6 Powerful Tools to Find Your Customers on Twitter

Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance.6 Tools To Find Your Customers On Twitter

You can always “hope” that the person you buttonhole will tolerate your witty, clever banter and that they will be interested in what you have to say about you, your company or your product.

If you are lucky you may meet 2-3 people and it will be hit and miss whether they are interested.

Now face to face business networking certainly still has its place but there are ways to make it more efficient and effective

Find Your Prospects On-line

There is a better way to  do this and it involves technology and it enables you to take your stalking on-line that removes the uncomfortable tension of that cocktail party. Now I use the word “stalking” in the nicest possible way (not the harassment type of stalking that often befalls movie stars) and it is about identifying your target audience on Twitter, observing and then engaging with them initially online.

Twitter and other social media and social networking sites can accelerate your business networking  by allowing you to identify your prospects, make contact online and then arrange a real life meeting over coffee

Two Ways to Find your Target

Technology has made it possible to find information in seconds rather than drive to the local library and spend hours trolling the aisles. Technology has also provided the tools to find information and possible clients with two key tactics

  1. Keyword, Phrase or Tag
  2. Category

The rise of Twitter has now enabled us to find companies and individuals using both of these tactics that can be geographically targeted as well as used in real time. There are various Twitter tools that can assist you in identifying influential  industry power hitters by influence as well as follower quantification.

6 Twitter Tools

As an example if you wanted to start to find and engage with a fashion target audience you may want to use the more specific phrase “fashion design” phrase rather than just the rather blunt keyword “fashion” if that is the type of  user that is important for your particular fashion niche.

1. Twitter Advanced Search

This is maybe not used as well as it could be by people and companies in general. To really become a power user of Twitter advanced search then you may need to become familiar with some the refined ways in which “search operators” work on Twitter.

Plug in the the phrase and it is always surprising the possibilities  and potential audience that streams into Twitter that you can start to follow and dsig deeper by visiting websites and blogs to determine whether it is worth pursuing further and possibly making contact via a Tweet

Twitter Advanced search

2. Hootsuite

Now you could also use Tweetdeck or another general Twitter app that helps you manage and control the Twitter fire-hose.

In Hootsuite for example you can append your location to find Tweets in your location. This would be very useful for a local business that is wanting to see locla”buzz” on Twitter for its key words and phrases.

Hootsuite search using my location with a Geo Code

3. Topsy

Topsy allows you to use the keyword and phrase serach according to several parameters such as the last hour, tweets from the past 24 hours or past 30 days.

Also you can look for “Experts” that would be more influential as well as relevance and language

Topsy Twitter Search recency 1 day

4. The Archivist

The Archivisit provides a very visual interface that allows you to identify and click through to Twitter accounts of the top users who often are the most influential.

It also identifies the top words and the top URL’s that can be useful in seeing which accounts are generating the most buzz.

The Archivist Twitter Tool

5. WeFollow

WeFollow.com provides 2 views either “Most Influential” by their ratings or “Most Followers” which again provides the means to identify and target the influential people or brands

Wefollow.com Twitter tool

6. Twellow

Now I have mentioned Twellow in past articles but I have included it here because it provides the capability to target by “categories” such as you could in the “Yellow pages” rather than tags or phrases. It also has been recently upgraded and is now much faster to use with a better user interface.

Twellow.com Twitter tool

These different tools all have their strengths and you will find some more useful than others but they will provide you with tools that can help you identify and then start engaging with your target audiences(s).

Which one do you use?

More reading

Image by Martin Cathrae

Comments

  • http://twitter.com/ABDpromotions ABD Promotions

    Looks like some great tools that i will have to try out!  Thanks for the post.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and it would be good to hear which one works best for you

  • Celeste Sann

    Really gr8 useful article. I going to learn how to use Hootsuite with the location feature. Thank you!

  • http://www.idoinspire.com Jody Urquhart

    Great useful information
    Online marketing has changed a lot !

  • http://www.jumpstartmatrix.com Maggie

    Thanks Jeff…
    Good reminder, it’s true that many people overlook or don’t understand the Advanced Search on Twitter itself!
    I have not done much with The Archivist- so will be interested in checking that out…
    Cheers
    Maggie

  • Joostvellinga

    Tried Hootsuite and already after the “lets get started” the explanantion is incorrect and can’t find the screens they refer to. Great! Big help, Hotsuite!

  • http://twitter.com/marthaspelman Martha Spelman

    Thanks Jeff – helpful info.  Still trying to wrap my head around all the Twitter possibilities. Am trying both Hootsuite and Tweetdeck (so far am liking Tweetdeck better).  For one thing, Tweetdeck allows me to put their icon on my taskbar and can’t figure it out with Hootsuite (w/out some coding).  It’s the simple things…

  • Cote LLC

    Great post! And it’s great to see our client the #1 expert in their sphere of influence!

  • http://twitter.com/tiffabrown Tiffany Brown

    This article was full of great tips; I didn’t know about half of them. Thanks for taking the time to share the information. Especially helpful when it comes to business and sourcing potential customers, or at least influential people who are specifically interested in your type of product or service, and in your local area.

  • http://twitter.com/TheOppoMan The Oppo Man

    Jeff Bullas “The Bill gates” of social Media

  • http://www.buzzedup.co.uk/ Mick Dickinson

    A couple I haven’t tried there — thanks

  • http://www.hughosmith.com/ hughosmith

    Tweriod is also a good one. It analyzes your account and gives you tons of info about when is the best time to tweet, researches followers and hashtags, etc.