The Anatomy of pitch and go to Gloria Chou CHOU.com/masterclass. That’s Gloria CHOUR.com masterclass. My PR program is really an accelerator to help you get featured and once you learn how to write in a way that the journalist is looking for, how to pitch according to the relevant news trends and seasons. Then you’re off to the races. You kind of have this skill for life, you know, um, so we had people who just keep going after it and they just keep planting seeds and get featured over and over. Yeah.
Jeff Bullas
00:19:35 – 00:19:40
So how much is this, is this the course, your masterclass? Not one’s free, obviously, but the other one is,
Gloria Chou
00:19:41 – 00:20:07
so the bachelor is free. My PR program is super accessible because I mainly help female founders, especially women. Of color, um, a lot of, a lot of immigrants, and so they don’t have generational wealth and so who’s looking out for them? So my PR program is so accessible. It’s 6 months of full support database and actually brings top 1% journalists to come in and meet you to tell you here’s what I’m looking for and give you their address so that you can actually connect with them and it’s all for under $2000.
Jeff Bullas
00:20:07 – 00:20:14
OK, cool. So it’s almost a little bit of hand holding masterclass group work as well as one on one, is that OK. Yeah,
Gloria Chou
00:20:15 – 00:20:32
so I will teach you how to write the pitch. We have feedback. I give you daily PR opportunities because I’m following 35 different journalists as well. So I’m creating that. I’m curating it, um, and so it’s just creating access for the founder where they basically don’t have to do much. They can just look at the daily PR threads and then press send and then get featured. Right.
Jeff Bullas
00:20:33 – 00:21:13
Very awesome. Yeah, because like you said, um, most people can’t afford a PR agency, especially small to medium businesses and startups and so on. Yeah, so, essentially creating organic, and, and for me, uh, you know, when I started my digital media business back in 2009, I wrote, and, um, I started ranking on Google. Um, I actually wrote an article for The New York Times opinion. Um, so I got picked up by Forbes and mentioned on lists when lists were the big thing, um, you know. So, for me, I did it through content. And I didn’t pay for it because it was organic, so for me, I totally get, you know, trying to create,
Jeff Bullas
00:21:14 – 00:22:05
Organic attention instead of paying for it, um, because, you know, what excited me about social media is when I discovered it was that you could bypass the you know media moguls. You didn’t have to pay for attention, you actually could earn attention. Yeah. So, um, and I love what you’re doing with that because you’re actually teaching people to actually get organic attention, um, and it’s not for free because you’ve got to put the effort in, so it’s still time, and it still will involve some money and you put some tools you might need, so. Just to sum it up, maybe, um, Gloria, you said I mentioned something like a quick few step program or steps that people should be doing. So maybe that is the best way to finish off and uh then share the link to your class.
Gloria Chou
00:22:06 – 00:22:30
Yeah, so obviously watching the PR master plans will show you exactly how to write a pitch and who to send it to. So we talked a little bit about the tools, the four ways for free, by the way, that you can find journalists in your niche. Now, let’s talk about what to actually write, what to send them, right? So I learned from pitching thousands of times, the structure of the pitch usually goes like this. It’s called my CPR method, which stands for credibility, point of view, and relevance. So the subject line should not be your name, your company, or the word pitch. It’s a waste.
Gloria Chou
00:22:30 – 00:22:55
Real estate. What we want to do is have the pitch be very specific about what it is. It should almost read like the title of a news article. You know, for example, 3 best tools for accounting if you have a small business or something like that, you know, you see how it’s very specific. And then right off the bat, you want to give a journalist a compliment about something they wrote, or you want to go in with relevance, which is the R and CPR, because what is news if it’s not relevant. So you
Gloria Chou
00:22:55 – 00:23:20
Start my pitch like this as people are looking for XYZ or as we near tax season or as back to school happens, you see it could be seasonal, it could be something happening in the trend, it could be something that that’s happening in the news, it could be a policy change, it could be a stat or something like that. You want to have relevance right away. And then you can talk about 3 tips or 3 things. That’s the P in CPR, usually 3 bullet points. So,
Gloria Chou
00:23:20 – 00:23:46
If you make software, it could be like, there are 3 things that we found to work especially well for X, Y, and Z. 123, right? And then you want to conclude with the credibility, which is one or two sentences about your company, how you found it. Don’t go crazy here, just one or two sentences. You want to put a hyperlink on how they can find you, um, anywhere that you’ve been featured that works as well. Uh, but a lot of people tend to go crazy here and this is really not that important. It’s not about a popularity contest. It’s about how the journalists can use what you have to help their audience.
Gloria Chou
00:23:46 – 00:24:17
If you have tips, if you have tricks, if you have guides, don’t hide it. Don’t say, I help people with language learning, but say exactly what are the three tips to help people with language learning instead. Do you know what I mean? And then you can put in, and you can copy your press release. Hyperlink and then kind of a phone number to contact you to make a physical product, you can offer to send a sample or if you have an affiliate link and how they can reach you and that’s pretty much it. Don’t attach any attachments that will trigger their spam filter. So just keep it short, busy.
Jeff Bullas
00:24:17 – 00:24:22
Exactly that’s, that’s awesome. And um, so where can we find you, Gloria?
Gloria Chou
00:24:22 – 00:24:43
So I’m on social media at Gloria Chou PR. That’s Gloria, C H O U PR and I’m watching the free mala. It’s the best way. I show you word for word, a screenshot of a CPR pitch that got someone featured 12 times. Go to Gloria Chou.com/masterclass. It’s free. People have watched it and have DMed me from all over the world saying that they got featured just by watching the training. Yeah,
Jeff Bullas
00:24:44 – 00:24:49
awesome. Any last tips, 2 or 3 tips to add to that or was that it?
Gloria Chou
00:24:50 – 00:25:19
Yeah, I will say everything you want is on the other side of the send button. We spend so much time anyways doing these other tasks that don’t really get our business anywhere. But if we can learn how to pitch with relevance, how to connect with the media, really the sky is the limit. So I always say, everything you want is on the other side of the send button. Get comfortable with pitching journalists. It’s not something that we’re taught, so it can be scary. It can feel like a radical act. But trust me, journalists are looking to cover stories and interview people all day every day. So why have it not been you? Yeah.
Jeff Bullas
00:25:19 – 00:26:04
So, become a great storyteller and give people a reason to actually want to share you because you’re interesting. um, so I, I think essentially, um, you’re trying to help people be interested in easy small bites aren’t you? Mhm. And the right approach and method, which of course it’s good to have a good, you know, 3-step program, CPR love the acronym, it’s fantastic. So Gloria, thank you very much. It’s been an absolute pleasure. I hope you enjoy your evening in New York and, um, our day is just starting here in Sydney. We’re actually, uh, we live in the future in Sydney compared to America. So yeah, we do. um, yeah, well, what is it? It’s Tuesday there. I’m, I’m on Wednesday already, so there you go.
Gloria Chou
00:26:05 – 00:26:11
Good to know that the world is still alive and that there is a tomorrow, that’s good.
Jeff Bullas
00:26:12 – 00:26:16
Gloria, thank you, thank you very much, it’s been an absolute blast. Thank you.