Twitter Reveals It Is Adding 15 Million Users A Month

Next time you are travelling by bus or train just take a quick look at what everyone else is doing, 10 years ago faces would be hidden behind rustling newspapers as the daily news was consumed by office workers on their way to the city.Twitter Reveals It Is Adding 15 Million Users A Month

At the recent Public Relations Institute of Australia’s annual conference where I was a keynote speaker I was asked on a panel discussion “What is the next big trend?” and to answer that question you just need to raise your eyes and take a look around the train or bus you may be using to get to work.

What is everyone’s distraction from the mundaneness of  the daily work commute?

It is the small screen in everyone’s hand connected to a high speed wireless network.

Wireless broadband networks infrastructure and capacity are being challenged by the explosion in smart phones that are connected to the net for browsing and email 24/7.

Social media including Twitter are increasingly accessed from mobile platforms as  the fastest selling hardware technology in history the iPad and the smart phones are changing our viewing habits. Books, magazines and newspapers are being consumed in different ways via iphone and iPad apps. News is a very big part of why people use Twitter.

Twitter has noticed these trends and has rapidly provided mobile apps for iPhone, android and Blackberry and to assist its technology Twitter recently purchased Tweetie.

Twitter in a recent blog post provided some numbers on its mobile usage via smart phones.

  • Total mobile usage has jumped 62 percent since mid April
  • 16 percent of all Twitter users now start on mobile
  • 46 percent of average users make mobile a regular part of their Twitter experience

The other statement of note made in the Twitter post was that current users on September 2, stood at 145 million. In a New York Times interview a few days ago at the end of October, Evan Williams revealed that the Twitter user base had now  reached 175 million. That is 30 million new users in 2 months or 15 million users being added each month.

Twitter had only announced in April at its annual Chirp conference that it had 105 million users, so with the new number revealed it shows that 70 million new users have joined in just 6 months.

It appears that the “New Twitter” is being well received.

Image by Naf : 4D


  • Gabriele Maidecchi

    In my small experience, I can see this phenomenon very well. The other day I was out with colleagues for lunch. I clearly remember years ago, a similar scene, people waiting for their order would talk between each other, now I could see them all leaning towards a little flashy screen, checking emails, or browsing the web or what not.
    Things are changing dramatically, and platforms like iOS and Android are making this happen very, very quickly.

  • David Parkinson

    Last week a rep from 3 mobile called me to announce my 2 year phone plan had expired. He then offered me an iphone or Android phone for less cost than my existing plan. This comes with a 2GB data allowance and $650/month of calls.
    I then asked, is there a cheaper regular phone plan & he replied, “not really, are you kidding”. Two years ago when I took out my mobile plan the smart phones were expensive, rare and elitist. Now they are served up as a bread & butter item.

    I think the expiring plans, and fact that you can get a smart phone for no outlay, are a big part of whats driving this phenomenon you are pointing out so well Jeff.

    We are very well being ushered into the new age of communication.

  • Max Heywood

    Great post Jeff!

    Yes the times they are a’changing. And quickly.

    Is there some kind of tipping point we are rushing towards, and what will it look like, or did we pass it already?

  • ed han

    Jeff, fantastic information here, esp the extrapolation of the growth to Twitter’s user base. Thank you.

  • WardblawG

    Great news and great post!