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  • http://kimanziconstable.com/ kimanzi constable

    These are interesting facts Jeff. 135 billion dollars? That’s crazy!

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  • http://theonlinewritingbusiness.com Emelia

    Hi Jeff,

    Thanks for this encouraging read. I’m an independent content creator and sometimes not knowing where the industry is going can be intimidating. I think today’s internet users make marketers to be on spins and needles. They like their content fresh from the oven bake and they want it fast. And 65% of my audience are visual learners? Interesting!

  • Networking & events

    B2B companies that blog generate 67% more leads: That’s amazing!

  • http://keydifference.co.uk/ Sarah D. William

    Cool, Mind-Blowing Facts! Thanks for Sharing :)

  • Joy

    Thanks for this informative article. Just finished reading a blog http://inbound.weareneesh.com/neeshblog and i found both helpful in my inbound marketing study.

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  • http://www.linkedin.com/in/joshlight/ Josh Light

    “allowing writers we didn’t know existed to become visible and reveal their genius”. Completely agree. Great post.

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  • http://www.solo-e.com/blog Terri Z

    Fascinating facts – “78% of CMOs think custom content is the future of marketing.” Wow!

  • http://jeffbullas.com Jeff Bullas

    Create the best content you can and build the biggest distribution network (social and email) that time, passion and resources allow and persist!

    • Herb Silverman

      The cornucopia of ideas; I appreciate your input!

      • Jon

        Jeff is right about creating good content. However, start small would be my advice. If you are struggling to work out what to write about then ask your potential customers what their issues are, if you don’t know any just google customer xxxx top issues and then write about those and how. People want advice and help, you can be that person but only if you listen to what they say and answer their issue or pain.

        Also it is important to have clear objectives.
        What are you actually trying to achieve – sales / thought leadership / other? make it measurable.

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  • http://www.ramkrshukla.com Ram Kr Shukla

    Medium size companies are eagerly looking for the consultants who can, at initial stage helps in optimizing the budgets. No doubt online marketing mix channels yields ROI but for most of the B2C companies there exists the struggle to lower down the CPAs.

  • Jon

    These are very compelling facts. I noticed that they are all about what organisations are doing not what customers want. It is best to talk to your target market in the media or vehicle that they want not the one that is seen as the next big thing. All segments are different and so a good mix and strategy is key. For example you don’t get 67% more leads by having a blog.

    Understanding and addressing your audience in a personalised way and actually listening to them helps create those companies. Plus of course a kick ass product/service/solution.

    Just my thoughts

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