69 Secret Tips To Make Your Blog Rock

I spent an inspiring  afternoon with Charles of Cubic Promote who is one of my clients and we discussed how he could optimize his social media marketing including his blog. He is one very savvy businessman and is using his 23 blogs to optimize his website for search engines in ways that are producing top keyword ranking results.69 Ideas For Your Blog To Make The Dead Take Notice

Just like our company his brands marketing strategy doesn’t rely on cold calling but inbound marketing by making his site so visible on the web that clients call him. ( by the way I hate cold calling, always have and  always will).

This post started with an article earlier this year on “30 Tips To Make Your Companies Blog Rock” and I had quite a few comments by readers and so added more tips on other keys to making a blog successful. I then added to that post with some ideas from readers and more of my own with a post titled “50 Ways To Optimize Your Blog“.

So here are even more ideas to add to those original articles for optimizing, writing content and promoting your blog  that will help your company be found online and hopefully admired and remarked about by your customers and prospects.

1. Write about industry News – whats happening this week, this month

2. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments

3. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems

4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name

5. Publish content on what not to do! – highlighting where something hasn’t worked (the names shall remain anonymous of course)

6. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client

7. Write articles for the different types of customers that are relevant for each of  your vertical markets

8. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning

9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas

10. Look through your latest news releases for ideas

11. Sign up other staff to write on topics in your industry or market that they are passionate about

12. Develop a series of how to blog posts

13. Turn the “how to” blog posts into short videos

14. When you have a great idea, go straight to your “add new” button and write the headline and save it as a draft or write it down before you forget it.

15. Include a great iconic image at the start of the blog that catches the eye

16. Case Studies are always popular to write about and not just your own

17. Place Powerpoint presentations on your blog by posting  and then embedding links from Slideshare

18.  Run polls and surveys on your blog

19. Create great headlines that catch people attention and makes them want to read the rest of the article

20. Add credbility banners such as how many subscribers, number of hits, blog grade and any awards

21. Provide “share this” buttons to Facebook and Twitter as a minimum

22. Implement “subscribe” buttons via RSS and Email

23. Write in bite size chunks and use bullet points so readers can quickly and easy consumption

24. Break up large blocks of text with iconic and interesting images

25. Take screen shots to place in your post using Software like Snagit to highlight points .. a picture is worth a 1000 words

26. Be yourself even if it is a company blog.. be authentic.

27. Optimize your blog for SEO (Search Engine Optimization)

28. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn

29. Make the blog easy to find on your company’s web page with a large bannner or button

30. Finally, have fun, mix up the types of posts and add some humour occasionally Gini Dietrich from Spinsucks.com contributed to the list with the following eleven additional tips

31. Ask your readers what they want you to write about

32. Let your readers pimp their own blogs in your comments section (we’re going to do this on Thursday of this week)

33. Ask questions

34. Create contests (which goes along with your poll/survey idea)

35. Install the SEO All In One pack on your WordPress blog

36. Use StumbleUpon and AllTop to increase your readership

37. Create content for Associated Content by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites)

38.Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog

39. Make sure, when you use Twitter to promote your blog post, that you’re tweeting about it more than once a day

40. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!)

41. Post and link your content on the Delicious social bookmarking site. (This will again help spread your content by placing it on a highly trafficked site)

42. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Courtney Wiley of  iNgage Networks also made this suggestion

43.In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Dave Heinrich from WebTechUniverse.com also contributed with this tip which is vital and I do this with every image in my posts

44. When people write a comment actually take the time to email them directly and thank them for the comment and if they ask a question, then answer it. You will find that this will create a WOW factor and spread the word about the blog. If you took 10-15 minutes a day to respond to 5 comments via email you would make great impact on over 1,500 people during a year who would each spread the word to potentially 1000′s more. This could be the making of a tribe!

45. Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. This will create a a link back to your site and linking is key to increasing your own rankings with search engines

46. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

47. Interlink to other posts in your blog when writing a post especially those that are relevant and have been successful (this again is great for SEO)

48. Outsource content development for sections of your blog that are appropriate such as ‘resource’ sections.

49. Update an original post that provides more value to your readers (this post is an example)

50. Take readers comments and include and promote them in your blog  (like we have just done)

51. Take a selection of your best blog posts and make an ebook out of it. Then distribute the ebook on the Amazon Kindle Store and Apple iBookStore. This will find you new readers for your blog. And you can monetize it in a whole new way by charging a dollar or two for your ebook. (Thanks to Vikram Narayam )

52. Collaborate with other Twitter users within your niche to promote each others content

53. Make sure that everyone within your company has their own Twitter account and promotes the blog and company social media accounts on that account

54. When speaking or presenting, record it on video and upload it to company YouTube channel. It will be a constant resource for clients as well as adding to your websites SEO.

55.  Make excerpts of  key points on the video and turn them into short blog posts.

56. On your YouTube make sure you have optimized the video for search engines through tags, key phrase in the description as well as the link to your blog in the  description section.

57. The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile

58. The Slideshare account should also have your top keywords and phrases in the  “Public Profile” about section so that search is optimized.

59. Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds)

60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video

61.  Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit

62. Take the results of your polls or survey and turn them into a blog post. A lot of people want know the results as over time the blog post is buried in the archives

63. Use a twitter app such as SocialOomph.com (Professional edition) to schedule tweets your posts on a regular basis

64. Collaborate and communicate with other successful bloggers in your niche especially those that enhance and add to your skill set (they will encourage and support you)

65. Implement an email acquisition strategy that includes a pop over form that hovers over the screen for first time visitors (offer free eBook or video tutorial as an incentive and a gift for people giving you their name and email address) . One platform that provides this is Aweber.

66. Another email subscriber tactic includes a suggestion to refer a friend to join the email list

67. Place a video on your Facebook fan page inviting visitors to subscribe.

68. Link to your blog on your Facebook fan page

69. On your email subscriber form don’t ask people for their life history keep it short and only ask for name and email address

And one other suggestion don’t give up “Persist” and your blogging journey may surprise you!

Image by Jetson

Comments

  • http://RichardBejah.com Richard Bejah

    Jeff, WHAT AN AWESOME BLOG! I have just printed the list off.. I will use it as a guideline for my Social Media expansion.. THANKYOU MUCH APPRECIATED Keep up the GREAT work RICH :0)

  • http://www.melodylealamb.com Melody Lamb

    Fantastic!! Wow Jeff, this is a great post rich in helpful information about how to boost our blogs! Really great. I’ve bookmarked it and plan to refer back to this often.

  • http://www.essentialwholesale.com Kayla Fioravanti

    Again — an awesome blog full of great business content that is useful and helpful. Thanks so much for this!

  • http://www.talktherapybiz.com Linda

    Great practical suggestions and stats–this was really appreciated.

    Thanks Jeff!

  • http://www.buzzshift.com Eddy

    Great post, Jeff. I’ll be referring back to this again and again. It’s bookmarked, Digged, RTed, Reddited, etc!

  • http://coloredopinions.blogspot.com Vincent Harris

    On point 27 Optimize your blog for SEO , isn’t writing blogposts part of your SEO effort? Kind of confusing to add it as a separete dot, while chosing the right keywords and getting others to link to your “relevant” content, “resonate” , is part of your effort to rank well in Google for the relevant keywords.

  • http://www.RawTeacher.com/dlwilsonatl Donna Wilson

    Thank you for this incredible information, Jeff! This has got to be one of the BEST, most comprehensive blogs that I’ve read on the subject. No fluff; all relevant & useful info that I will use & refer to often!

  • http://hubpages.com/hub/InfantStroller Infant Stroller

    I do not usually comment on blogs such as this but on this instance and in maintaining using the comments above I would carry this opportunity to say how much I loved your article. Truly informative and well written – many thanks for sharing it with us!

  • http://wp.me/pOEb4-6f Chris Moline / @webmindset

    This post rocks! I wish I’d had only 3 of these tips when I jumped the fence from journalism into blogging. Well done, amigo!

