[FAQ]

Hi,

I’m in a bit of a panic. My account was growing really steadily for the past few months, and my views were super consistent. Then, about a week ago, it’s like a switch flipped. My views have absolutely tanked, and my engagement is way down.

I haven’t changed what I’m doing, at least I don’t think I have. I’m posting the same kind of content, but it’s like TikTok is just not showing it to anyone. It’s really discouraging.

Has this happened to anyone else? What’s the best way to fix this? Should I just keep posting and hope it fixes itself? Or do I need to completely change my content? Any advice on a good recovery strategy would be appreciated.

[Jeff Bullas]

This is a very common problem.

Short Answer: The best strategy is to analyse your analytics to find the format of your past successful videos and then create new content using that proven video format, focusing heavily on the hook.

You must switch from a panicked mindset to a data-driven one, as the answer is always in your own analytics.

First, you must not panic and you must not stop posting, as this signals to the algorithm that your account is becoming inactive. Your next step is to go into your analytics and find your three best-performing videos from the last thirty to sixty days, and you must ignore the recent videos that have failed. You need to analyse the video format of those winners. What was the audio you used, was it your own voice-over or a trending sound? What was the visual hook, was it a question in your on-screen text or a specific action? Your recovery plan is to create your next three videos by replicating that exact successful format, but with new topics. The reason for a sudden drop is almost always that your recent video hooks were not strong enough to stop the scroll, and by returning to a proven video and audio format, you are giving the algorithm the high-retention signals it needs to push your content again.

Cheers,

Jeff

[Author]

Posts