The World’s 20 Most Popular Facebook Pages

Written by Jeff Bullas - 38 Comments
Categories: Facebook, Social Media

Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the world’s top 20 most popular Facebook pages and realize between them they have over 315 million fans.

That culture reflects our movie, TV shows and music tastes including Michael Jackson, Eminem, Lady Gaga, the Twilight Saga, The Family Guy and even Justin Bieber.

The World's 20 Most Popular Facebook Pages

Two corporate brands made it into the top 20 with the worlds most popular soda drink (Coca Cola) and the ever growing coffee culture that has spread globally over the last 20 years made its presence felt with Starbucks coming in at No. 10.

What you will notice also is that they are all B2C brands which is where the the primary strength of social media marketing truly lies and especially Facebook.

The other surprising revelation is that the company behind some of the world’s popular social media games over the last 12 months Zygna has two Facebook pages in the top 20 with Texas Hold’em Poker at No. 1 and Mafia Wars at No. 19.

Sports only presence in this Top 20 list is the Football Star, Cristiano Ronaldo who sneeks in at No. 20.

One surprise was YouTube but maybe that should be expected with online video such a large part of the Gen Y culture and one of the most highly shared media types.

This list also reveals that social media marketing success is becoming more integrated with traditional Mass media marketing that allows brands to permeate and leverage on the web using multiple media channels.

To put some perspective on this list, not one of these pages in the top 20 has any less than 13 million fans.

1. Texas Hold’em Poker: (25,886,703 Fans)

The creator and owner of the worlds most popular knows how to spread its separate brands on social media with it holding down the number one spot. You will notice it has multiple call to actions with “PLAY NOW” with a large strong image at center stage. It also has another call to action on the left banner “CLICK HERE TO PLAY POKER”. Zygna knows that its not just about a strong brand but giving very clear instructions what this page is about.

Facebook Page One Zygna Texas Holdem Poker

2. Facebook: (24,266,151 Fans)

Well, what do you say! Facebook owns this space so it should know what it is doing. You will notice it does two things at the top of the page. One, it has a very topical subject which is very newsworthy with the latest USA elections at the top and it also promoting (in a very soft way) its eco friendly side by asking to join an “Alliance To Save Energy”

3. Michael Jackson: (22,690,496 Fans)

Again calls to action are very evident with the goal here to sell more product with the invitation to “Check out the New MJ DVD Box set coming in November”. The use of images and branding here is not as strong as Texas Hold’em Poker but maybe you don’t need to be as it is Michael Jackson.

4. Lady Gaga: (21,646,439 Fans)

This singer is all about controversy and cutting through the noise on the WEb and mainstream media and her primary image is consistent with her brand. No call to action here!

5. Family Guy: (20,174,271 Fans)

Family Guys comedy and irreverence has made it one of the worlds most watched TV series and the call to action here is to continue to promote that with asking Fans to vote for the show at the People’s Choice Music Awards. Videos are also able to be watched here which displays what should be on all Facebook pages a lot of Video and multi media .

6. YouTube: (18,618,509 Fans)

Promoting fans is a good tactic to use on a Facebook page and YouTube does it here with the first update on the page highlighting the “Far East Movement To YouTube Fans”

7. Eminem: (18,473,414 Fans)

No missing what this page is about with his latest record front and center but call to action is not very evident. Integration to the other social media channels is is good with links to his website, Twitter and Myspace pages at the top left.

8. Vin Diesel: 17,649,964 Fans

Vin’s Facebook consultants and agency are doing something right here obviously with this being the number one Facebook page for an actor. Good to see him being topical with a reference to Halloween as the top update. Call to action to start engaging is not strong with no videos or trailers of his movies on his main page though. Integration to other social media and web channels is not strong with one link to his website and no Twitter or Myspace links.

9. The Twilight Saga: 16,562,819 Fans

This has become a very strong brand that started with a series of book that my teenage daughter loved that became a TV series and finally a movie. Call to action is good with the latest update asking you to engage in an online competition to promote the latest product. (A DVD series).

10. Starbucks: 16,366,438 Fans

Starbucks leads the corporate world in its use of social media to promote its brand. This page reflects strong branding and multiple calls to action as well as integration with its other social media channels. You can read more about Starbucks use of social media at “Starbucks And The 4 Keys To Social Media Engagement“

11. Megan Fox: 16,332,727 Fans

12. South Park: 16,167,364 Fans

13. Coca-Cola: 15,863,959 Fans

14. House: 15,831,213 Fans

15. Linkin Park: 15,808,040 Fans

16. Barack Obama: 15,333,119 Fans

17. Lil Wayne: 14,578,322 Fans

18. Justin Bieber: 14,414,160 Fans

19. Mafia Wars: 14,385,963 Fans

20. Cristiano Ronaldo: 13,986,898 Fans

The source for this data is from Inside Facebook.com

Image by Svadilfari

Tags: Coca Cola, Eminem, Facebook, Family Guy, Lady Gaga, Michael Jackson, MySpace, Social Media, Social Media Marketing, Starbucks, Texas Holdem Poker, Top 20 Facebook pages in the world, Twilight Saga, twitter, Vin Diesel, YouiTube, Zygna

http://twitter.com/nicolekureshi Nicole Kureshi

It’s interesting that Vin Diesel has more fans than the President. I was also suprised that two games, Texas Hold’em & Mafia Wars were in the top 20. I can see how the big “Play Now” button makes it very user friendly and maybe the best way for a user to access the games, especially if they are already logged into Facebook.
http://www.asotoadeola.com asoto adeola

interesting article.call to actions is a vital element in any facebook page, i have been priviledge to design facebook pages for clients such as P&G, hennessy in nigeria. on a lighter note, jeff i realised my profile pix came up on the coca-cola page as part 6 of 25 friends that like the page… hehehe
Lora

