The Facts and Figures on YouTube in 2013 – Infographic

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.

And that is just YouTube!

Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. Videos are embedded in blogs, websites and online stores. eCommerce stores with product video reviews produce better conversion rates. This practice has been adopted by brands such as Zappos with 50,000 video product reviews.

Competitors emerged such as Vimeo, Hulu  and Blip.tv to try and catch the action. Some have survived and others have struggled against the mind and market share of YouTube.

It helps that YouTube has been part of the Google stable since 2006 when it was acquired for $1.65 billion only 18 months after starting.

Entertainment to Education

Online videos have also moved from entertainment to education. Want to learn?…. then fire up a “How To” video. The Khan Academy is a free online resource that educates students on maths and science and other topics with the power of free video in 10 minute consumable chunks.

Its success is measured by the fact it now has over 3,900 videos and has lured one of Google’s most senior people to its team.

YouTube Videos Supercharge Television Ads

Mass media agencies have realised that a one off 30 second television ad does not provide the viral capability or crowd sourced supercharging of a brand message. Online videos are a media that keeps giving through social media network sharing long after it has been viewed on the TV screen.

You only need to see the success of the Old Spice campaign to realise that archiving the television ad after a few views is a poor use of mass media advertising campaign funds.

Design and build content for mass and social media.

The Top YouTube Facts

In a few days (February 14 to be exact). YouTube will be 8 years old and continues to grow and evolve. This is helped by the addition of features such as high definition and technology that allows video to be viewed anywhere on high speed wireless 4G networks on your smart phone.

  • Started on Valentines day, February, 2005
  • First video was titled “Me at the zoo”
  • Full HD released in November, 2009
  • Broke the 2 billion video views a day in May, 2010
  • Trueview ads launched in 2010
  • One million+ partner program members
  • Major redesign in December, 2011
  • Reached 4 billion video views in December, 2012
  • First video to reach 1 billion views (Gangam Style – PSY)
  • It is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined)
  • 800 Million+ monthly unique visitors

The History of YouTubeInfographic Source: ShortyMedia 

How are You Using Online Video?

Do you use it for educating? How about capturing and building your email list by offering free valuable video content? Do you tap into its communication capabilities to sell your products and services and for providing product reviews?

How effective has it been for your online marketing. Look forward to hearing your stories in the comments below

 

 

Want to learn more about how to create compelling content that your audience wants to read and view?

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It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 130,000.

Download and read it now.

 

Image by mauritsonline

Comments

  • http://www.createhullabaloo.com/ Hullabaloo

    What great facts. It is amazing how fast YouTube has grown. I bet google is sooo glad they purchased them.

  • http://www.facebook.com/pambrossman Pam Brossman

    As you know Steve and I have been using video as a marketing tool in our business and teaching others how to use it strategically [especially small business owners] for the last 4 years. It is no longer an option in 2013 to not use video in your marketing arsenal. If you choose to ignore video as a marketing tool in your business your profits will suffer. You have to be where your target market are hanging out and if 4 billion hours of videos are being watched every month they certainly are not hanging out on TV, Radio, Yellow Pages or the local paper. Great stats Jeff thanks for sharing.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the feedback Pam and I know you and Steve are the “Pros” when it comes to using video for business. You walk the talk! :)
      Video for training and marketing will only continue to explode!!

  • http://twitter.com/dejeeshdev Dejeesh dev

    Hey Jeff Bullas , the same Infographic I have seen here also – http://inspiredm.com/youtube-eight-years/

    Anyway its a niche post so far.

  • Jennifer Agrazada-Schreiner

    I feel guilty for not taking advantage of Youtube’s power. However I’ve been reduced to thinking my amateur videos are not good enough compared to the pro videos other people post.

  • David Wood

    YouTube number 2 – I thought that was Baidu and YouTube 3 – I check with Alexa now

  • David Wood

    Ops Baidu is 4th and YouTube is 2nd according to Alexa