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  • http://www.alwaysjacked.com Alan

    Feel like you missed the most obvious one: he’s covering the internet on the internet.

    There is a certain amount of echo-chamber at work with social (e.g. lot of convo on Twitter is about Twitter), so knowing the audience was certainly a factor.

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  • http://scottgould.me Scott Gould

    As much as they are successful, they also write a lot of crap that it just retweet fodder. “10 tips for…”, the 10 tips being the same old same old repackaged under the allure of providing some new information or framework.

    Like Alan says above, there’s a lot of echo chamber people who just buddy up here, who have no voice and find it within mashable.

    • http://www.bestoffiverr.com Charleen Larson

      Repackaged crap is after all the time-honored formula of women’s magazines.

      I’ve never visited mashable, see no reason to start.  It doesn’t even sound funny.

  • http://CommunitiesDNAblog.com Rolando Peralta

    Really great post. I think we have to work harder to bring our blog to surface. Niche topics is a good decision.
    I also think that appropriate design (not too much, please) is also a plus. As well as taking “posts elements order” really seriously, to help readers scan the whole post, and find the key spots with value.
    @RolandoPeralta | CommunitiesDNA

  • http://www.dormroomcash.com Earn Cash Now

    That was a really good post, I think it is up to the website owner where they want to be in 5 years. It is my thinking that if I just put my head down and keep charging along in 5 years I can look up and see what all I have accomplished. I try to post at least 5 times per day on my sites for now, and do lots of link building to get people to notice my blog. I can’t wait for 5 years to come around so I can get at least 1 million visitors per month.

  • http://www.dailyblogcrush.com Daniel Dessinger

    This post depresses me. Mashable launched just six months before my first blog. This is proof that I did not know what I was doing. 7 posts a day? 20 hour work days? are you kidding me? i don’t think I’ve ever wanted anything that badly.

    Kudos to Pete for making it work.

  • http://onebiginternet.com Nate D

    @ Daniel I totally feel you. I started blogging in 2007 but it boils down to how much time you have to put into your project. It takes time from your real job and since blogging isn’t a get rich quick scheme, you have to work even harder while going to school or working full time.

    It takes a lot out of you. But on the flip side, if you can put that sort of energy into a blog that has potential, then you have a fair chance.

    Niche blogging seems to work better and allows you to post less often but if you really want to build a brand, one or two blogs is what I limit my self to.

    For a while, I was working on 5 blogs at a time, that spread myself way too thin. SO now I decided to stick to 2 plus my freelance design company.

    I just launched OBI…going to see where that takes me.

    Thanks for sharing this and as always, Jeff great work!

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  • http://rafaelmarquez.me/ Rafael Marquez

    7 Posts a day? 20 hours a day? Did he just work at his blog, or did he have a job to go to?

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  • http://Alterian.com Alexandra Mottram

    Marshable is fantastic because it attracts the beginners and the advanced individuals of social media, we can always learn something!


  • http://Twitter/mpheywood Max

    There’s a lot of great blogs out there, and I am not inclined to compete. For me the future is all about sharing picks from the best ones and building networks on micro blogging platforms.

  • http://andrewjwalsh.com Andrew Walsh

    I think another one of the keys is the fact that they’re posting 20 times a day now. I wish I could get that without hiring a large writing staff! Either way, the growth story is amazing; good post.

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  • http://twitter.com/hushcolours José Carrilho

    Hi Jeff,

    I’ve read this article and skimmed trough some other articles on your blog.
    It’s always a breath of fresh air to find a blogger who writes relevant content and doesn’t get overwelled with supposedly easy ways of getting traffic.

    Take care,


  • http://tinyurl.com/ebook-onthepath Trudy

    Mashable is a great resource and I am glad to see their success. I’ve referenced this site for many things and get the posts via RSS for a while now. I hope they keep up the good work.

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  • http://twitter.com/opusnozoo Dana Tan

    Wow, okay, lesson learned. I’m a new blogger. Come back to this post in one year and you’ll be able to say I posted comments on your site as a relative unknown. I was just wondering, after starting my new blog http://danatanseo.blogspot.com, whether or not I should start other blogs because it seems weird to try to put all of my interests into one place. I am thinking I need a single-parenting blog, a wine blog, an women’s entrepreneurial blog, a political blog, a local tourism blog and a random rants blog in addition to my SEO blog because I have found that the desire to write a great post is now jarring me out of bed in the morning. I also want to experience some other platforms, like wordpress.com or drupal or joomla. Does anyone have any recommendations. 20 hours a day? I’m all over it. Bring it on!

  • Dipal


    I think a lot of it is also because of the name “Mashable”! As a novice, I used to wonder why its being mentioned so much by the tech team but as I grew into social media, I got to know them better!