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  • http://www.essentialwholesale.com Kayla @EssentialU

    The real time paradigm shift caused by social media has been positive for my industry. We can have a YouTube with a special running in a matter of hours — rather than waiting for some else to print their magazine to start our special. Love it!

  • http://www.ironmonk.net Social Media Company

    it was great ideas. advancing some of details is more focus.

  • http://www.ironmonk.net Social Media Company

    it was so unique.advancing some of details is more focus.

  • http://ludvikplus.com Epirot Ludvik Nekaj

    Good point Jeff. We cannot longer be bind with old rules. Adapting to such changes takes discipline and dedication.

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  • BobbiKay

    What social media did they use specifically? What types of changes did they make as acresult of the real time feedback etc.?

  • http://twitter.com/DustinCParker DustinCParker

    The days of the old rules are over, period. Adapt or die…

  • http://www.savannahbrentnall.com/ Savannah Brentnall

    I wonder if traditional media will be able to combat long lead times as an increasing number of people switch to digital editions. In theory, that should allow a much shorter lead time.

  • http://twitter.com/rasmussen747 Kristian Rasmussen

    Good article. For sure, things are never gonna be the same again. I’d love to see some cool examples / cases of social media PR campaigns or how they are executed pr. 2012. Any of you have info?

  • http://www.facebook.com/combridges Jon ComBridges

    Great post, Jeff! Really useful and revealing case study. Well done.

  • jsncruz

    My industry is adapting very well! In fact, the real-time updates and increased speed of knowing what’s going on has proven very advantageous to some of the social media assets I take care of. The only downside if ever there is one is that very fresh content, while highly relevant and engaging, also die a little faster than traditional long-term marketing content in my opinion (shorter lifespan).