How do You Use Twitter? [INFOGRAPHIC]

Twitter was never meant to be a social network. In fact it was created as a message service at a private podcast company just over 5 years ago. How do You Use Twitter

Today with over 200 million users and serving up over 1.6 billion enquiries a day, Twitter has evolved into a real time social network that spreads news, messages, links  and multimedia with energy saving 140 character bursts.

It is also maybe the most efficient social network in the top five and that is part of its unique charm. It is simple and doesn’t overcomplicate things….. that is why texting and SMS is still popular even with teenagers in a world of tempting rich multimedia.

Twitter is still working out its business model with its only apparent revenue being “sponsored tweets” which are expensive and only make sense for a major brand to implement as part of its marketing plans. Google, Facebook and LinkedIn provide cost effective self service advertising that provides an easy to use marketing platform that can be capped and is readily available for all companies to use.

Twitter is also maybe the most misunderstood social media platform with people often asking “why would you want to use it?” or “what’s it all about?”

3 Key Reasons I use Twitter

For me Twitter is worth joining and learning how to use for 3 key reasons.

  1. Promote my blog and brand  to a targeted global audience
  2. Obtain feedback in real time that helps me adjust content and headlines
  3. Network and communicate on-line so I can connect face to face off-line

It has surprised me with its marketing reach and even today it is the largest referrer of traffic to my blog.

Lab42 has surveyed 500 people over the age of 18 and asked a series of questions including, why did you join Twitter,  how may brands do you follow on Twitter and where do you access Twitter from most often?

So what is the major reason you use Twitter?

More Reading:

Image by Irish Typepad

Comments

  • http://twitter.com/blog4cetaceans Kirsten Massebeau

    Great article Jeff! I am going to share it in my Twitter School on Facebook. We are all newbies so articles like this really explain and reinforce the power of Twitter. Thanks so much.

  • http://twitter.com/blog4cetaceans Kirsten Massebeau

    Jeff Thanks for the great article. I am posting it in our Twitter School on Facebook. Many of the questions we have had about Twitter’s purpose you answer. about. I think the whole group will find it interesting and use full.

  • http://www.zagoumenov.com/ alexander zagoumenov

    Jeff, thanks for sharing the infographics and bringing up the fact that Twitter is not a social network, but rather a communication tool that allows us to keep our offline relationships alive online.

  • Peter Wilkinson

    Thanks Jeff, we’re sending this around to our clients. BTW – do you find long infographics a pain to read? And do search spiders read them?

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. No search engine spiders cannot read the infographic, that is why it is best to write a good intro to them with key words and phrases and also provide the image with a description while loading them in to your blog posts.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. No search engine spiders cannot read the infographic, that is why it is best to write a good intro to them with key words and phrases and also provide the image with a description while loading them in to your blog posts.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. No search engine spiders cannot read the infographic, that is why it is best to write a good intro to them with key words and phrases and also provide the image with a description while loading them in to your blog posts.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. No search engine spiders cannot read the infographic, that is why it is best to write a good intro to them with key words and phrases and also provide the image with a description while loading them in to your blog posts.

  • http://www.facebook.com/solveigh.calderin Solveigh Calderin

    I use Twitter for business proposes and for being connected with people from all over the world. For me the wide spreading of tweets in the internet is, what I learned to love with Twitter. No other social network or service offers something similar so far.

  • http://twitter.com/atom_zen Colin

    Twitter is the first thing I go to when the power goes out, when the ground shakes, or there’s fire in the sky.  I think their really serving their original purpose well.   I’ll find relevant info from a search on Twitter long before I see any info from anywhere else.

  • http://twitter.com/DerekTac Derek Tacconelli

    Great infographic with very useful statistics

  • http://twitter.com/DerekTac Derek Tacconelli

    Great infographic with very useful statistics

  • MySellr

    nice infographic. i think twitter is the fastest news source than other media. 

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  • http://twitter.com/krisettecapati Krisette Capati

    Hi Jeff!

    This is very helpful! I appreciate this much. Where can I access Social Media infographics for Asia? I’m from Philippines and one of my goals is to introduce social media in a larger scale. I want to know the statistics.
    All the best, Sette C.

    • http://jeffbullas.com Jeff Bullas

      Krisette, I don’t have those numbers handy you will just need to do an online search to hunt them down

  • Skaled

    I resisted Twitter for a long time and still only use it for professional purposes, but have found its great for promoting blog posts and creating connections. I’ve “met” lots of people on Twitter that I’ve eventually been able to meet in person, thanks to our connecting through tweets. Sometimes it does feel like an irritating obligation of little substance, but when you can walk up to someone and say, “Hey, you’re @soandso, right? We’ve connected on Twitter before!” that makes it seem worthwhile.

  • http://www.chuckbartok.com Chuck Bartok

    Twitter was a godsend for us several years ago. We were more involved in farming at that time and Twitter was the vehicle used to SELL Boxes of tree-ripened Navel Oranges. It was viral. For some unknown reason I put Twitter on Back burner while going through lifestyle change, we sold farms and moved into a Senior Neighborhood”
    Now getting back into Twitter groove and finding even MORE fum and reward