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  • http://kimanziconstable.com/ kimanzi constable

    What she did was truly eye-opening. Even us little guys can build our presence, serve an audience and make a couple of bucks through social media, it’s truly incredible.

    • http://jeffbullas.com Jeff Bullas

      Thanks Kimanzi for your comment. But is indeed significant. There are a lot of marketers, brands and businesses that have taken notice. Expect to see this happen a lot more often!

  • http://codecondo.com/ Alex

    I actually had no idea Beyonce did that, I know the reason is the fact that I don’t care about her, but that was interesting to learn about and I’m glad she actually took that one step further. It shows how deep her connection with the fans is.

    I like her music, that’s about it.

    Thanks, Jeff.

  • David A Haines

    This was a great informative article. The examples you give between Lady Gaga and Beyonce was really powerful Jeff. I’ve been working to increase my presence across multiple platforms, but it’s pretty time consuming. I need to find some automated ways, but I’ve always felt those were impersonal. Any suggestions?

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comments David. The reality is that if you are going to scale your social media efforts you do need to add some automation. I certainly do doe Twitter in my content posting. Social media is also a tool.

  • MarcFarron


  • http://ReturnOnNow.com/ Tommy Landry

    It’s about time the music industry starts to move on and realize that the labels are a big cash suck in the whole distribution process. As a musician myself, I’ve been watching this evolve all the way back before the Napster deal with Lars Ulrich and his campaign to discredit them.

    Radiohead actually was the first to stake out on their own like this several years ago, offering free downloads of “In Rainbows” for an optional donation. They made good money, with very little overhead (digital file downloads vs. printing/distributing CDs), and a large share of their fans got a free album. Others donated far more than a typical CD cost. It was very cool to watch.

  • http://jeffbullas.com Jeff Bullas

    Thanks Tema for dropping by and leaving a comment. The point I made at the end of the article was that you don’t have to be a Beyonce to make it work. Yes you will not have her distribution power but you need to start building your own digital and social network distribution to leverage your communication online.

    • temafrank

      OK. That is certainly true.

    • Jesse Kaellis

      Three hundred bucks off? Gee…!

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  • http://thetopfivepercent.com/ Stephen W. Anderson

    Looks like I am in the right place at the right time, just now starting my social platform construction and those numbers sound terrifically impressive to me.

  • Andy Hughes

    Viva the social media revolution :-)

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  • Jesse Kaellis

    I share your sentiments.

  • http://www.moresharesforyou.com MoreShares ForYou

    Don’t forget WhatsAPP. They will be adding voice, like Viberr. So now social media will be more about communication. And a direct competitor with other communication media.

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  • http://www.ferreemoney.com/ Neil Ferree

    There are lots of valid points in this piece Jeff. IMO, none more than this snippet;
    So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

  • Peter Jones

    Love to hear how you think SM is affecting recruiting, and what both employers and applicants need to do as a result.

    Also whether applicants need to act more like small businesses, and become more like suppliers given the fluidity of employment in this day and age.

  • Azzizi

    Good post. thanks jeff

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  • http://www.contentchampion.com/ Loz James

    Great piece Jeff

    That is very marked – social trouncing traditional media by half a million sales.

    This could indeed be a tipping point now others can see what’s really possible.



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