Social media and new technology such as high speed broadband and blogging platforms like WordPress over the last few years have started delivering on the Web’s promise of global open communication, sometimes called the “democratization of the media”.
These developments have allowed people to publish, distribute and promote content easily without having to navigate the gatekeepers and curators of mass publishing and mainstream TV.
YouTube has allowed people to publish and promote videos on a web platform that can be easily shared and embedded across social networks and multimedia platforms and with this we have seen the rise of the viral video with tens of millions of views not controlled by the traditional TV networks.
Despite this TV is one of last bastions of closed and highly controlled media networks that tells audiences what’s best for them (which is not, necessarily, what’s best for the audience).
Google TV promises to knock down the walls between traditional broadcast studio TV and the long-tail of open video content produced by consumers, producing free choice and competition on this last bastion of closed media.https://www.youtube.com/watch?v=ZDeX_oIfEeQ&feature=player_embedded
Google TV is the Google-powered, Internet-enabled television “platform that combines your current TV programming and the open web into a single, seamless entertainment experience”
Mike Hudack the CEO of Blip.tv who has been trialling Google TV for several months says
“We’re at the beginning of a new age, when anyone anyone with talent and drive can access audiences… and audiences can decide what’s best for them….It will be as easy to watch a blip show on the web as it will be to watch a broadcast TV show, and both will be on the same screen. This is fundamentally good for producers and fundamentally good for viewers.”
Twitter announced this week an app for Google TV that will provide the features and functionality that you would normally expect from Twitter that will bring Twitter to a platform that will merge the TV and Internet into one experience.
Twitter for Google TV, which is preinstalled, also lets you share videos, web pages, pictures, and other content on Twitter – just look for the “Share” option and select Twitter.
This is just the beginning of what could be possible at the intersection of the Web and TV.
I look forward to the continuing evolution of what could become a revolution of the TV industry
How do you think Google TV will impact your life?
Image by Sam Churchill