You’ve inspired me for a blog post: “What do your Facebook ads say about you?” We’re gonna have a little fun in the office with that topic today.
http://www.facebook.com/harounkoladotcom Haroun Kola

Nice article, and great to see the big guns and how they’re doing
My own Page has a long way to go!
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http://www.kaufmanmather.com Kaufman Mather

Thanks, this is a really interesting article with some valuable lessons on including calls to actions and on being topical!
http://harmanjits.com/ Harman

Nice collection Jeff! I agree with you that social media marketing success lies in it’s integration with traditional Mass media marketing. Because social media is a tool for marketing. It cannot be separated from traditional marketing efforts. They have to compliment each other.

Dropdead_k

Hi Harman. I think its the opposite where traditional marketing is integrating with social media marketing to attain success. If you would have used traditional mass media marketing i am sure it wouldn’t have got half the response as what you see with the social media. The world’s turning digital in every aspect and Social Media is BIG and in time i guess we would see the traditional marketing fading away.

http://Cyrillenajjar.com Cyrille Najjar

Wow that’s really impressive as much as it is unexpected!we should create a peace on earth page and see what happens there
Laura

Interesting list. Thanks!

FYI, there hasn’t been a Twilight saga TV series. If you’re referring to The Vampire Diaries, that is a seperate series of books, that are actually older than the Twilight books.
http://www.talkwebhq.com TalkWeb

Some interesting pages in here, certainly some which I wouldn’t have suspected to be in the top 20. I mean, surely Vin Diesel’s Facebook page is more popular than his career as a whole?!

Pmbjorkstrand

Has to say that its delightful to follow his own updating, puts a smile on my face often. Not that many celebs do it themselves. And for the record, the followers list is a bit out of date, since 12th Sept the figure was 27,5 mil….

Pingback: Tweets that mention De 20 mest populære Facebook sider - som også viser hvor kedelig en visuel ramme FB er: navigation, tabs, annoncespalte -- Topsy.com
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Michael

For a more up-to-date list of Facebook fan pages, check out http://socialpages.me
Brian Casestudyinc

This information seems dated…my recent check has Linkin park at 31m and lady gaga at 39m?
Hamish

The notion of ‘Fans’ or even ‘Likes ‘ should be replaced or expanded to ‘Followers’ or better still ‘People who have an interest in.

Personally I follow, like, fan & even Friend people, pages & companies just so I can see what they are saying & doing and then comment. Which isn’t possible without ‘Liking’ them first. I have even been known to ‘Like’ companies just for the purpose of complaining about their poor service or product. In these instances I’m neither a ‘Fan’ or a ‘Liker’, merely a commenter.

Food for thought…
kamal bhatia

Please update the data..
TSWR99

AND: https://www.facebook.com/IMUSTKNOW
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Tato

Very old data. Where’s Leo Messi? (24M fans…..)
Guest

This post is 9 months old. How would this ranking look today? Here you can find an updated list for it http://statistics.allfacebook.com/pages/leaderboard/-/-/-/f/DESC/-/
http://www.wilsonusman.com/ Wilson Usman

Excellent list, I’ll have see some of the strategies they’ve used, I guess besides being a big brand.
Guitarrista_virtuoso

https://www.facebook.com/erikguitarrist?ref=profile#!/RealMadrid 3th
http://twitter.com/jenhao99 jenhao99

It was suprising to see Vin Diesal’s page in the top ten. Also the only movie star. Interesting stats. Thanks
Pingback: Article: Jeff Bullas “The Marketing Secret About Twitter that Most People Don’t Know” | MJTVGirl's Constant Client Stream Guide
http://www.facebook.com/barrycannywaittilltomorrow.owens Barry Cannywaittilltomorrow Ow

Wonder where George Takeii comes. Best fb page ever.
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http://sewingyourstyle.tumblr.com/ irem

definitely a surprise for me. I wouldn’t have imagined many of these names to be this popular still
http://sewingyourstyle.tumblr.com
http://kendindik.com
bk

http://www.facebook.com/pages/GirlcoBoutique-OntheGo/284286434996549?ref=ts&fref=ts me too
http://pulse.yahoo.com/_HC34IOEP6KROCFZR6CMN6OVCG4 Xanvier

WHY Lady Gaga is not an icon. http://answers.yahoo.com/question/index?qid=20121119111820AAF0zdS
http://pulse.yahoo.com/_HC34IOEP6KROCFZR6CMN6OVCG4 Xanvier

the other survey obama was no 1 fan page of all time. anyways, no. 1 video for me

https://www.youtube.com/watch?v=7Q7cmreByj4
http://pulse.yahoo.com/_HC34IOEP6KROCFZR6CMN6OVCG4 Xanvier

LADY GAGA IS NOT AN ICON
http://blog.datadirt.net datadirt

And I always thought Red Bull was the biggest Facebook site… oh wait, it is: 37mio.
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