The One Thing Most Experts Don’t Tell You About Social Media Marketing

Social media marketing is the hottest trend in the marketing world. Brands have discovered its power to crowd source sharing of their message whether it is via a viral YouTube video campaign or a Facebook competition.The One Thing Most Experts Don’t Tell You About Social Media Marketing Some experts will tell you that you should only use Facebook, others will whisper in your ear that online YouTube video marketing is the key and some will inform you that Twitter should not be ignored. For some avid social media marketing pundits it is the “only thing” and they have even closed down their blog and moved it to Google+ or Facebook and even forgotten the importance of capturing an email database.

What Shouldn’t Be Forgotten

Amongst all this hype and noise, what shouldn’t be forgotten is that social media is just another channel to use to publish and promote your brand. Optimized and integrated with traditional marketing it can turbo charge the conversations about your company both locally and globally.

What also should remembered in your marketing plans are:

  • Strategy
  • Creativity
  • Creating great content
  • Accurately targeting your message to your prospects
  • Publishing and promoting with the most effective media for your mix of customers

These are just a few aspects of  what makes a marketing campaign successful.

What the Experts Often Don’t Tell You

There is one element of social media as a marketing tool that has a lot of people excited and that is its reach as a global marketing medium. This leverage and reach is unprecedented in the history of marketing and has taken “word of  mouth” to a new global level often titled “world of mouth“. The crowd sourcing of sharing and adding its exponential power of “many to many” through online sharing on social networks has transformed and multiplied company growth and brand influence.

The “one thing” that the experts often don’t tell you is that “organic” social media marketing will take patience, persistence and time.

  • Writing great content and eventually being recognised as a trusted resource and then having it embedded and talked about on other blogs and media will take time.
  • Building your Facebook likes organically will take time to grow to reach that “magic 1,000”
  • Obtaining 2,000 Twitter followers will require the correct tools, focus and persistence.

How to Accelerate your “Organic” Social Media Marketing

The good news is that the patient and persistent game of “organic” social media marketing can be accelerated through “paid” social media banner ads on Facebook or LinkedIn.

Paid social media marketing can be “the catalyst” to this organic growth of social media marketing to increase the pace and speed of sharing.

So if you want to turbo charge your business growth with social media marketing you may need to add some fuel to the fire and kick start your campaign with some paid ads.

Not everything in life is “free”

How have you added a boost to get your social media marketing booming and buzzing? Note: The presentation embedded in this article was held at a recent workshop sponsored by Hairy Lemon (one of New Zealand’s top digital agencies ) and Terrace Downs Resort on the South Island of New Zealand ( one of the most stunning and beautiful locations I have ever had the pleasure to visit) This was the view from my villa!

Terrace Downs Resort

Comments

  • http://twitter.com/SharingForward Kristen Dominguez

    Another great article of information to use for our businesses.  Thank You Jeff.

  • Tabrez

    The title was of the post lead me here via Twitter…but not sure the content of the post Wow’ed me as much as the title did. 

    I mean, If a guy who does social media marketing and calls him an expert in it and doesn’t work on paid campaigns,,.I would really doubt his abilities…and what about analytic measurements, calculation / forecasting returns etc..where do they fit it? Its a well known fact that calculating returns from social media is still something of an headache and no exact means are available. Then, what about ‘service as marketing’. Brands like, say, Dell  to your local flower shop all use the social platform as mean of providing customer service and how does one leverage that to marketing? #my2cents

  • http://www.facebook.com/nigel.ohrum Nigel Ohrum

    Jeff, 
    Always great perspectives. I am just a fledgling in the social media arena, but the content you put out and share has become part of my weekly readings. Just wanted to say “thanks”.

  • Studio

    Thanks Jeff,
    Good point about about FB and Twitter magic numbers and yes not everything is free. Keep up the great articles and is this really the view from your villa today? Looks amazing there unlike North West England today!
    Cheers
    Warren
    (UK)

  • http://www.PropertyUpdate.com.au Michael Yardney

    Thanks for sharing that great slide share presentation – very insighful

  • http://facebook-advertising-marketing.com/ KrisOlin

    Great post, Jeff!

    It is true that most of these fancy social media marketing tools such as Twitter, Facebook Pages, Google+ etc. are free but that doesn’t mean they work for you for free. You will have to put in a lot of hours to make them actually work for you. And hours, as we all know can be very, very expensive. 

  • http://homegrowncoupons.com/in/muncie.html Brady Lewis

    Good point with the paid ads.  I’ve had tremendous success with multiple businesses by using paid Facebook ads.  With its targeting ability, you can truly market to the right audience.

  • http://twitter.com/CHopeMurray Colin Hope-Murray

    Agreed – you can hitchhike for a while but once every so often it helps to take a train or a bus and pay the fare, especially when its raining. 

  • Anonymous

    Not for the faint of heart… http://tinyvox.com/wut

  • http://twitter.com/aboutucomm about U

    Thank you very much grate post 
    http://www.aboutu.gr/social-media-marketing/

  • http://twitter.com/aboutucomm about U
  • http://twitter.com/JohnSarvello John Sarvello

    The article fails to point out the ability of target marketing that social media has. In addition to mass marketing.