  • http://www.burtchiropractic.com Dr. Eduard Burt, D.C., MUAC

    I remember the first post with 30 tips for a Blogger. You have more than doubled the amount by now. I think by the need of the year your new post will be called 101 Secret Tips to Make Your Blog Rock.
    Regarding $63 – I think MarketMeSUITE is a much better option for auto posting your tweets with promoting your brand instead of someone else’s.
    Great Post as always.

  • Bubba Penner

    Excellent post! I’ll be using the tips, and RTing it also.

    Bubba

  • http://www.sleepezcenter.com Raquel Rothe

    Thank you for sharing; good information!

  • http://www.sleepezcenter.com Raquel Rothe

    This gives me a checklist to work on. Thank you for sharing; good information!

  • Simon

    Thanks for the advice! Re-tweeted (to my 150 followers lol but it all helps) :-)

  • http://www.seo-philippines.net Edward @ SEO Philippines

    This absolutely rocks. This is one whole book right here! How can you give this all for free? :) Any related posts on social media?

    Super thanks.

    Edward
    http://www.seo-philippines.ph

  • http://bridiestypingservices.com Bridie Jenner

    Great post thank you, definitely one to bookmark and return to again.

  • http://www.susannepenfoldsocialmediaconsultant.co.uk Susanne Penfold Social Media

    Don’t forget about podcasts these can be really powerful to. :)

  • http://twitter.com/bizauthor Stephanie Chandler

    Great stuff! I also keep an “idea journal” on my desk where my random, half-baked ideas begin to formulate…

  • http://www.searchoptmedia.com seo company philippines

    You hit the spot!

  • http://alltopstartups.com Thomas Oppong

    great list. Very useful for first bloggers

  • Anonymous

    Another great post, thanks for the tips! Must get organized & implement some I’m not doing yet.

  • Jaime

    Great job. I think itemized checklists like this sure help simplify the blotting process. Its a lot of work on, but its not hard! Thanks, @mmania2012

  • Jaime

    Great job. I think itemized checklists like this sure help simplify the blotting process. Its a lot of work on, but its not hard! Thanks, @mmania2012

  • http://brunogebarski.wordpress.com/ Bruno Pierre Gebarski

    Jeff: thank you for this updated list! Much appreciated for us younger and still very inexperienced bloggers! I had the feeling after reading all the point that planing and scheduling is absolutely one of the clue to proper blogging in order not to run out of interesting and relevant topics to write about! As I read sometime ago: Blogging is like jogging: it is painful at time and as the blogging muscle get regular excercise it does get easier all the time to write and post! Kind Regards from Hamburg GER! Bruno

  • http://twitter.com/themktingpeople The Marketing People

    Fantastic post Jeff, there are some great tips here that I sometimes overlook when writing a blog. Definitely one to bookmark and keep revisiting to make sure I’m doing as much as I can to improve my blog!

  • http://jeffbullas.com Jeff Bullas

    Thanks DJ and glad to hear that you are enjoying the blog.

  • Nicolle

    Great advice….I started my own marketing consultancy business earlier this year, keeping up with my own blogging, social media and marketing is a job in itself. Insights like this help me keep on track!

  • Irongate Group

    What are your thoughts on hi-jacking events to attract readers to a post? Wimbledon. The Ashes Test. And some of my most successful posts have not been about our products and services. Our fund raising / fun stories have been more popular than “how to chose a stapler”. I go for a mix of posts and share them but I am confident I am still missing something. Ever searching for that big hit :-) http://irongategroup.blogspot.co.uk/2013/07/help-for-heroes-dress-down-day-at.html

  • James Perrin

    Great stuff! I think it’s now more important than ever to ensure people engage with blog content, not just from a social shares perspective, but also from a comments perspective. Running polls and competitions is great at achieving this, so that’s a great tip. As part of anyone’s content plan, they should look to create an engaging post at least once a month, something that will help to build a community around your brand. Great tips as always Jeff!