On Facebook having a vast multitude of fans is great but without engagement it is just a sterile content farm. This is what we would have called in the past Web 1.0 where it is all a one way conversation.
The social web with its intuitive, easy to use technology with high speed wireless broadband available anywhere, anytime has created a vibrant living web where conversations, interactions and engagement happen on many levels in rich multimedia, from video chat to text messages and online chat.
Any marketing starts with some form of engagement and motivating an interaction whether it is a comment about an article in a newspaper to a friend, a note made in a diary or the opening of a direct mail advertisement.
On Facebook engagement takes several forms.
The Ultimate Guide to Social Media Marketing for Business
So What is Engagement on Facebook?
Engagement is any interaction which happens on the Facebook page and includes
It is interesting to note that the most popular does not get ranked in this list as the most engaging Facebook page with the highest level of interactions but it certainly helps.
What Drives High Engagement?
“As a gene therapy researcher, physician, and son of a pastor, I’ve been around emotional suffering and physical death for much of my life. I wanted to create a page that encouraged and inspired people with Jesus’ words because of this family and career background. We have people asking daily for prayers regarding breast cancer, divorce, and to find jobs. The page is fulfilling its purpose.”
It appears that the more emotive the topic the greater the engagement and it doesn’t get much more emotive than religion, suffering and death. In this top 10 list (sourced from AllFacebook.com) you have religion, music, football, public figures and a comedian!
The Top 10 Most Engaged Facebook Pages
1. Jesus Daily
2. Justin Bieber
3. Mario Teguh
4. The Bible
5. Terima Kasih Ibu
6. Lady Gaga
7. Manchester United
Fans: 17,361, 660
9. Real Madrid
So you don’t have to be the most liked Facebook page to drive high engagement but emotive topics will certainly be the major catalyst for creating interaction.
How could you increase your engagement?
- 5 Ways To Improve Your Facebook Page Engagement with Fans
- Is This the Holy Grail of Facebook Marketing?
- How To Take Your Company Facebook Page From Zero To 40,000 Fans
- 50 Fascinating Facebook facts and Figures
- The 10 Best Facebook Marketing Campaigns
- How To Advertise On Facebook In Ten Minutes For Less Than $10 A Day In 10 Simple Steps
- How to Create a 5 Step Facebook Marketing Strategy for Your Blog
Image by Victor de la Fuente