The Perfect Facebook Post?
Perfection. What is that?
In the world of cars ….is it a Ferrari? If it is art… could it be the Mona Lisa? With the profession of architecture, is it personified in the Sydney Opera House?
Big claims… but you have to admit their all damm good. Memorable even…and maybe even the term excellent could be rolled out and we could even stretch it to “awesome”.
When you see something that is splendid you know it. The visual impact can be visceral , emotional and inspiring.
Whatever the phrase it is always good to strive for perfection. But keep in mind that if you are always “waiting” for your creation to be sublime and faultless then that post will never be published or that book will never be written.
At some stage the finger needs to hit that “publish” button or that “enter” key.
7 Tips for the Perfect Facebook Post
Images on Facebook are the most shared of any media. As humans we do like a good picture. Facebook just makes it easy to acknowledge that with a “like” or if we get really get excited we can even share it with our 500 “best” friends.
Creating a perfect Facebook post for images is maybe not possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.
1. Post copy
Keep it short and sharp and less than 90 characters or make sure that you if you have a URL include it near the top of that text. Oh yes…asking a question about the image is sublime because it increases engagement.
2. Call to action
You need to include a URL in your post copy that drives your audience either deeper into Facebook, your blog or website. Also make that ugly long link more attractive by shortening it with bit.ly
A bit like putting lipstick on a pig.
3. Target your Post
If you are targeting a country, language or audience then make the post relevant and specific for them.
4. Timely promotion
Want to reach a bigger audience?… then run it as a “sponsored story” on Facebook within 24 hours of posting. To ensure it works as an ad unit make sure the image is square.
5. Image Upload
Make it at least 300×300 pixels and use an image that has high impact. This includes close-ups of people (don’t use a company logo) and colors like red and orange are good.
6. Mobile first
Facebook is very often viewed on a mobile (some figures show that as being 70%) so use simple images, short copy and yes/no questions are ideal.
Publishing that image post to Facebook is just the start. Engage with your audience with comments and even questions.
Infographic Source: Salesforce.com blog
What about you?
What has been the best Facebook post you have ever published. Was it an image, a video or something else?
What techniques and tactics have worked for you?
Look forward to hearing your stories in the comments below.
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Image by Shutterstock
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