In this the sixth video of the presentation on social media marketing for business we continue our look at how to use social media marketing including a more in depth look at Blogging, LinkedIn and YouTube.
We cover the following topics with some interesting questions from the audience.
- Why you should have a blog
- What is a good blogging platform and why
- Should you have a blog separate from your website?
- Why being passionate counts even for a corporate blog
- How the Supre Fashion retail chain uses its corporate blog
- Why use LinkedIn
- How to use LinkedIn to reduce your recruiting costs
- How to optimize your LinkedIn account for spreading content onto other social media platforms.
- Two case studies using LinkedIn
- Why use YouTube
- 2 Case studies displaying the effectiveness of online video to market your business
- Why you should think like a publisher
- Summary and wrap up
Click here to watch Video One
Click here to watch Video Two
Click here to watch Video Three
Click here to watch Video Four
Click here to watch Video Five