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  • http://twitter.com/JasonMillerCA Jason Miller

    Hi Jeff,

    Fantastic post! Thanks for including our infographic, very much appreciated. I absolutely agree with you that the B2B world should embrace every social channel available to them. Trial and error is a terribly underrated strategy in the world of social marketing. We actually have a much better ROI on our social campaigns that we run through FB and Twitter as opposed to Linkedin.

    Here is the original piece of content that inspired this Infographic, I thought it might be of interest to your readers as well. It’s a complete social plan for businesses who are looking to start or improve upon their social strategy with specific tactics and metrics.


    Thanks again!

    Jason Miller – Marketo

    • http://jeffbullas.com Jeff Bullas

      Thanks Jason for the great infographic and for the link to the article that inspired it..

  • http://jeffbullas.com Jeff Bullas

    The new visual networks are certainly making the social media more fun and viral. The continuing evolution of the social media universe id something I continue to watch with avid interest.

  • bb king

    where is the reddit army?!

  • http://www.epreneur.tv/ Tehmina

    Great, fun and clear analogy on the social media landscape, Jeff. Love it!

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  • http://www.salesverge.com/ Elise

    Finding the right balance of these is definitely important. We’ve been doing Twitter and Facebook for a long time now, but integrating infographics through visual.ly has given us a refreshing batch of new content for both blog posts, and Facebook/Twitter. If you have the design resources, and can make something especially relevant to your industry, I’d recommend using infographics as a creative advertising outlet.

  • http://www.facebook.com/people/Aaron-Andrews/1612931033 Aaron Andrews

    Great post! I am building my blog currently so this was very helpful. I need to clean up my facebook and twitter pages and add some life to them. I have not started yet but I am concerned about the time I will spend promoting content on different social networks because I am working a 9-5 right now. I plan on using my Iphone as much as possible when I have some free time.

  • Debz Dakeyne

    Great blog Jeff as always, entertaining and informative – it will be circulated around the universe without a doubt!

    • http://jeffbullas.com Jeff Bullas

      Thanks Debz! Always aiming to p[lease :)

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  • http://profiles.google.com/trappermark Mark Traphagen

    Anyone who ignores Google+ as a major player (especially because of the connected Google Authorship program) doesn’t really understand search marketing and is missing the biggest reach opportunity in the history of the web.

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  • http://gplus.to/imizze Michelle Marie

    Great post Jeff, as always!

    Touching on a point in your article, one of the things I try to consistently instill in the minds of newbie social media folks I run across is the importance of content. Content is more than just King, it’s the backbone of social media! It’s a shame how many people don’t understand that a solid content strategy optimized for social media is necessary to build out a successful SM strategy. Business can’t just jump into social, they have to be ready and willing, and that means work.

    • http://jeffbullas.com Jeff Bullas

      Thanks Michelle for the insights on content and your 1.5 million followers on Google+ I am sure are there because of your content and engagement.
      Content is indeed the foundation of any social media strategy whether that content, entertains, inspires, educates or informs. Creating contagious content is indeed hard work and for a long term successful SM strategy it needs to created relentlessly and with persistence.

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  • Jeremy Lindstrom

    As usual, great infographic!

  • http://twitter.com/timwilsononline Tim Wilson

    Thanks Jeff – you’ve delivered content marketing Gold once again! Really appreciate all of the insights you’re sharing. What are your thoughts on flickr … one of the original image sharing sites, it had what you could call some fledgling social functionality, and it was huge in its heyday. Does it have a useful role to play in a content marketing strategy these days?

    • http://jeffbullas.com Jeff Bullas

      Hi Tim and thanks for the question. Flickr is still worth considering but its slow evolution means it has been left behind by more modern and social visual platforms such as Instagram and Pinterest.
      I would be using those before Flickr.

      • http://twitter.com/timwilsononline Tim Wilson

        Nice one Jeff – thanks.

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