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  • Pingback: 10 Essential Elements Of Inbound Marketing « Jeffbullas’s Blog « Brian Currin

  • http://www.currin.co.za Brian Currin

    Thank you, Jeff, for these wonderful insights … such useful information here, as always …

    from sunny Cape Town

  • http://rogerewingblog.com Roger Ewing

    Really well written piece. Spot on observations. I have a company with 30 blog sites. Why? Because I speak to at least 30 different communities. It is a real task posting new content each week on all these sites. But, the response and the sense of community participation is huge.
    Thanks for sharing.

  • http://www.online-strategist.net Oscar Del Santo

    Great insights indeed! Let’s stop cold calling together!!!

  • Julie

    You have one of the best blogs out there Jeff. Thanks for all the great information. I always look forward to your posts.

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  • http://thenewgoldenrules.wordpress.com/ Gordon MacIntyre-Kemp

    Excellent post -will be tweeting this blog regularly as your message is almost identical to mine :-)

    Gordon MacIntyre-Kemp
    Intelligise – Be Brilliant

  • http://www.social2b.com Alex Romanovich

    Great post Jeff. can relate to a lot of information here. Happy New Year!

  • http://www.greenvilleinn.com Greenville Inn

    Being “boomers”, we are very appreciative of any articles such as yours which guide us in the right direction. Thank you!

  • http://www.cirkleblog.com Paul

    Superb post, Jeff. Trying to communicate all this to clients is challenging, so have it all listed out is fantastic. Every single one of our clients needs to read this post…today!

  • http://www.makeyourownwebsitesfree.com/ Danby

    Most of the comments and inputs are smart on the topic however i do have some problems with the unhealthy questions. i understand there’s dumb query only dumb answers but i would like to work out additional informed input. i will bookmark this web site merely because i’m a lover of this subject material and can tell you people are simply as ardent as i am. thanks.

  • http://www.makeyourownwebsitesfree.com/ Sparke

    On the whole I will not post on sites, but I would love to say that this post really forced me to try to to so! really nice post, you ought to produce a manuscript on the topic.

  • http://www.inbound-marketing-automation.ca Eric Goldman

    A great post with some good insights – Thanks Jeff. Your post is comprehensive about what to do, but imho it’s a little light on the subject of metrics and measurement. Understandably, as this is an area which traditionally doesn’t get much coverage. I think the reason for this is people believe it’s either impossible to calculate Return on Marketing Investment, or ROMI, for campaigns. Certainly this is what our clients told us in large numbers. We decided to answer the critics by writing three posts on the subject which all deal with how to calculate ROMI:
    1) How to calculate the ROMI of your website as a whole: http://bit.ly/6bFSvs
    2) A list of the 10 best free ROI calculators on the web: http://bit.ly/7fwBkF
    3) How to build your own ROI calculator (perhaps for your social media campaign): http://bit.ly/6IGZQh

  • http://www.childfriendly.com.au Michelle Barraclough

    Thanks Jeff. To stop cold calling would be a dream come true!

    I know our retail play products help keep customers in stores longer so they are more likely to spend, I just need our retail prospects to understand that too and these are some good strategies to get them thinking the right way.

    I especially like the headline ideas!

  • http://www.getbrandwise.com Dale Berkebile

    You really put a lot of good tips in this article. We use inbound marketing and help out clients use it as well. It is just amazing at how this has changed the way to push marketing to our clients. First we want them to start on an inbound program and if they do what you say in these tips, they will start having great success and we can add direct mail or trade shows or whatever to build a really solid integrated program.

    Times are really changing though and the inbound approach really brings a lot of bang for your buck, as long as you are actively blogging and promoting things on the social media and lastly converting your visitors to leads for the sales team.

    Thanks for sharing these tips. I’ll be sure to pass them on.

  • http://www.fusionbrand.com brandconsultantasia

    Great post but I recommend firms develop extensive retention programs to ensure retention of customers and also to identify those customers that are unprofitable so that you can pass them onto the competition!

    • http://www.thegit.com.au Gordon Whitehead

      I’m with you on Inbound Marketing Jeff.

      Inbound marketing is still relatively new to Australian shores, but its starting to get noticed.

      However, many senior executives are ignorant and believing the digital world is a niche channel. What do people think?


      • http://jeffbullas.com jeffbullas

        Hi Gordon. Yes it is relatively new to Australia. I have just written an EBook on the topic which will be out this week. It is an education process but you will see a lot more happening in the next 1 -2 years. Jeff

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  • Hafner Creative Communications

    Great post, Jeff. Very thorough.

  • http://inboundmarketingpr.com/ RM – InBoundMarketingPR

    Excellent article, nice way to break everything down… We definitely believe outbound is gone and down with.. Inbound is the name of the game.. This is our believe – Inbound Marketing, Public Relations and Social Media http://bit.ly/1f4zOf

    Thanks for the share!


  • http://krells-matthias.de Matthias Krells

    Schönes Blog!Vielleicht können wir ja mal was zusammen machen? vg aus Berlin Matthias

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  • http://www.PamStanton.com Pam Stanton

    Wow, thanks so much for this advice. Really great stuff!

    Pam Stanton
    “The Project Whisperer”

  • Lee Roquet

    Jeff, Nice content thanks for sharing…

  • http://kbkmarketingandconsulting.com Jan Beery

    Great points! My favorite is #2. I love to teach my industry, the medical industry how to utilize marketing tools to their advantage. We are having a blast educating our clients on how, why, where and who should engage in social media.

  • http://www.myshoppinggenie.com/pstd Lisa Ann Landry

    You have the most excellent blog post.I always look forward to what you will teach me.Thanks for providing excellent relevant usable. Content.

    Lisa Ann Landry
    Vibrating positive energy..what are you vibrating

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  • http://www.tonvanhouten.nl Ton van Houten

    Great list!

  • http://twitter.com/dftanaka Daniel Tanaka

    Great post Jeff, inbound marketing is picking up some steam and I definitely think it’s something every company needs to think about today.

    Thanks for sharing great content, your posts are always relevant and helpful.

    Daniel Tanaka

  • http://www.b12leads.com Duncan

    excellent post - particularly like the point “Amplify Your Message through Social Media” 

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  • http://jeffbullas.com Jeff Bullas

    All businesses should be using Facebook because most of their audience is using it. It is an important engagement and distribution point in your social media marketing strategy.

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  • Andrew Healey

    Excellent blog, Jeff. Great social networking sure beats cold calling and mass marketing.

  • http://www.marketingonlineteam.com/ Michele

    Great Info Jeff just wondering if the 
    On-Site Optimisation portion is still a good way to go with the google panda/penguin

    • http://jeffbullas.com Jeff Bullas

      Absolutely, that hasn’t changed this!

  • Barbara

    Excellent Blog.

  • Judy Kundert

    This is so helpful. I have so much to learn and this put in a clear will laid plan.

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