30 Inspiring Ideas To Develop Content For Your Blog

1. When attending a conference take your Flipcam video cam with you and do some short one on one video interviews. You may need to contact them prior to the conference or you could be spontaneous, but you will need to keep it brief 2-5 minutes max.
2. Write about industry News – whats happening this week, this month
3. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments
4. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems
5. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name
6. Publish content on what not to do! – highlighting where something hasn’t worked
7. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client
8. Write articles for the different types of customers that are relevant for each of  your vertical markets
9. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning
10. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas
11. Look through your latest news releases for ideas
12. Look through your competitors latest news releases for a possible blog topic
13. Sign up other staff to write on topics in your industry or market that they are passionate about
14. Engage with bloggers that have expertise in your industry closely associated topics and give them a guest post slot once a month and then promise (and deliver) to promote them and the post
15. Develop a series of “How To” blog posts
16. Turn the “how to” blog posts into short videos
17. Case studies are always popular to write about and not just your own
18. Place Powerpoint presentations on your blog by posting  and then embedding links from Slideshare
19. Run polls and surveys on your blog
20. Take the results of your polls or survey and turn them into a blog post. A lot of people want know the results as over time the blog post is buried in the archives
21. Revisit the comments of your blog and see if there is are elements or a theme that  you could write around a particular blog
22. Subscribe to Google Alerts  in order to find ideas for new content
23. Write an article about the top bloggers in your industry and promote them and tell peoiple why they are successful
24. When speaking or presenting, record it on video and upload it to the company YouTube channel. It will be a constant resource for clients as well as adding to your websites SEO
25. When a visiting speaker attends your organisation video their presentation and embed it in your blog
26. Make a list of the top successful people in your industry and put in place a weekly schedule to interview them and you will then have a weekly highlight video blog post that will inspire your readers. And guess what! The leaders you interview will  promote that blog post to their social network
27. Bundle up the best blog posts about about your niche and turn it into a PDF book that you can feature on your blog. You could sell the PDF for lets say $19. (37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000  revenue stream by publishing and then repackaging it)
28. Take your video posts and turn it into an audio podcast add then develop and publish that into slideshow format  format content into a PDF
29. Enlist a keen photographer in your company to take photos at events and then set up a company Flickr account post the photos to Flickr (this is also good for Search engine optimization). These photos could even be  used for inspiration for developing humorous posts about the office that personalizes your company
30. Mount a video camera in your car if you are in an industry that involves getting out and about such as real estate and make a video blog while you are “on the job” (but not driving of course). Ian Watt from Vancouver does this and creates short video blog posts talking about the industry he is obviously passionate about.

These are just some of the ways you can develop your content for your blog. What other ideas do you have that have inspired your blogs content?

Image by qisur