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5 Fabulous Facebook Marketing Infographics

It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user.5 Killer Facebook Marketing Infographics

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Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in the analog world of Print, TV and Radio) to commit marketing dollars to something their daughter uses to post Saturday night party photos on!

Many CEO’s do not know the difference between a “Brand” Facebook “page” and a personal Facebook profile!

The penetration of the digital social web world into our lives is not a fad that is going away, it is here and it must be embraced.

Bricks and mortar retailers are bringing down the shutters while online shops are feasting on their carcasses and going global with the viral marketing power of Facebook, Twitter and YouTube.

Some Revelations

  • 93% of Facebook users share shopping suggestions
  • Brands are only responding to 50%  of brand page posts
  • 80% of users who received a response to their post made a purchase as a result of the interaction
  • 47% of companies have generated leads from Facebook
  • 41% of companies have closed deals from Facebook
  • Average cost of  obtaining a fan is $1.07
  • Almost two-thirds of businesses surveyed use Facebook as their main marketing tool
  • 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did
  • The cost per click using Facebook advertising for e-commerce is 31 cents

1. Anatomy of a Killer Facebook Ad Campaign

Killer Facebook Marketing Ad campaigns

Source: AES Connect

2. Social Media Makes the Sale

Social Media makes the sale

Source: AllFacebook

3. Digital Marketing Report

Digital Marketing Report

Source: Webmarketing 123

4. The Cost of Marketing on Facebook

Find your Fans the Cost of Marketing on Facebook

Source: Flowtown

5. The Importance of a Fan Base

The importance of a Fan Base

Source: KISSmetrics

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