9 Awesome Reasons to Use Infographics in your Content Marketing

We live in an age of “Big Data“..which means there is more data than ever before.9 Awesome Reasons to Use Infographics in your Content Marketing

In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.

Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.

  • Do you bookmark, file it or Evernote the link or PDF?
  • Do you punch the reference into your iPhone or iPad
  • Do you grab a pen and jot it down on your beloved Moleskine notepad?

We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent.

Consuming that data is like drinking from a fire hose.

What are Infographics?

They are a mix of design, writing and analysis that are ideal for an age of big data. (just like you see at the top of this page)

Some other examples can be found here -“6 Fantastic Facebook Marketing Infographics“.

Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral.

They take deep data and present it in a visual shorthand.

“Infographics” is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.

What Research Reveals about Infographics

Recent research from Barbara M. Miller and Brooke Barnett discovered this about “Infographics”

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”

Does your industry need to present data in an effective manner to communicate and engage its customers and prospects?..Then infographics could be part of the answer.

The Growth of Infographics

I noticed the power of Infographics about 6 months ago when I included it in  blog article and was surprised by the traffic response. On taking a closer look at its popularity, I decided to use Google “Insights for Search” analytics to determine the increase in the interest in the keyword “Infographics” as reflected in search volume increases since 2004. Infographics search growth on Google I discovered that since just prior to the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800% in just over 2 years.

Statistics from the social network Digg reveal that since 2007, infographics on Digg have increased by 250 times!

Now that is a trend wave worth catching!

Why Include Infographics in your Content Marketing Strategy?

When it comes down to it Infographics they may be a compelling but why use them? Why Use Infographics

Source: Web Marketing Group

1. Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

2. Easily Scanned and Viewed

Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve”

3. Viral Capabilties

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable (Embeddable)

When designing, developing and publishing an infographic the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

7. Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

8. Benefits Search Engine Optimisation

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

9. Shows an Expert understanding of a Subject

The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

The challenge with infographics is creating them.

There are new tools and platforms emerging that make creating them easier such as Statsilk.com and Visual.ly

How about You?

Have you created or used infographics? Have they driven traffic and created more brand awareness for your business?

Look forward to hearing your stories.

More Reading

Comments

  • http://www.sminso.com/ Christopher Hufnagel

    I have yet to try infographics in my marketing material however I can see there value.  Especially for #3, they could go viral.  People seem to LOVE infographics.  I have not tried this myself but putting them on pintrest could probably work quite well!

    Where do you sugest getting infographics or do you make them yourself?  

    • http://infographicb2b.wordpress.com/ Catherine P.

      I used piktochart.com and infogr.am to create infographics, it’s easy and fun. Recently I build a website to showcase cool infographics in technology and B2B marketing, if you would like to submit your infographics, visit my website at http://infographicb2b.wordpress.com/

  • http://twitter.com/SocBusShf Social Media Solved

    “The research required to create an infographic will display your
    knowledge and position you as an expert on your category or topic.”

    Does it really?

  • http://www.SEARCHENGINEOPTIMIZATIONSTLOUIS.COM/ Jen

    At this point, infographics are just plain fun!  They offer something a little different than the norm.  I find myself studying and reading more of the content on an infographic than I ever would on a plain old article.

  • http://eSeek3r.com Craig Desmarais

    I would love to learn more about creating infographics for beginners.

  • http://www.GirlsBestFriendandcoBlog.com GBFANDCO

    I don’t understand? How can I see an example of info graphics?

  • http://www.sminso.com/ Christopher Hufnagel

    Thanks for the link!  Good stuff.

  • http://twitter.com/totalbounty Total Bounty

    Sorry about the first comment. Well, I agree just what infographic really does when it comes to making your content marketing strategy works. But just like any other work out there, more work is needed to come up with one, and besides you’ll need facts and statistics to back up the things you state in there. 

