[FAQ]

I can crank out blog articles all day, but when it comes to LinkedIn I freeze.

I’ve heard ChatGPT can speed things up, yet all the AI-written posts I see scream “robot.”

How do you use ChatGPT to draft LinkedIn posts that still sound like you—professional, authentic, not cringe?

Bonus: if any of the Jeff’s Vault workflows help, point me to them!

Thanks, crew.

[Jeff Bullas]

Good news: you can absolutely let AI do the heavy lifting and keep the soul intact. Here’s the quick-start recipe we give Vault members.

1. Start with the Brand Setup Playbook

Open the “Start Here – Brand Setup” playbook inside Jeff’s Vault. Copy the bullet points on tone, audience, and content pillars. Paste those straight into ChatGPT as context. That primes the model to write in your voice, not a generic LinkedIn guru’s.

2. Feed the model a raw story, not a headline

Grab a recent client win, lesson learned, or even a mistake. One paragraph of “what happened and why it matters” is enough. Forbes’ 2025 roundup shows story-based posts still out-perform tips-only posts by ~21 % on average.

3. Use the LinkedIn Thought Leadership System

Inside Playbooks → LinkedIn, you’ll find a prompt template that asks ChatGPT to:

Hook readers in the first 200 characters
Add one insight or stat
Finish with an open-ended question to spark comments

That structure mirrors what the LinkedIn algorithm now flags as “high value.”

4. Give ChatGPT a style guardrail

After the first draft, ask: “Rewrite this in 1st person, trim jargon, punch up the opening line.” Small tweaks like that lift authenticity; Teal HQ’s tests saw a 17 % higher reaction rate after a human editing pass.

5. Run the “Two-Pass Polish”

Voice check: Read it aloud—if you’d never say a phrase at coffee, cut or rewrite.
Value check: Make sure at least one takeaway helps the reader do/think something today.
Anything that fails those tests goes.

6. Batch, then engage live

Queue a week’s worth in Taplio or Buffer, but block 15 min after each one goes live to reply in real time. LinkedIn’s 2025 algo rewards early comment threads; even two quick replies can bump reach by 25 %.

Go get posting!

— Jeff

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