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  • Sebastien Ross

    I write for humans, for liking them and please them, but I have this ghost called Googlebot in mi mind every moment when I write !!

  • http://www.facebook.com/scottwayres Scott Ayres

    Great post Jeff. I have always just written the way I want to read a post and never really take Google into mind. Sure it’s important to worry about getting found in search and etc. But ultimately if your content sucks it won’t matter.

  • http://www.socialbakers.com/ Michal Smetana

    What I consider the most important point is especially #5 and #2. Does the blog post/article/copy bring anything new to the readers? This is the questing every copywriter should ask himself – we have to be innovative and original as much as possible. And the #2 is important especially in today’s hectic times when working people don’t have much time and they tend to read just the headlines of the text and decide, whether it’s worth reading or not. But these are all really good tips, thanks Sandra.

  • http://twitter.com/sks_success75 Sherman Smith

    Hey Jeff, this is definitely an important topic for all bloggers. I see a lot of people who write specifically for Google and not to people. This may be great for google to see but as you have explained it’s better to write your blog to people and not to just get a good ranking. The more views and comments you have on your blog the better your blog will rank anyways…

  • http://twitter.com/CaseyFahey Casey Fahey

    More GREAT stuff Jeff, thanks!

  • erover

    Love your ideas, and enjoy your blog often. On tip #5, I think it’s key that they learn more than a new thing or two–almost everything should be new or packaged really well. In the case of this blog, how much of the Google/SEO backstory do we really need? Why bury the good stuff after that? Just a thought. Keep up the interesting posts!

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  • http://jeffbullas.com Jeff Bullas

    The ShuttleRock software allows both cross domain and unique content. The choice is yours!

  • Cat Fyson (Koozai)

    Hi Jeff

    A great post that really sums up why good quality content is so important. #4 is a key point – providing your readers with valuable resources and tools is a must to avoid creating duplicate and dull content.

    Plagspotter looks interesting. I usually use Copyscape myself but I’ll certainly have a go on Plagspotter to see how it compares.

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  • http://www.nishasalim.com/ Nisha Salim

    The thing is, duplicate content that can be identified by plagiarism detection software is not the only bad content that you need to worry about. It’s easy enough to fool the machine by rewriting the entire thing, but even if it escapes detection, it still remains duplicate content.

  • http://www.stephendwalker.com Stephen Walker

    I need to rethink my writing from the ground up. I have spent years trying to produce copy that is both readable and keyword rich. Your explanation suggests I should forget the keywords and refine my copy writing skills.

    • http://jeffbullas.com Jeff Bullas

      The key is not to forget them but don’t do keyword “stuffing”

      • http://www.stephendwalker.com Stephen Walker

        Yes, A fine balance is required between keyword inclusion and content quality. The main point I take from your article is to write for your audience.

  • http://seo-contentwriter.com/ Bikash Prusty

    Hi Jeff,

    It’s a great post. I am completely agreed with you. While a
    writer starts writing something he/she should ask themselves what is he actually
    writing and who are their audience? To produce quality content is not an easy
    task all together. You should have too much depth of knowledge of English and
    also the marketing knowledge. Let me say what I understand about this article.
    Well, when a writer writing content, he should know, he is going to write user
    friendly content, because post-Panda updates content writing has changed
    dramatically. Google has given more propriety for user friendly content. I
    personally love this article. Thanks for sharing.

  • Matt Press

    Nice post. I judge content (both mine and stuff I read) on originality, authenticity, relevance, usefulness and its ability to engage. It’s a cluttered world out there, but if you make an effort, you can get heard.

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  • Lindsay Pevny

    Jeff, what’s your way of finding new, fresh ideas to write about?

    • http://jeffbullas.com Jeff Bullas

      Read a lot! Blogs and books