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  • Pingback: How to Make a Media Kit to Promote Your Blog and Business | Jeffbullas’s Blog « Performance by Design

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  • ozio media

    This is a great idea for anyone in business. We
    all need to take charge of our online presence and a portfolio like this can be
    posted in places like Scribd.com, as well as on social media pages to create
    the impression that you want to make. Thanks for the great advice.

  • http://twitter.com/jamiemadridPR Jamie Madrid

    This is a great idea and can be used for anyone in business. Whether your company is service based or goods, I think it offers a concise way to present your mission, and there is no better way to do so than with the ease of a digital presentation.

  • http://twitter.com/sparkah Bob W. Kim, Investor

    A media kit has to INSTANTLY tell people if you’re right for them or not. And the kit varies slightly based on if your sending out your media kit to:
    1. Venture Capital or Angel Investors: Called a Prospectus
    2. Bloggers and Journalists / Marketing People: Media Kit

    BUT, you must include these points
    1. What do you do2. How is it different from competitiona. priceb. qualityc. quantityd. process3. Who are your competitors… this video gives a full run down of the checklist for making a media kit: http://youtu.be/P0EtMHEhKS8

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  • http://twitter.com/RaubiMarie Raubi Marie Perilli

    Ah ha! I’ve been looking for a good resource like this. I’ve been wanting to make a media kit for my blog but had no idea where to start. I’d love to see a sample of a completed kit.

  • http://www.facebook.com/profile.php?id=100005903552919 Bruce eMinistry Tools

    This is a very informative article and I agree that a media kit can be either very important for your business or a waste of time and resources.

    From my experience It needs to be tailored for your industry but also can be made more accessible if presented properly to your market’s leadership.

    You have to keep in mind those who will be receiving this media kit and how they deal with information to make sure it hits its mark instead of going wide.

    Printed material is a must for conservative groups that have yet to embrace technology (don’t laugh, they are out there).

    Downloadable material is on the mark for other industries that are a mix of the more traditional and the up to date (and I love that no trees are harmed this way).

    For the high tech folks you to take the extra step and create an interactive space that not only answers their questions about your company but asks a few about how they can benefit yours (in a fun game based interactive way).

    The bottom line, as always, know your market and how to get the response you want from them using the least resources needed.

    PS: Be prepared to use QRCodes everywhere, your target audience member might have a child that can help them understand how to use them.

    For more of my suggestions for business please check out my blog at eMinistryTools.org

    Or, contact me at bruceeministrytools(at)gmail(dot)com

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