The challenge for a majority of Chief Marketing Officers is convincing the CEO to take the plunge and use the power and leverage of social media to amplify the presence of their brand digitally online. There are some CEO’s who don’t need to be convinced because of their own experience with social media.
A couple of days ago I had the privilege to sit down with Greg Savage the CEO of ‘FireBrand Talent” (a global digital recruitment company with nearly 70 offices worldwide) who understands and “gets” the power of social media to spread the influence of his personal brand and his companies brand globally to great effect.
Greg is on Twitter and has a blog titled ‘The Savage Truth‘ and these two social media channels are just part of his activities on social media. Most of the recruiting staff of FireBrand Talent also have corporate Twitter accounts and have personal optimized LinkedIn accounts as part of the corporate social media strategy. In the interview Greg covers some of the moments of truth that brought home to him the need to get engaged online in a digital world. This interview is in two parts
Video Interview – Part One
Video Interview – Part Two