Facebook is still creating a lot of free press for all the wrong reasons as well as making its security simpler. Foursquare went past 1 million logins a day (or 10 checkins per second) and Twitter announced that it will ban all third party Ad platforms injecting in-stream advertising.
So apart from the news, here are the posts, videos and presentations that have provided some cogitation and “disturbance” for me this week in the social media universe and beyond.
Over the last few years, “real estate” for organic searches has been increasingly hard to come by. Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Google even recently announced it is working on archiving every tweet ever disseminated and allowing users to search for tweets grouped by topic from specific time periods. “Twitter timeline search” is the latest in a series of moves designed to make search engines even more relevant to an individual’s tastes. Read more
Oliver Blanchard from the “Brand Builder Blog” has posted on Slideshare a Powerpoint presentation that might provide some ideas and insights on ROI (Return on Investment)
David Armano often has some very intelligent things to say on his personal blog “Logic+ Emotion” so here an article that I came across this week that I thought ma y stimulate your cerebal cavity.
He says “The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.But if you take a closer look, this is part of a more macro trend that transcends two social platforms–despite their emerging dominance. That macro trend is ubiquitous sharing: What are you doing? Where are you doing it? Who are you doing it with? What do you like? These used to be things we kept to ourselves or shared with our friends and family. Now we’re willing to broadcast them to whomever is willing to listen..Read more
A lot of CEO’s, consultants, account directors and sales people need to have great powerpoint presentations to create that WOW factor when they are presenting that evangelistic social media presentation. So here are some best practice examples of Powerpoint presentations that might win you that next account or job.
Here is a teaser sample that might whet your appetite to have a peek at the others .
“Steve Jobs is one of the best presenters in the world. Presenters envy his presentation skills and his clean and near-perfectly designed slides. BusinessWeek columnist Carmine Gallo has created a well-designed deck about the presentation secrets of Steve Jobs. Use this as an example of good slide design as well as great presentation lessons”.. View them all
This video provides a brief overview on Objectives, Goals, Strategies and Tactics by BenMc’Connell.
Ben co-authors the Church of the Customer blog; with more than 122,000 daily readers, it’s ranked as one of the most popular business blogs in the world. Ben is also a co-founder of the Society for Word of Mouth, an educational network that helps its several thousand members build word of mouth into the DNA of their organizations. He advises a number of organizations on creating word of mouth and customer evangelism strategies. Forbes calls his work “the word of mouth gospel.” .
Ben’s OGST is “Objectives , Goals, Strategies and Tactics” – which is a framework that can help business plan a host of strategies ranging from social media to product development. Too often frameworks can be cumbersome and take a lot of time to prepare. OGST can be accomplished with some basic guidelines and active participation.
This post by Robert Scoble looks at the integration of TV and social media with a video interview with founder John McCrea of Tunerfish.
What is Tuner fish?
“You basically “check into” the TV shows you are watching, which lets your friends know what you are watching. This is cool because it is yet another way to discover new TV shows from your friends and it reduces the friction of sharing. Plus it will keep our Twitter and other streams cleaner of TV chatter (last night during Lost I saw a TON of messages that basically said nothing more than “watching Lost.”)”
Seth Godin doesn’t allow comments, is not on Facebook and Twitter and yet he authors the number one marketing blog on the planet. This post looks at why being the same just doesn’t cut it anymore.. read more
If you want to watch a 17 minute video by Seth on “Standing Out” filmed at a TED conference that I found inspiring click here or click on the image below.
This is a post from the Altimeter Group that provides some guidelines on Social Media marketing analytics and measurement. They say:
“Marketers around the globe are ranging from toe dipping to jumping all the way into the social marketing space –yet most lack a measurement yardstick. While experiments can fly under the radar for a short term, without having a measurement strategy, you run the risk of not improving what you’re doing, justifying investments, and the appearance of being aloof to upper management. To be successful, all programs (even new media) must have a measurement strategy”… “Marketers around the globe are ranging from toe dipping to jumping all the way into the social marketing space –yet most lack a measurement yardstick. While experiments can fly under the radar for a short term, without having a measurement strategy, you run the risk of not improving what you’re doing, justifying investments, and the appearance of being aloof to upper management. To be successful, all programs (even new media) must have a measurement strategy.”
Bigger isn’t better in fact a tightly targeted global audience can deliver extraordinary results. In this post by Jennifer Mattern from the “Social Implications Blog” provides a closer look at the social media niche. She says.
“The niche is where it’s at. That’s where you’ll find the people who care about the same things you care about, who share your hobbies or interests or industries, and who are looking for exactly what you’re offering. Are you reaching your niche? Or are you so preoccupied with numbers that you sometimes forget about relevancy?..Read more