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. To do Infographics well they are a lot of work, but there are tools emerging to simplify it

  • http://www.linkworxseo.com Link Worx Seo

    Welp, this is one of those thing’s I have to comment on for sure. Infographics are great and I actually came accross one just the other day that showed some great stats about LinkedIn. As a matter of fact it may just have come from Jeff… Anyway, I do not believe that creating an info graphic classifies you as an expert in an industry. It can help you gain some ground in your particular industry though. There is plenty of data that you can find on any given industry and copy and paste it right into a graphic, does that make you an expert? Of course not, that is a big fat “NO”. Now on the other hand if your the person who did the research and compiled that stats yourself then that is helping create an expert by doing. Overall think infographics are a great way to learn quickly and infographics help take some of the boring part out of it…

  • http://www.indianhairreport.com/ Jennifer Collins

    This is very informative site about how to increase traffic on your website. Definitely the use of social media in traffic is also can increase traffic especially now a days people are into it. There are lots things to do from this information share. Is there any tools to make this one and easy work?

  • Bethany Brightmore

    Infographics are a perfect creative for displaying information in a
    simple yet effective format. Some people, my-self included, digest information
    when it has illustrations, not to mention it is a lot more attractive on the
    eye compared to a block of words and numbers.

    There appears to be a current trend for images that condense the
    information we need – or want – to find. An Infographic is an ideal solution
    for this. People tend to forget that less is more – there’s nothing wrong with
    a bit of simplicity, or a simple solution.               

    Here’s a post about how Infographics are rapidly becoming content
    provider’s best friend.  http://bit.ly/AcEaPx

    • http://jeffbullas.com Jeff Bullas

      Thanks for that heads up and I will check it out :)

  • http://cleakstar.com/ Cleakstar

    This is one of the greatest post i’ve ever seen. Very explanatory. There are lots of ideas available on this post.Thanks for sharing.

  • http://twitter.com/CarraManahan Carra Manahan

    Great post, 

  • http://twitter.com/CarraManahan Carra Manahan

    Great post, 

  • http://twitter.com/CarraManahan Carra Manahan

    Great post, visual content is the way to go. Infographics are certainly more appealing than any plain old article! 

  • http://twitter.com/CarraManahan Carra Manahan

    Great post, visual content is the way to go. Infographics are certainly more appealing than any plain old article! 

  • http://www.mazero.com/ Coremetrics

    When you are thinking about content marketing strategy, you must understand that it is more than just written content that can drum up support and traffic for your fledgling website.

  • http://twitter.com/unrepublic none

    http://www.infogr.am is an interesting tool to create infographics

  • http://jeffbullas.com Jeff Bullas

    The web is becoming more visual so I would recommend that you experiment with visual content.

  • http://jeffbullas.com Jeff Bullas

    I don’t have stats on the increase in CTR but it is obvious when you post a great Infographic that the sharing increases significantly. One of my recent posts that included an Infographic was pinned over 300 times. That is what I call empowering sharing!

  • http://www.facebook.com/deepak.eapen Deepak Eapen

    This is one of the best, concise and insightful article I have found on the web stating the benefits of Infographics. Thanks a lot Jeff Bullas Blog. Especially for providing the links to the tools.

  • http://www.facebook.com/deepak.eapen Deepak Eapen

    This is one of the best, concise and insightful article I have found on the web stating the benefits of Infographics. Thanks a lot Jeff Bullas Blog. Especially for providing the links to the tools.

  • http://twitter.com/MrOgba Uche Ogba

    Thanks Jeff Bullas. Your analysis on the use of infographics is everything it should be.

    My company, BethanyEast PR, has realized that most of or clients prefer looking at infographics. The visual effects are noticeable in a clients reaction when they receive or analysis reports.

  • http://twitter.com/neomammalian Danny Ashton

    I think the big benefit of infographics is about how our brains deal differently with images when compared to text.

    Our human brains are able to process images simultaneously rather then the sequentially method we use for words.

    Obviously I’m going to be a big fan but it’s great to see you writing about them, even if I am reading this 6 months too late :)

    In fact we are just about to produce an infographic of our own that looks at the science behind infographics and why they are great tools for marketing. I will be sure to send you the link as soon as it’s live.

