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  • http://johneengle.com/ John Engle

    Great post Jeff… I relate to your first and second point the best.
    I believe in giving my followers a dose of ‘Over-Deliver’ content as it
    is said in the network marketing world.

    I also spend an
    substantial amount of time tweaking my headline so it is powerful, yet
    attention-grabbing to trigger an emotional reaction that leads them
    deeper into my content. If your headline fails to magnetize prospects,
    the rest of your effort can be considered irrelevant because they won’t
    stay long.

    I also optimize my articles for SEO and make them easy to share.

    Thank You for the post…

    John Engle

    • http://jeffbullas.com Jeff Bullas

      Over delivering is very important.
      One of my mantras regarding content is “give till it hurts”

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Really great tips, Jeff! Clearly, this is great, sticky content. ;)

    I think the most important part is how to convert readers to buyers, yet it needs to be the most tactful. Like you said, people used to make a financial commitment to content, where now they will find it produced by every brand on every channel (though not all brands post to each channel).

    It can be arbitrary in proving value or ROI of content, but tools help in proving the return of investing time in producing relevant industry news, advice or info.

    • http://jeffbullas.com Jeff Bullas

      Thanks for those insights Sarah

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  • http://www.twentylys.com/ TwentyLYS

    Nicely done Jeff! Loved it :)

    • http://jeffbullas.com Jeff Bullas

      Thanks :)

  • http://www.TheWritersSocial.com/ The Writers Social

    Extremely informative article. I have finished your book and I must say it was great. I am currently implementing a lot of the things I have learned. As a small young start up with no advertising budget we look for all the advice we can get. Your book and articles really deliver, it’s like having my own mentor.
    As of now we have a great PR, for such a young website, and our readership and membership are growing daily. Thanks for all the insights and information you share daily.

    • http://jeffbullas.com Jeff Bullas

      That is great to hear. It sounds like you are on track. Look forward to hearing more updates about your success! :)

  • http://www.ubmighty.com Bob Guzeman

    Wonder where “Writing about” would fit on your retention pyramid? An in-depth article or ebook requires much thought and organization. Just a thought – maybe you could bring VAs up to speed quicker by giving them study topics and then have them teach you (visually or in writing).

  • KristiDroppers

    Big fan of yours.

    Only one issue/complaint that you reference in this blog re: “Make it Easy to Share.” Why can’t I share you blog via email? Often I am reading your blog and I want to forward to a colleague and I can’t do that via your share buttons. Why not? I have pushed more colleagues to follow you but it takes more effort then I care to spend copying the web link into a new email getting them to open it, etc. I want to send them a specific message in context to your content (they work for me) and I don’t want to do it via social media, but instead via our business communication vehicle.

    Interested to hear your response.

    • http://jeffbullas.com Jeff Bullas

      Thanks Kristi for that heads up on the email sharing I will look at getting that done. Jeff :)

  • mabredl

    I like this article. Nothing is really new, but it is perfect written. We have to say the truth about content marketing over and over again. And each time what we say is getting better and better. So lets go on!

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  • http://jeffbullas.com Jeff Bullas

    Yes, it is all becoming “media”. Social is being woven into a;; aspects of media

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  • Sarah Bauer

    Great point, Ann! Can’t forget about mobile content consumers. Structuring any piece of content with Jeff’s point about short paragraphs, short sentences and bullet points in mind definitely makes a difference.

    Sarah Bauer
    Navigator Multimedia

  • Tim Blankenship

    Good reminder of how to do content marketing the right way. Easy to get lazy and skip steps…

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  • http://www.hisocial.com/ Hisocial

    Great article Jeff! Having in mind the importance of content marketing, these article is an excellent resource for all of those wondering how to improve their marketing strategy.

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  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Jeff. I totally agree with #9. Content marketers always need to keep in mind the 80/20 rule! I’m using Buffer to plan out our calendar in advance, which saves me a ton of time. I know that you’re using Socialoomph for your Tweets. Are you using any other scheduling tools?

    • http://jeffbullas.com Jeff Bullas

      SocialOomph is the one I use! :)

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  • Steve Jack

    Clear Crystal Explanation about Content Marketing. I love it :)

  • http://www.incion.com/ web design company los angeles

    One of the biggest challenges surrounding content marketing for most
    brand owners is understanding that content is not just “stuff”, and that
    if you want to really engage your target audience, your focus has to be
    on quality.

    • http://jeffbullas.com Jeff Bullas

      You “get it” !!

  • shubhangi srivastava

    Great article Jeff!,

    i am going to start content marketing and this is very helpful for me

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  • Jason Lancaster

    I also think it is important to incorporate a “to be continued” type of attitude. Provide your users with valuable content that they need now and can use instantly. But also, let them know “Hey, there is more to come”. This keeps them coming back for more.

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  • http://www.mynotetakingnerd.com/blog Lewis LaLanne – NoteTakingNerd

    I know I need to be more conscious of number 4.

    Sometimes I dare people to find the nuggets instead of just making them un-missable.

    I also write some long ass pieces. One thing I think I’ll do is start making a bulleted list of the “major takeaways” from my piece at the end of my piece and have a prominent link to it at the very beginning of the post for the people who get freaked out by seeing a mile of scrollable page when they look to the left side of their screen and just want the fast pass to the “good stuff”.

    Thank you Jeff for encouraging me to think about this. Your nudge is greatly appreciated. :)

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  • Ellen Butler

    Re: point 4:

    This is what I really don’t get about Apple’s decision to make visual changes to their utility apps in the iOS 7 update. A calendar that I loved because it was intuitive is now ruined, in more ways than one, but especially because it’s all one frickin’ color and my eyes run all over the page looking for something to grab onto. I spend at least twice as long trying to input information in my calendar as I did before, and all because it’s no longer visually structured.

    I edit a lot of other people’s writing for online use, and each time I end up editing paragraphs for length, separation and adding subtitles. Makes all the difference.

    Helpful article, great points, as usual! Thanks.

  • disqus_W4KjfaOksA

    Great post, Jeff. Content marketing is my strategy. I try to write a blog once a week. I’d like to write more, but as a sole trader that’s all I can find time for. An area I could improve is re-purposing content. I do include blog summaries in my newsletters, but, as yet, I haven’t converted them into infographics or slide shares. I’ll get there one day.

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