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5 Powerful Steps to Building a 6-Figure Blog

Long ago, when the marketing agency I was consulting with first began building websites for clients, blogging was still in its infancy (we’re talking zygote stage), and few people were using the Web in the way we do today.

5 Powerful Steps to Building a 6-Figure Blog

Weblogs were definitely in my peripheral vision, and I am proud to have been one of Twitter and Blogger co-founder Evan Williams’ first groupies.

But “following” Evan was a fascination, not a concerted effort to improve my marketing savvy, and it took me a while to fully wrap my brain around the genius of what he was doing.

Talk about being a day late and a dollar short.

But I have learned a few lessons since then and have made a very good living helping others to jump onto the Internet bandwagon, build a profitable business, and have fun doing it.

This post explores a handful of those same strategies. But this isn’t going to be your run-of-the-mill, systematic approach to generating traffic, converting leads into sales, and creating a lasting presence online.

Because while those systems are an invaluable part of your online success, one thing has become very clear to me over the years: If you’re going to be profitable online, you have to do it from the inside, out.

Building a 6-Figure Blog: An Inside Job

If it sounds like I’m going to suggest that you and your team (if you have one) sit in a circle, sing “Kumbaya,” and wait for Spirit to make your SEO decisions for you, you’re off the hook.

What I am suggesting is that you become hyper aware of what it is that you and your customer are looking to accomplish online.

Because once you get clear on that distinction and are able to satisfy your needs and those of your customer, success naturally follows.

So what are the 5 Steps to 6-Figure Online Success?

Step 1: Ask Yourself, Who Am I?

This first step starts where all business endeavors should: with a question. Who are you? What best describes you and your style? Are you the social, chatty type that is attracted to bloggers who teach with stories (hi!), or are you a numbers and systems person who loves stats, charts, and infographics?

There is no wrong answer here. In fact, the only way you can get it wrong online is to not be yourself. That’s why it’s crucial that you pinpoint and own your unique style.

Step 2: Identify Your Ideal Client

Step two goes hand in hand with the first. Because once you know who you are online, it’s very easy to focus on the types of people you want to attract.

Here’s a tip: If you’d like to be fabulously successful online, you want to get really, really clear about who your ideal client is.

And here’s the fun part: You get to make this stuff up. You get to decide who that person is.

If you see your ideal client as a middle-aged female who earns $200,000 annually and knows when the next Jimmy Choo trunk sale is going to happen (and has instructed Siri on her iPhone to remind her days in advance), write that down.

If you’re feeling a male target demo, 18 to 24, who lives in his parents’ basement and considers beer pong and “Guy Code” the epitome of entertainment, write that down.

And have fun with it. Remember, the clearer you can get here, on paper, the more you’ll speak to your ideal customer through your blog, and the easier it will be to attract them to your site.

Step 3: Define Your Primary Call to Action

What is it you want people to do when they come to your site? Leave their name and email so that you can begin building a relationship and lead them through a sales process? Comment on a post so you can develop a dialogue? Like or +1 your post so that you can gain audience share and climb to the top of Google?

Ideally, you probably will want them to do all of the above, but in order to communicate a clear and concise message, you need to identify a primary call to action, and then structure the function of your site from there.

Step 4: Take Charge

Once you’ve defined your primary call to action, you want to make it clear and easy for your customer to do what you want.

Don’t assume that they know you’re looking for comments just because there’s a comment section on your blog.

Ask them to comment. Better yet — tell them to do so. “Do you like what you’ve read here? Leave a comment below” works like gangbusters.

Do you want them to leave a name and email to build your list? Place an opt-in box at the top right of your page where it can be seen, tell your visitors exactly what you want them to do, and where.

Step 5: Give Your Future Income a Purpose

Okay, this last step is, admittedly, a little on the woo-woo side.

But does it work?

You bet. So much so that my husband and I recently re-tooled our entire online presence around what it takes to make money from the inside, out.

Too many people jump online with little to no idea how they’re going to stand out, and an even vaguer idea of what that success means for them.

Don’t make that mistake. Give your money a purpose. Write out what you need to earn every month in order to meet your bills, then add in an amount on top of that that will go right into your rainy day fund.

Once your expenses are covered, figure out what you need to earn this month in order to save up for your vacation or Christmas, buy a new computer, or get that training you’ve had your eye on.

Whatever the amount is, write it down, keep it where you can see it, every day, and watch what happens.

Putting It All Together

I heard someone say recently that success in business is only five percent marketing. The other 95 percent is all about what you do on the inside.