    • Josh Hardwick

      You get around don’t you Danny, you seem to leave a comment on just about every infographic post I ever read! :)

      • http://twitter.com/neomammalian Danny Ashton

        heheh I used to do more.. but not got as much time anymore :) Hope your well.

    • http://www.sociallysorted.com.au/ Donna Moritz

      Awesome @neomamstudios:disqus – I just remembered your amazing infographic as I am putting some stats together for my presentation at Social Media Marketing World and I hope to reference it… (I presume you are referring to the 13 reasons that your brain craves infographics?) – that one was fabulous! I am glad you got it done! ha ha

      • http://twitter.com/neomammalian Danny Ashton

        Yes the 13 reasons infographic – glad you liked it!

        Weird as it had not been released when i wrote that comment over a year ago.

        Anyway for anyone else here is the URL for that infographic: neomam.com/interactive/13reasons/

        Donna, be sure to join our mailing list as we have another interactive coming out in the next few weeks you might like.

        D

    • http://www.sociallysorted.com.au/ Donna Moritz

      PS and great post Jeff – I had seen this before but just saw it again on Twitter. Still very relevant!

  • http://askjeremyjones.com/ Jeremy Jones

    Made some of my own. Looking into those two sites as tools to make them quicker. I have use prezi then taken a screenshot…works great for simple ones.

  • http://lorenaggomez.com Lorena González

    I am agree, but I’m too lazy to make them (and I have not sense of design, lol).
    Congratulations for your post :-)

  • Leonard Sappleton

    Great post, as usual Jeff, and somewhat similar to my latest post: ‘why you should pin your interests’ People tend to respond to the visual and make interpretations quicker; one of the reason that video marketing and new social sites, like Pinterest attract traffic so easily. In terms of use, I have used one from Mindvalley on a blog post. Thanks for the info on where to get help in making them. Informative and well-timed post! Thanks.

  • jaysonhennigan

    These days Infographics are considered the most powerful SEO tools in the social media world. A good infographic is a s good as a fresh blog post or article.Infographics has become a new way of sharing information.The company who offers SEO services can understand the importance of info graphics.

  • Sharmistha Biswas

    Simply awesome Sir…quite helpful, interesting and shareable.

  • http://infographicstore.com Infographic Store

    I agree that using infographic can utilize and recruit more traffic to your money site. But please take into account that traffic from infographic never converts well, that’s why you should have a plan to “train” this traffic before offering them affiliate product/services.
    In addition, I have to emphasize that using infographic is a great way to diversify the content types on your website, which is very important to boost ranking on SERP.

  • tony

    nfographics are wonderful, but they take time, thought and typically a good designer to integrate. Do you have any data on the CTR to the website? Or maybe a stat on increased content sharing? http://www.doctorseo.net/buy-twitter-followers

  • http://www.locksandunlocks.com Locks and unlocks

    Nice post

  • http://jeffbullas.com Jeff Bullas

    Thanks Esta. I agree :)

  • James Taylor

    very nice article, here is some prove that infographic is really powerful http://milkwhale.com/case-studies/the-story-behind-infographic-for-wrike/

  • http://www.creativemeerkat.com CreativeMeerkat

    Hey there, Jeff! We loved your article and used it as one of the sources for our latest infographic :) Would love it if you would check it out :) http://www.creativemeerkat.com/2015/11/20/get-visual-an-infographic/

  • http://www.knexusgroup.com RSharma

    Hi Jeff Nice Blog as usual.
    One question which strikes through my mind is how would infographics help in SEO(on website), I Mean we all know google doesn’t read images or read only those which have Alt text in them.
    And Suppose if i share an infographics on my website then all i am dependable is on Alt text of that infographics Image, All that content which I’ve put into that infographics will not help my website to get some Keyword and content credibility.

    Is there any alternate or solution to get maximum benefit( in terms of content ) out of my infographics ?

    Thanks in advance!

  • Datascribe Digital Marketing

    Infographics helps the creative and statically representation of the images when compared to text that shows how brain works. Very nice article and prove that infographics is really powerful.