Free traffic. It is the digital marketer’s nirvana. Get eyeballs for zero cost and then turn that into sales and revenue. The big question: Do these new AI content marketing tools provide the answer?
Why it matters
At the beginning of the web revolution if you wanted traffic for free then you needed to master the search engine game. Create great content and get ranked on the first page of Google.
Then there was a new game in town.
Social media.
Social media offered another option. They gave that attention away for free (for a while) until they realized that they could change the game… from free attention to “pay to play”.
Since then it has been a dance of creating content that gets attention while making sure you keep Google and social media happy.
And that is hard work. Or is it?
Google was the only game in the digital town until social media showed up.
Social media offered the keys to the promised land. Build followers and get a shit load of attention and traffic for free. But that time is over.
We now need to spend to send.
Our content.
To the masses.
So…
That paradise looked like it would continue for eternity.
Until it didn’t.
The other reality is that creating content at scale and distributing it to the world is tough. It takes time, money, and resources.
We now have a new revolution and it is a firestorm.
And here is some perspective.
Facebook took over 5 years to reach 100 million users. TikTok took 18 months and Chat GPT took only 8 weeks.
Going deeper
Now we have the new kid on the block.
ChatGPT.
This is a generational game changer.
First, we had Google.
Then we had Social media.
Now we have “Generative AI”
The innovative Generative AI platform, ChatGPT, provides an easy solution for creating high-quality content that can be quickly optimized for search engines. With its cutting-edge tools, ChatGPT enables users to effortlessly generate optimized content in a snap.
The new top 10 AI content marketing tools
Here is the top 10 AI content marketing tools that can help businesses improve their search engine rankings and optimize their content for better visibility online.
These tools use artificial intelligence and machine learning algorithms to analyze and optimize content for relevant keywords, readability, and other SEO factors.
Surfer SEO
An AI-driven content optimization tool that uses data-driven insights to analyze content and provide recommendations for optimizing SEO factors such as keyword usage, content length, and heading structure.
SEMRush
A comprehensive SEO toolkit that offers AI-powered content optimization features, such as topic research, content templates, and SEO writing assistance, to help optimize content for search engines.
Yoast SEO
A popular WordPress plugin that offers AI-powered content optimization features, including keyword analysis, readability checks, and content suggestions to help improve on-page SEO.
Clearscope
A content optimization platform that uses AI to analyze content and provide insights on keyword usage, content relevance, and competitor analysis, to help businesses optimize their content for SEO.
MarketMuse
An AI-driven content optimization platform that offers content analysis, topic modeling, and content recommendations to help businesses create optimized content that ranks well in search engines.
Frase
A content optimization tool that uses AI to analyze content and provide insights on keyword usage, content gaps, and competitor analysis, to help businesses create high-performing content for SEO.
Textmetrics
A content optimization platform that uses AI to analyze and optimize content for SEO, including keyword analysis, content structure, and readability, to help businesses create content that is search engine-friendly.
WordLift
An AI-powered content optimization tool that uses natural language processing (NLP) to analyze content and provide recommendations for improving SEO, including entity recognition, structured data markup, and content enrichment.
CognitiveSEO
A comprehensive SEO tool that offers content optimization features, including keyword analysis, content performance tracking, and content ideas generation, to help businesses optimize their content for search engines.
ContentKing
An SEO auditing tool that offers content optimization features, including content analysis, keyword tracking, and content suggestions, to help businesses optimize their content for SEO.
The future of content marketing is happening now
In the beginning, content marketing was primarily driven by the realization that generating high-quality content can aid in the discovery of businesses on Google search.
By providing valuable and informative content, businesses were able to build trust with potential customers, leading to increased sales. This approach was commonly referred to as “inbound marketing.”
When it started it was the wild west and raw. There were hardly any tools apart from a blog and some rough and ready SEO tools.
Today we have content publishing platforms, AI-enabled SEO optimization tools that help create content that is designed to be found in search (SurferSEO), and sophisticated SEO tools like SEMRush that are also assisted by Artificial Intelligence technology.
You can now use all these tools to create SEO-optimized content that will help you rank high on Google and get the free traffic we all want.
Over to you.