Twitter’s stream is at first glance just text and links and it has always seemed a rather bland and boring interface to experience and view the multi-media web that has evolved over the past few years.
Well, Twitter has just changed the game and its interface will start to look more like a Facebook page with photos and videos about to be presented in its stream with its new 2 pane design.
Over the next two weeks Twitter will roll out to its users its new multimedia interface which will make the Twitter experience much more engaging, inviting and addictive.
The user will not have to leave the Twitter browser to view a video from YouTube hidden within the link in the Tweet but will be displayed within Twitter in the right hand pane in the new design and functionality.
In a very similar manner to the Twitter iPad experience, Twitter users browse tweets in the typical timeline fashion, with links, photos, videos, profiles and other content opening up in new panes to the right of the timeline.
Media posts are tagged as such with their corresponding icons, and you can simply click on them to pull up photos or watch live and recorded videos
The implications for Bloggers when posting on Twitter now will be that they now will need to think more like a multimedia publisher and embed photos and videos within their posts to make it more inviting to viewers on Twitter.
The phrase “think like a publisher” has now become even more important for new age marketers as they are dragged further into this multimedia and ever fascinating digital world.
Twitter is about to become even more addictive!!
Do you like the new Twitter and how do you think it will affect your online publishing?
Image by carrotcreative