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In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to … Read more
Over the past few years, Facebook have been steadily reducing organic reach. Which means businesses now reach far fewer people for free, when they post something on their Facebook Page. Facebook’s reason for doing this is obvious. By reducing organic reach, they encourage businesses to advertise. This strategy has been very effective and there are … Read more
The insurgence of social media among millennials has been drastic worldwide especially in the last decade. This populace and extensive use of social media has affected many sectors differently both positively and negatively – among them the business sector. Our observation as a social media marketing company is that social media dominance has made it … Read more
A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming … Read more
Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans! The first thing you have to do is choose the best platform to host your videos. With … Read more