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  • Blair Evan Ball

    These are some great Social Media tips that more executives should adhere to. Most are stuck in the traditional way of marketing . “When the pain becomes gray enough action will occur!

  • http://www.shrewsburyonlinemarketing.co.uk Caroline

    I completely agree with you. I’m a later Baby Boomer (but not in a middle management position) eagerly embracing all these new methods – not without frustration I might add. However I would question if is there still a place for the telesales, cold calling methods as well as these new ways of marketing?

    • http://www.dpsworldwide-co-ltd.com Dan

      I would argue that for top salespeople who want to differentiate themselves they need to stay away from cold calling and use what my good friend and mentor Mark McClure calls Disproportionate Time Management. They need to target their A prospects who have the need and financials to buy their product or service, and use innovative techniques to get to the key decision makers. Not just pick up the telephone and ring up companies.
      They really need to boost their online presence and make their business cards work overtime for them. Create a call to action on their business card offering a free report for instance on something that is important to their target customers. So now when they hand out a business card, they have their prospect going to their website and registering so they can start to build a relationship. Same thing with advertising, give a call to action, get people to call or come to the website so you are creating leads. If I found a business card that said something like: Your life insurance policy may be death insurance and is costing you 100,000′s of dollars, turn over to see why. Then a link to a free report I would most definitely go to that site and get that report after leaving my name/email. Sure beats someone just calling around!

  • http://www.red-brand-media.com RED Brand Media

    Great article that really covers the absolute essentials.

    There is a whole method to the madness that ties in and integrates all of these mediums so that they work together. It all begins with a decent Web 2.0 friendly website as a home base, that can bring all the elements together, and at the same time push information to the other channels. All of this take time, patience, and commitment.

    A consistent real world marketing campaign linking to the online, and mobile campaign will help continue with customer engagement way beyond the retail sale.

  • http://www.mojo-ad.com Kaitlyn

    Way to hit the nail on the head with those ten essential activities. Reading this through the eyes of a soon-to-be college graduate, it may make my job search easier if companies offered more positions in these areas. We have to get those baby boomers out of their traditional box, and fully embracing everything that is digital!

  • http://www.uksocialmediacoach.co.uk Claire Sheehan

    Great to see all these brought together in one place. It is easy to get siloed into one way of thinking.

  • http://meers.com Megan Lubis

    Nice article. It’s imperative clients continue to evolve and begin building a foundation for digital data collection.

  • http://www.teamworkscom.com Paul Pruneau

    Great job on assembling a strategic components list for digital marketing today. However, for most organizations, the requirements for success with these initiatives and the rising demand for “continual content creation” may exceed the core competencies of many. The result is that this has real-world resource and monetary implications for a business. More on that here: http://bit.ly/a6T826

  • http://2ndinstinct.com/ Don Frattaroli

    Hi Jeff,

    Great Post on basics for every digital marketing campaign. you have definitely put together a excellent basis of all things digital. I would also add the importance of digital strategy in understanding where your target demographic works and plays on line. Through this understanding companies will understand which digital marketing tool will be most effective in finding and engaging there online communities

    Thanks again


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  • http://www.polskifiat.lt David

    Thank you, sir, very useful article.

  • http://www.constructionmarketinguk.co.uk Peter L Masters

    Some good points as always Jeff!

    A lot of the “old school” STILL don’t understand too much of any of your comments, but this year will be a pivotal year, I’m convinced of it!

    There’s only so much time you can spend with your head buried in the sand!

    Keep up the good work, I’m posting a lot of your articles on my constructionmarketinguk Facebook because it’s ALL about quality!

    Did you see my “Customer as KING, content as Queen” post? http://wp.me/p1fPZU-or take a look, you might like it!

    All the best for 2011, Peter

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  • Akshaytrenzy

    A good and an informative article
    There is also very good information available on

  • http://www.contentequalsmoney.com Emma Richardson

    I think a lot of newbies to the world of social media could really use a road map, guide, or Social Media Sherpa for assistance. Since sherpas are scarce to be found, this list provides a great set of tools by which to ascend the social media mountain.

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  • http://dontloseyourdayjob.com/ Clark Kent

    Good advice.

  • http://dontloseyourdayjob.com/ Clark Kent

    Good advice.

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  • Karen Loomis

    Very though. I left a company last year that half-heartedly was trying to adjust to new media. Six months ago I interviewed w/ a company that had no budget, but wanted to do TV & Yellow Pages over spending chump change on a revised SEO strategy! Run Karen. Run. LOL

  • Jeff Whittle

    Really like drawing the distinction between the dollars willingly spent on brick-and-mortar portals and grudgingly allocated to digital portals.  Great way to think about it!

  • http://twitter.com/WhitingJonathan Jonathan Whiting

    Another great post jeff. A key point in digital marketing strategies is that it needs to be integrated with the marketing strategy and not just seen as ‘bolt on’ strategy

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  • http://jeffbullas.com Jeff Bullas

    That is a tough question. I don’t think there is an easy answer. Despite tragedies that are happening all over the world life still goes on. I think that is a call to make on a case by case basis and it is also dependent on the type and location of the campaign.

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