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  • http://www.linkedin.com/in/malloryperkins @Mallory8

    I would definitely say the connectedness is most compelling for me. I’d say it almost makes you feel less alone and more significant because now you are regularly connecting with people from around the world. Also, on social media – with pictures, status updates, etc – you get the feeling that you are really getting to know the people you are following or friending.

    In addition to those obvious more broad answers, I would say I also use social media a LOT simply for the reason of keeping up with people you normally would not be able to stay in touch with. My parents have told me numerous times how lucky I am to have these tools just for that reason alone.

    Plus, I just like getting to know people and hearing people’s stories, so it’s fun that now I can do that online as well.

  • http://www.squidoo.com/lensmasters/VJYoung Vernon Young

    What I like about this social media is its connectivity on my time and without being in ones face. It is a new game or experience and that intrigues me.

  • http://bridalmarketing.net Mark

    I think each of the social networking sites has its merits and pitfalls. For me, Twitter is great for keeping up with what is going on amongst a vast group of people, but Facebook is probably better for the more close and personal interaction.

    In any case, and as Vernon says above, it delivers a “pull” model rather than an in-your-face “push” of information.

    Great article!

  • lorigama

    We agree on so many things, Jeff.
    The invention of the World Wide Web by Sir Tim Berners Lee is the equivalent of the invention of the Gutenberg press. Both inventions allowed information to be accessible to the masses. In the 14th century, the printing presses had been built all over Europe and about a hundred years later, the Renaissance occurred and scientists, artists, writers, inventors, thought leaders thrived.

    Social Networking is OUR renaissance. We are evolving as a human race because of Social Networking. We have access to thought leaders. We’re exposed to evolutionary ideas. We share this information freely, and out of good will toward each other. We are listening, connecting, collaborating, communicating, growing, creating movements (mini revolutions) that solve problems and/or allow positive growth at an accelerated rate. I am grateful and excited to live during this historic time!

    • http://correlationist.wordpress.com correlationist

      @lorigama – I could not agree with you more.

      Thanks Jeff, for an enjoyable read.

      Cheers,

  • http://pr2muse.wordpress.com pr2muse

    Every day, this new social media becomes a greater part of who I am and how I live… and I am growing to expect being able to access this level of engagement and would miss it if it stopped. I appreciate the words you shared from Sonia Simone, referring to a “global network of digital campfires.” What a great comparison! And we get to enjoy all of the benefits, without the smoke in our eyes.

  • http://marklatimer.ca Mark Latimer

    I’d like to read more about social media, keep it coming! Thanks for the post. @marklatimer

  • http://www.TweetNinjaMaster.com Glenn Sojourner

    Twitter is one of the few social media tools I use that my two daughters don’t use. Point 4 slapped me right in the the facebook(sic) Twitter is a GREAT distribution channel! And in number 6…your’e right…it is addictive!

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  • http://www.innersights.blogsppot.com Lynda Lehmann

    Excellent article. I’ve been both fascinated and troubled by the net’s addictive nature. We may actually be losing authentic social connectedness & social skills. On the other hand, I’ve met some really interesting creative people and had a lot of validations of my art come to me through the net, in different forms.

  • http://www.skypulsemedia.com Howie at Sky Pulse Media

    Doesn’t move sales needles yet for medium to big companies. I don’t think it ever will. But it can be used very effectively to convert customers into loyal fanatics one person at a time. I just see such lack of scale it will always be an AND vs the primary marketing tool. The problem is people’s live feeds are so packed with crap now even on Twitter, but especially on Facebook people on average see only 3-8% of their feed each day. And being really busy do we really want to talk with more than 1-4 brands a day? I don’t think so.

    The key is to find ways to use it to help you grow your business. There are many technologies available many more coming. Prepare for life after Facebook and Twitter because this will come sooner than you think. Prepare for changes in how you can listen or communicate. They are coming too. Much more social media communication is going to go private blocking your access. Give people a reason to share they will. But you need to work at it. When I see a Brand Fan Page like Doritos promote a $5mil contest to their 1.5mil Fans and only get 100 or 300 people responding on their page its tough to get people to care. Do the math 100 or 300 divided by 1.5 mil and you can see Fan Pages are not mass marketing forums.

    Good luck!

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  • Anonymous

    Reason #9: it’s mobile and so are we; social media fits seamlessly into our lifestyle.

  • @olivat

    SM – especially Twitter - is so compelling as it allows me to connect with experts and thought leaders around the world. I value the opporutnity to learn from others in my field. It is not only stiumulating mentally but satisfiying personally to connect to others in our Global VIllage….that’s my “Intermittent Variable Reward”.  @olivat:twitter 

  • http://twitter.com/moecrazy13 Moises Pacheco

    I think a large part of it is the connectedness and our “appetite” for it.  We have several “appetites’ that we manage as humans – hunger, sex and intimacy (or connectedness).  Just like fast food appeals to our hunger and porn (and most of pop culture) appeals to our sexual appetite, social media appeals to our desire for connectedness/intimacy.  There is always growth in trends that allow people to indulge in there appetites without any accountability.  These are just my thoughts.  However, I found this article very interesting and this is one of the things I love about Social Media is getting in touch with such articles.

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  • http://twitter.com/JacobLester1 Jake Lester

    Only problem I have is the cartoon, the great part about social media is we can develop an identity, not just fall in with the sheep:/

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  • http://twitter.com/LorianL Lorian Lipton

    You have hit upon some of the really deep reasons people are turned on by the medium, though many refuse to admit it. I love #6 and #8. You are right on target. Social Media is compelling to me for all those reasons and then some. Mostly because, as a global social butterfly, it is how I communication with my colleagues, clients, and universe. Thanks for the fun read.