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  • http://chitchatbiz.com/ Marius Fulgu

    very detailed article @David. Still trying to outreach with http://chitchatbiz.com

    • David Horn

      Thank you Marius! Good luck with your site – looks good.

      • http://chitchatbiz.com/ Marius Fulgu

        Btw, do you use a certain email template for contacting people to help you? I believe that would be interesting to see an example

        • David Horn

          No, I don’t. I don’t think ‘templating’ is the way to go. I know that it’s harder to scale if you write each email individually, but I think it works better. Templated emails are an easy spot and easy to dismiss. I think you need to show that you’re genuinely interested in what they do, and how you can help their readers – and I think it’s harder to do that with a template. In the article, there is a screenshot of an email I sent to an author – and I mention that some parts of the email are always going to be the same, but much of it is written new each time.

  • http://kimanziconstable.com/ kimanzi constable

    This did work well for you but my personal opinion is that trying to reach out to “A List bloggers’ is a waste of time. They’re bombarded with so many of these emails and message from people trying to get their attention. I like what Chase Reeves says about connecting with the Third Tier, if Jeff will allow me to share the link (the post isn’t mine): http://fizzle.co/sparkline/third-tier-theory-networking

    • David Horn

      I absolutely agree: the third tier (or second, or whatever) is a great place to be. Many of the people I reached out to were definitely third tier and I got a lot out of it. However, I don’t agree that reaching out to the a-lister’s is a complete waste of time. I think you just need to reach out more thoughtfully; you recognise that they’re bombarded with requests – so don’t request anything until you feel like your relationship is at that point where you can. Build up to it, respect their privacy and the fact that they have many people asking the same thing. It doesn’t take much effort and could be hugely rewarding.

      • http://kimanziconstable.com/ kimanzi constable

        I appreciate your response David and do agree that if you are going to reach out, make sure you’re adding value.

    • http://www.keepthetailwagging.com/welcome Kimberly Morris Gauthier

      What you shared about bloggers being bombarded is so very true. My blog is my business and along with it, I have a full time job – so I have 2 jobs and it’s so easy to get overwhelmed.

      What I find is that sometimes people who are trying to connect with me get lost in a sea of spam emails as I go through and press delete just to clean up my email (a habit I’m trying to curb).

      When someone takes the time to genuinely connect with me, making the email personal and having a back and forth as mentioned in this article, it makes hell of a difference.

      • http://kimanziconstable.com/ kimanzi constable

        It really does make the difference. I get about 150 emails a day, I can’t imagine how many someone like Seth Godin or Chris Brogan or Jeff would get!

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  • vivienne neale

    Checking grammar/typos is a must – so many get through – almost impossible to monitor however hard you try, no matter who checks too. I suffer, I admit and there are a couple here too. That puts many off when you pitch but not everyone. Thanks for the share it is certainly interesting reading; sometimes Twitter works very well too I think:)

  • http://www.iainswanstononline.com/ Iain Swanston

    From a sales perspective this is also a great article for prospecting new business. If it works on bloggers why wouldn’t it work on prospects?

    • David Horn

      Yes Iain, why not? Cold emails can be effective if done well – and respectfully. You should check out Iris Shoor’s article that I link to above on how she got meetings with major players through cold emails. Well worth a read.

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  • Krystian Szastok

    I’d recommend ‘warming them up’ next time before emailing asking for a favour :)

    • David Horn

      Yeah … definitely. That’s down as one of my mistakes, for sure … like with everything in life, I wish I’d been more prepared … I was getting an itchy finger wanting to pull the trigger on it. If I’d given myself another week, I’d definitely have warmed them up first! :)

  • Dominic Canterbury

    Great article, David. I’m going to make it required reading for anyone doing blogger outreach here.

    • David Horn

      Thanks Dominic – glad you found it useful!

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  • http://blog.forthmetrics.com/ Hugh Anderson

    Great post, David and thanks for email address technique which I hadn’t come across before. I would echo other comments about initiating some relationship building in advance to prevent the pitch from being totally cold. Plus, I’d agree that email is not always the best medium as I think everyone gets inbox overload, so unless the subject line looks really compelling, it’s going to get deleted. I find that Twitter can be a useful way to initiate contact.

    • David Horn

      The email technique is great – but not something I can claim credit for! Check out Iris Shoor’s article linked above; it’s worth the read. I haven’t really tried reaching out on Twitter … I think I struggle to communicate value in 140 characters. You need to explain why they should share this with their followers and if you’re completely unknown to them, I think that email is probably a better way to start.

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