If you’re ready for your blog to start pulling in six figures (or more), put these five steps to work and watch how things begin to come together for you when you do. The results can be nothing short of amazing when you make your success an inside job.

About the Author

For nearly twenty years, Pamela Schott has developed leading-edge marketing strategies for clients of all sizes. She is a contributing author to Speaking Your Truth, an Amazon.com bestseller for women entrepreneurs. Together with her husband, Pamela runs a small business success blog

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  • Well done Pamela.  So is it safe to assume you made six figures with your blog last year?

  • Thanks for the article/advice Pamela.

    • Pamela Schott

      You’re welcome, William.

      @Steve Hughes: Our blog was just launched in the fall of 2011, but yes, we are on track to make six figures in 2012 with it. Client blogs that we were instrumental in developing in 2011 also hit mid-six figures within a 12-month cycle, all by following this formula, so it’s a sound strategy. Thanks for the comment!

  • Thanks for the article Pamela. I whiteboarded this out and now have a new action item to follow through with. Greatly appreciated.

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    I like to read it
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  • Anonymous

    Pamela, what landing page software would you recommend for most blogs?  I am trying to make my blog a profitable business but it’s definitely no where near six figures.  I am trying to find the best ways to generate traffic to my blog.  I know you prefer blogs to be an “inside job”.

  • Landing

    I just had a meeting with my SEO professional who doesn’t believe in blogging, kinda funny that I then read this! Really loved the article. Found it useful and doable! Thinking I just may have to work on blogging 🙂 Thank you!!

  • Great,
    Great Blog very helpful and provides guidance. I certainly agree that success is a small percentage and its defiantly what you do, who you are and what’s inside makes the business succeed. 

    great read thank you

    NDE Admin next-day-electrical.co.uk

  • Great,
    Great Blog very helpful and provides guidance. I certainly agree that success is a small percentage and its defiantly what you do, who you are and what’s inside makes the business succeed. 

    great read thank you

    NDE Admin next-day-electrical.co.uk

  • Pamela – these steps make a great outline/guide/checklist when preparing to write a meaningful blog article.

    WE are in the planning stages of building our own original articles on AgooBiz with various guest posters & some resident authors. For starters, WE will have 3 categories [Social Media, Social Commerce, and Business Development]. Once I’m comfortable with our initial blogs’ direction, audience make-up, and readership numbers, more categories will follow.

    Our blog endeavors will be trial & error at first. But with time and experience we’ll refine our strategies. WE will be using your 5 steps [in addition to the tips WE found in the posted articles listed in the “more reading” section above] before approving any new compositions/publications. Rather than making 6 figures from our blogs [which would never hurt], WE are focused more on providing valuable business development information to small businesses. Your blogging tips can be used to reach more goals than your catchy title suggests. Researching what works and what doesn’t will hopefully help us reach those goals.

    Thanks for these valuable tips.

    Steve Kavetsky
      AgooBiz.com // The Social Commerce Network
      “WE work greater than me”

    • Thanks for dropping in and contributing to the conversation.

  • Satyendra

    cool ! very interesting post. it can really help me to create best blog for appdictions.com – Best Free iPhone Apps

  • thanx for the post….

  • Be helpful. It’s the only way people will be attracted or come back to your blog.

  • I have done all of this, yet I still have no idea how to monetize my blog. It’s so confusing to me, that I almost don’t care anymore, however… A little bit of me DOES! lol!

  • carrie

    Incredible points shared through this post. I am really thankful to you for this share. Crisis management plan

  • Great article …Thanks for your lovely post, the contents are quiet
    interesting. I will be waiting for your next post.

  • It has helped a lot! Great pointers! Will be using these…

  • Nice post ……

  • I think that the primary call to action is critical. It seems that I am still trying to narrow this down myself.

    Thanks for a great post.



  • alexkhlopenko

    Pamela, thanks for the article. Found it extremely motivating and now feeling so pumped to start building.

  • Andyology

    Very helpful and instructive , will surely put in practice , Thank you

  • Thank you for this excellent blog post. For me, the most difficult part is to imagine a real life person, who would be interested in my website. The website is specialized in Mayan ruins in Mexico. In addition, I published a short travel guide to the Maya sites that can be purchased on the same website and through Amazon. Obviously my taget audience consists of people interested in Mayan pyramids and might be willing to travel. But who are they? Spring break students, 20 years old, 0 income, or cruise ship travelers, 60 years old with an income 50k+ ? I found, that this is not that easy to find out…