The CEO And Social Media

Written by Jeff Bullas - View Comments
Categories: Social Media Marketing


One of the biggest challenges any company or CEO has is trying to decide on what to devote your time and resources on to achieve the best result.  Some of the questions the CEO is going to ask are..”Do weCEO and Social Media spend more money on making the company more efficient? ..do we focus more  budget on marketing to increase sales?.. do we invest in more technology to reduce costs? … and the list goes on.

The reality is that the CEO has to be behind any project for it to be provided the resources and commitment for it to ultimately succeed.

For your social media marketing to be successful the first and most important step is the support and backing by the CEO.

Last week I had the pleasure to catch up for a coffee with Greg Savage the CEO of ‘Firebrand Talent” (a global recruitment company with nearly 70 offices worldwide) who I had met through his marketing executive, Carolyn Hyams via the social media network. Greg is a CEO who ‘gets social media‘ and is using social media successfully, both personally and for his company.

Greg is on Twitter and has a blog titled ‘The Savage Truth‘ and these two social media channels are just part of his activities on social media and he uses them to enhance his personal brand and extend and optimize his influence both offline in the real world as well as digitally online.

In a future post I will be publishing an online video interview with Greg on how he and his company are using social media.

In the meantime here are some posts that look at the CEO and social media.

  1. 28 Reasons Why The CEO Is Afraid Of Social Media
  2. 9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century
  3. How CEO’s and Executives Socialize Their Brands
  4. 40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media
  5. 10 Simple Questions To Assess Your CEO’s Marketing IQ
  6. 12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO’s and Managers
  7. New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
  8. 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company
  9. 7 Ways To Get The CEO Crazy For Social Media Marketing
  10. 14 Ways A CEO Can Benefit From Social Media: A True Story

Does your CEO ‘get’ social media or he still in digital deficit?



Tags: , , , , , , ,
  • http://www.jeffthefate.com/?p=23 The CEO and Social Media | JEFF THE FATE

    [...] thoughts on what about social media the scares CEOs.  Some great links to other posts in here: http://jeffbullas.com/2010/07/04/the-ceo-and-social-media/ Share [...]

  • http://www.greggmorris.com/curated-stories-july-5-2010 Storytelling Social Media Marketing PR Business & Technology Curated Stories July 5, 2010

    [...] The CEO And Social Media Published: July 4, 2010 Source: Jeffbullas's Blog One of the biggest challenges any company or CEO has is trying to decide on what to devote your time and resources on to achieve the best result. Some of the questions the CEO is going to ask are..”Do we sp… [...]

  • http://twitter.com/ivettemeans/status/17887992355 Ivette Means

    RT @ADHumlen: Essential links re: The #CEO And #Social Media by JeffBulla http://ow.ly/27vgS #leadership #brand #cmo

  • http://twitter.com/litsaahern/status/17891884575 Litsa Ahern

    RT @ADHumlen: Essential links re: The #CEO And #Social Media by JeffBulla http://ow.ly/27vgS #leadership #brand #cmo

  • http://twitter.com/watersdenison/status/17982823272 WatersDenison

    RT @jeffbullas: The CEO And Social Media http://bit.ly/cvtycz

  • http://twitter.com/fondalo/status/17986223330 John Altes

    The CEO And Social Media http://ht.ly/27QMA

  • http://twitter.com/maureen_tseng/status/18105615087 Maureen_Tseng

    RT @jeffbullas: The CEO And Social Media http://bit.ly/cvtycz

  • http://twitter.com/nelsonwee/status/18194663707 Nelson Wee

    RT @jeffbullas > New Post The CEO And Social Media http://bit.ly/cvtycz #socialmedia #marketing

  • http://twitter.com/nelsonwee/status/18222947897 Nelson Wee

    New Post The CEO And Social Media http://bit.ly/cvtycz by @jeffbullas #socialmedia #marketing

  • http://twitter.com/billblase/status/18223877124 Bill Blase

    RT @jeffbullas The CEO And Social Media http://bit.ly/cvtycz #management

  • http://twitter.com/josedramirez/status/18248268215 Jose David Ramirez

    RT @nelsonwee: The CEO And Social Media http://bit.ly/cvtycz by @jeffbullas #socialmedia #marketing

  • http://twitter.com/socialmushroom/status/18466727019 Steve Gaither

    Good article! RT @jeffbullas: The CEO And Social Media http://bit.ly/cvtycz

  • http://frankbradley.tumblr.com/ Frank Bradley

    I’m currently reading “Open Leadership” by Charlene Li, and in it she says one of the roles of a CEO is to

    “position their company in the best possible light in the public environment. What better way to do that than to write when you want, about the topics you want, in your own words?”

    I think this is a great way to sell Social Media to CEOs as it shows them how they can take control back into their own hands.

  • http://www.jrsstrategies.com/newwordpress/index.php/2010/07/17/buy-in-for-your-social-media-efforts-is-essential/ Medium Messaging » Blog Archive » Buy in for your social media efforts is essential

    [...] there isn’t buy in from the leaders of that organization. Over at JeffBullas.com, he takes a look at the CEO and Social Media. There are numerous ways a CEO and their organization can benefit from social media, but that can [...]

  • http://gregsavage.com.au/2010/08/03/most-of-all-social-media-is-for-grown-up-recruiters/ Most of all, social media is for grown-up recruiters – The Savage Truth

    [...] View video and blog post: The CEO and Social Media written by Jeff Bullas http://www.jeffbullas.com/2010/07/04/the-ceo-and-social-media/ [...]

  • http://www.nimble.com Jon Ferrara

    Hey Jeff,

    Have I told you how much I dig your content? Keep it up!

    I agree with your premise that CEO’s have to swim in the #Social River to truly understand Social’s power and promise. I’ve been swimming in the Social river for years and that’s how I market my company Nimble. In fact it’s why I built Nimble in the first place, cause I couldn’t find a SaaS relationship Manager that helped me and my Team swim together.

    CEO’s are a companies number one sales person and chief Evangelist. I do not understand how you can sell and evangelize in todays world without having a strong voice and presence in the #Social River.

    Cheers,

    Jon

  • James Ruffer

    You’re killing me. What about security, policy and procedures? http://www.socialmediasecurity.com

  • James Ruffer

    You’re killing me. What about security, policy and procedures? http://www.socialmediasecurity.com

blog comments powered by Disqus