10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing

There is a revolution going on in the internet marketing world that many companies are still figuring out. It is called Facebook and Twitter and it’s also called social media marketing.

10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing

So what is one change that has emerged that is affecting the way businesses can influence their target market to create massive traffic and sales?

It’s the Facebook “friend feed” and it has dramatically changed the goals and objectives for marketing your brand on the web.

But how is this different than traditional marketing?

Marketing used to be a “one to one” game with your prospect. You were only speaking to the prospects’ attention you had at that given moment in your advertisement and no one else. That’s all part of the old ways of marketing.

Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.

It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.

So how are big brands leveraging this power to their benefit?

Here are 10 ways that big brands are using Facebook to tap into this limitless potential.

1. They get their prospects to interact with their posts.

It may not be immediately obvious but a comment on a wall post is more powerful than getting someone to read it and take an action without interacting. Here’s how McDonald’s is influencing their devotees to comment on their wall posts, indirectly reaching thousands more.

McDonalds Facebook Page

That powerful little blank encourages their fan base to interact. That little interaction means exposure to thousands more than if it wasn’t there.

Of course, ending on a simple open ended question is powerful as well. Watch Visa directly asking their users to interact.

Visa Facebook page

2. They just come out and ask for the “like”.

Knowing the importance of “likes”, look at Walmart just directly asking for it.

Walmart Facebook page

They are following the simple “like this post and get” strategy.

3. They use images to enhance their product.

Not much needs to be said about this image from Apple.

 Apple Facebook Images

4. They have a clear call to action to “like” their fan page.

Leaving it in the hands of your prospect to figure out what’s next can potentially confuse them. Watch how Red Bull doesn’t leave it to anyone’s imagination on what to do next.

Red Bull Facebook LIke page

5. They offer a bribe to get their users to like their fan page.

Coke produced their own free music app for their fan bases. Even people who aren’t fans of Coke may potentially opt in to these free bribe resulting in indirect exposure to thousands more.

Coca Cola Facebook Bribe

It’s definitely a powerful way to encourage their fans to take action.

6. They have exclusive offers for fans.

Nothing creates a bond faster with your fan base than making them feel exclusive. Watch how Domino’s Pizza does this combining the old with the new.

Domino's Facebook page exclusive offer

7. They get feedback from their users.

Social media is built on the foundation of 2 way interactive relationships. Look how Walmart lets their customers’ voices be heard.

Walmart Facebook interaction

8. They syndicate news stories that their prospects can relate to.

A news story that strikes a chord with your prospects can generate tons of feedback. Watch how this simple news story has generated over 111,000 likes for Starbucks.

Starbucks Facebook syndicated news stories page

The power is that a relatable experience can enhance their social media power and bond with their customers.

9. They use powerful emotional images.

“A picture is worth a thousand words” is even more powerful when you can weave your brand into the fabric of a person’s experience. Watch how Pepsi takes this idea and puts it into practice.

Pepsi Facebook page

10. They share useful content, not promos and sales.

It’s no secret that content is what drives the internet and social media.

Have you ever had this awful experience? You joined a page for some basic offer only to find out that they send you so many promotions that you just can’t unsubscribe fast enough. Well your target prospect is no different. In fact, a lot of business owners are doing this.

Most people have joined a list or two that just relentlessly hypes up something useless for you to buy.

What most of these brands have in common is that they primarily share content that ultimately leads back to their sales funnel. They are very careful with what they promote and should be too.

What About You?

What’s working for you in your social media promotion campaigns? What kind of content do you find is most valuable to your users?

Share your story in the comments below.

Want to Learn How to to Create and Market Content that Attracts Views, Readers and Followers ?

My bookBlogging the Smart Way “How to Create and Market a Killer Blog with Social Media” will show you how.

I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I also reveal the tactics I used to grow my Twitter followers to over 110,000.

You can read it now.

 

Image by Alistair Israel

Comments

  • http://antoniocalero.com/ Antonio Calero

    There is another one I’ve used myself for some clients: Name (or mention) some of your followers. Not everyone, but those who have shared a good idea, a good post, constant interaction….

    If Coca Cola (for example) publishes a post saying “John Smith from Sydney, sends this amazing picture he took…bla, bla, bla….”, then not only they are showing they care about their followers feedback, but also followers would love to see their name acknowledged and would probably engage more with the page, which in turn leads to more reach.

    • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

      This is HUGE. Not only do you get a rabid fan from the person highlighted, but you also get the opportunity to be shared in the news feeds of their friends. Viral.

    • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

      This is HUGE. Not only do you get a rabid fan from the person highlighted, but you also get the opportunity to be shared in the news feeds of their friends. Viral.

    • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

      This is HUGE. Not only do you get a rabid fan from the person highlighted, but you also get the opportunity to be shared in the news feeds of their friends. Viral.

  • http://jeffbullas.com Jeff Bullas

    Thanks Chuck for the questions.
    1. Facebook is trying to balance commercial with personal use and it is a fine line. If they go too commercial they will lose their users. If they don’t make enough money they will not be able to maintain the platform. They need to do both in balance and maintain the networks attractiveness.
    2. Only Facebook has the database that may help define what are fake likes and what are not. So it is hard to tell from this distance

    • http://twitter.com/creativeoncall Chuck Kent

      Jeff, Thanks for the input. I think if Facebook tips the balance in favor of marketers over users they are likely to loose both

  • Geo

    Calls to action on the profile photo are prohibited by Facebook terms of service.

  • Geo

    Calls to action on the profile photo are prohibited by Facebook terms of service.

  • Geo

    Calls to action on the profile photo are prohibited by Facebook terms of service.

  • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

    I was surprised to see Contests left out of this list. Are they passe already?

    Anybody had any success with apps like Wildfire? They run contests, and package all the metrics for you.

  • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

    I was surprised to see Contests left out of this list. Are they passe already?

    Anybody had any success with apps like Wildfire? They run contests, and package all the metrics for you.

  • http://www.PuraVidaMultiMedia.com/ CAELAN HUNTRESS

    I was surprised to see Contests left out of this list. Are they passe already?

    Anybody had any success with apps like Wildfire? They run contests, and package all the metrics for you.

    • http://antoniocalero.com/ Antonio Calero

      Haven’t used Wildfire, but have organised some contests for clients using Woobox. Very successful indeed and you could include the “Friend Gate” (bring X friends to participate in the contest) which provides not only further engagement, but brings also new followers.

      Lujure also allows you to organise some contests, although in my opinion is not as powerful…

    • http://www.antavo.com/ Zsuzsa Szabo

      Hi Caelan, I see that your comment was posted a year ago, but if you are still curious, yes, contests are still used, and work very well! We have a lot of long case studies on this page if you are interested. (I am co-founder of this company.) https://antavo.com/en/success-stories

  • Amit Patel

    I’m assuming your article is a piece of satire? 10 ingenious ways? There is nothing ingenious about this any of these desperate school boy tactics. The other reason I think this might be a joke is because you have an apple image as the hero for the article… Apple aren’t officially on facebook. Empirical evidence shows time mass marketing (not this drivel) works best. Nothing beats having a really good creative. Facebook is a mere platform with a news feed, not a brand destination. No paradigm shift is occurring and there aren’t limitless possibilities. That’s totally misleading evangelical BS.