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  • http://wordpress.com/ Mr WordPress

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

  • http://www.mywayinteractive.com Matt Lourie

    This is a good summary of positive steps a business can take to start standing out. I agree with you that it can be daunting to get started, but that first step is the important one.

    One thing I would add on point #7 is to ask sites to reciprocate and create links back to your site. Some sites will and some won’t, but it’s easy to ask and it will improve your website SEO significantly.

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  • http://www.3daysinlondon.info Cindy Eve

    Hi Jeff,
    first time I am reading your very first blog post. I like #3 especially and will action that today. done #8 & #9 : @notjustagranny & @3days_in_london & 3 others :) . Like the idea of #10! not sure yet how to set it up, but i am a work in progress, I am determined to figure it all out :)
    Thanks for the post
    Regards
    Cindy @notjustagranny

  • Johan

    Jeff, I’m the marketing guy at a telecoms company in the UK. The first thing I did when I started was to measure the CPA of the leadgen methods, they were along the following lines: exhibitions:£1500, telemarketing:£900, PPC:£150,web/organic:£30. They need a website, fast! Nobody likes cold callers anymore, especially aggressive telecoms types.

  • http://twitter.com/Almost60Really Paula Lee Bright

     Glad you posted this one, Jeff. I’d been falling behind, and got a little lax.

    OK! OK! A lot lax! 

    Shut up already, willya? ;)  

    Okay. I am the freakin’ queen of lax! And I’m not even in L.A.!

    (LOVE teaching struggling readers, but hate promoting!)

    ( http://yourchildwillread.com ) Sorry to add a link, but my gravatar is for my obnoxiously political, liberal, chatty self, not my “I am a reading teacher / tutor online self.”) I won’t do it again! That’s a promise. Figured it didn’t make sense otherwise. :D

  • Martin Oxby

    Hi Jeff – I don’t know which blogging software you use, but your posts don’t appear to have valid tags meaning you could be losing visitors who are searching for your kind of article.

    You’re right of course, cold calling is the most hated form of marketing and the focus over the last few years has been developing a role in a community, providing value and developing relationships. Cold Calling does not do that as it just exists for ROI, a financial metric.

    While ROI is important, true business relationships will yield a much better ROI and you’ll enjoy the ride as well.

    Martin Oxby
    http://www.moxby.org.uk/

  • Clivehill

    So true you will all make mistakes along the way but lots of nice people will put you right. Repro Arts have foun that this is the best way to show graphics & 3D printing. We are sill learning & love comment on our web site or posts.

  • http://twitter.com/commtracker CommunicationTracker

    Great tips about inbound marketing, Jeff.

  • http://twitter.com/commtracker CommunicationTracker

    Great tips about inbound marketing, Jeff.

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