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  • Philippe Borremans

    Hi Jeff,

    Your blogpost “tells it all”; content, seo and social media. I was intrigued by the “repositioning of content”… I wrote a post some time ago on what I call platform independent publishing here: http://www.conversationblog.com/journal/2008/7/10/platform-independant-publishing-or-getting-your-news-out-the.html & would love to hear your thoughts on it. Thanks for yoir insigts.

  • JAD Prinsloo

    IMPRESSIVE ! Can I please ask whether you cannot apply those skills to sell this product to an Internet Company?
    I have developed and patented a radical new Payment Method for use for trading on the Internet that does not use Credit Cards. Market research shows an 80% acceptance rate among potential users. I am now looking for a “Super Salesman” to market it. I will offer a 30% commission.. The potential is huge [think of the volume of trade on the Internet] and the successful Salesman will make many millions. I will also pay 5% commission to the person who introduce me to the successful Salesman. Is this the correct approach to solve this problem and if so, where do I get a Super Salesperson to do the thing?
    I regard this new method as superior in all aspects and it is my dream to have millions of Internet users benefit from it!

    This Method has a number of advantages.:-
    It does not make use of Credit Cards
    It does not require the purchaser to supply his name, personal info
    or any numbers to be supplied.
    And no addresses. Like taking cash it will not be necessary to know the name of the buyer.
    It is very user-friendly
    It is an extremely safe process. Possibility for fraud is about nought.
    Vendors , no need to establish the authenticities. Guaranteed payment.
    Assured deliveries of items bought..
    Banks will get more business.

    Respectfully yours,

    J A D Prinsloo

  • http://www.linkedin.com/in/jenniferdlugozima jennifer dlugozima

    True, content is king. But I would caveat that. Good content that’s relevant to your target audience is king.

    Just writing a bunch of filler, unoriginal articles may help support some internal linking and keyword strategy, but it won’t get you the valuable backlinks that are critical for rising up the SERPS via organic SEO.

    Spending the time to create valuable, clever, humorous or interesting content that is meaningful to your target audience will help secure those valuable backlinks, and also push some referral traffic your way.

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  • http://strategyweb.wordpress.com/ Oscar Del Santo

    This is a complete and nicely written post that touches upon many bases.

    I just would like to add to this fascinating discussion that it is not just the medium or vehicles for marketing what has changed by the whole philosophy and approach behind it.

    In other words, it is not just about substituting fax broadcasting by blogs but about understanding and internalizing ‘the new rules of marketing and PR’ in David Meerman Scott felicitous phrase. It is only then that we an makes the most of the new channels and applications.

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  • http://agoramedia.co.uk Gianluigi Cuccureddu

    Hi Jeff,

    Certainly, Content is King, but only in relationship with Context. Content is most important, but is not as relevant or impacting without Context. Also many Internet developments are focused on creating a better Context.

    I’ve written an article on the Content-Context relationship.
    The Content – Context Diarchy:

  • http://moonlightmarketing.wordpress.com moonlighthk

    Great post and couldn’t agree more that those 3 are now the most crucial.

    I would argue however that the order should in fact be: content creation, social media, then SEO. It’s somewhat of a trick question to ask what the priority should be because in fact the 3 are so interconnected. But I find if you have a good content and/or social media strategy that is clean and able to be scaled, you’re half way there to good SEO. SEO experts may disagree with this but so be it. The opposite is not necessarily true (i.e. good SEO gets you half way to a good content/SM strategy).

    One question I have, from a content creation perspective, do you recommend that clients start from a central strategy and then personalize for each channel/platform accordingly, OR develop unique strategies for each?

  • http://karikko.wordpress.com karikko

    I’ve heard “Content isn’t king, conversation is”. I think in past we’ve focused mainly on content because in one-way media it was important to focus on the message. But nowadays we shouldn’t forget the conversation part which is becoming more important. And at the same time we should still be able to effect to the content of the conversation. This is the challenging part for companies and brands. Accepting the fact that they can’t control the conversation.

  • http://www.jbhmarketing.wordpress.com Julie Bonn Heath

    Good informative post with great content. Thank you. I agree with the concept, although some of my clients need more of a focus on social marketing and some less. It greatly depends on the audience/market. It also seems to be somewhat industry dependent. Thanks for the great post.

  • http://CommunitiesDNAblog.com Rolando Peralta

    This is a really great post. Thanks for write about it. I’m truly agree with @OscarDelSanto and @karikko.
    IMHO, “New Marketing” is not based on tools, it’s based on philosophy and concepts from the first part of the decade, like “Permission Marketing”, “Word of Mouth”, “Customer Evangelism”, “Communities” and others.

  • http://agoramedia.co.uk/blog Gianluigi Cuccureddu


    Agree, though maybe a chicken-egg question, but is the philosophy enabled by tech or vice versa or maybe they go hand in hand?

  • http://tomhumbarger.wordpress.com Tom Humbarger

    Great post – I really liked the explanation between organic SEO and artificial SEO.

    And I would add Slideshare to your list of essential Social Media channels for businesses. I wrote a recent blog post on using Slideshare for Business at http://tomhumbarger.wordpress.com/2009/11/04/using-slideshare-to-promote-your-business/.

    Tom Humbarger

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  • http://marklatimer.ca Mark Latimer

    This article was great, thanks for the tips. I especially liked the tip about seo. @marklatimer

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  • http://www.giganticsoftwares.com/ Gigantic

    Impressive thing of your blog is content. I really appreciate this, you can do one thing that you should share your blog to some other blogging sites.


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  • http://twitter.com/mjserres Maria Jose Serres

    Totally agree, are the basic pillars that existed for many years, we don’t have to forget them

  • Wiemer

    Interesting post, although it unfortunately solely focuses on digital/ social media/ content presuming this is what makes brands grow nowadays. It discards the ‘old marketing methods’ as being outdated and no longer effective. I would argue this is not the case. The two most important factors contributing to brand growth (i.e. succesful marketing) are mental and physical availability. With mental availability I mean that people need to be constantly reminded of a brand and the brand needs to stand out/ be salient in order to get noticed. Physical availability speak for itself, although many companies adhere to a very narrow defintion of physical availability (e.g. “people can order 24/7 on our website – there are many more ways of being physically available for your customers!).

    ‘New media’ or social media are currently being positioned as the ulitmate marketing tools even though several studies show that customers do not engage more intensely with brands via these media (e.g. read this study about Facebook-fans and brand engagement: http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/ ).

    Crucial for marketing to be succesful is reaching as many potential customers as possible. Over 50 years of scientific marketing research has shown/ proven that the majority of sales come from light users and infrequent buyers of your product or service. In addition to this, loyalty appears to be a given and can only be influenced by increasing (or decreasing) penetration. This is what is known (and well documented) as the Double Jeopardy Effect: big brands have more customers who buy your brand (somewhat) more than smaller brands. The key is that loyalty (e.g. purchase frequency or average products held per customer) doesn’t vary as much as penetration does (i.e. the proportion of buyers buying your brand).

    Aside from content, I would therefore argue that REACH is also king (or queen, however you would lke to see it). Social media are (just) an addition to the existing pallet of marketing tools. Bare in mind that television still has the biggest reach and that television viewing time has not decreased since the introduction as all these new media (internet, social media, etc.).

    So yes use these new channels, but please don’t discard the ‘old’ ones because it may end up hurting your brand.

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