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  • http://www.experiate.net Paul Flanigan


    The two ways I feel like I have built trust online is by:

    a) responding to people on Twitter and absolutely no automated messaging – DM or follow back – of any kind. I have gotten notes from people saying, “Wow! Thank you!” Like they’re surprised a human would actually type something in.

    b) by sharing – I’m not sure about @chrisbrogan’s 12:1 rule, but I definitely share the good stuff, and I share people. When someone follows me on twitter and I think they’re worth letting others know about, I send out a tweet indicating this. My followers have responded often by saying hello over Twitter to the new follower. Very engaging

    • Anonymous

      Thanks for the comment and I do like the additional elements that you have added to the the post.
      Thanks for the insights. Cheers Jeff

  • Guido

    Great article, Jeff!

    • http://jeffbullas.com Jeff Bullas

      Thanks Guido :)

  • http://www.marybuergindogportraits.com Mary

    i would respond, but I’m really just a dog :) )

  • http://jeffbullas.com Jeff Bullas

    This is my first conversation with a dog in English :)

  • http://twitter.com/aschottmuller Angie Schottmuller

    Wasn’t Santa assassinated?

  • http://blog.esimplestudios.com Gabriele Maidecchi

    As my company manages several ecommerce systems, I can safely say a trusted payment method goes a long way, but it really depends on single countries as well. For example, in Italy Paypal has gained ground just in the recent 2-3 year, with other systems, sponsored by Bank associations, have always the higher end of customers.
    Nobody trusts shady companies after all.

  • http://www.mutuellesmutuelle.com/mutuelle-fonctionnaire.php mutuelle fonctionnaire

    Interesting point of view.

  • forlan

    Most people is not patient. They must ask until when we have to be patient?

  • http://twitter.com/rossmac2310 Ross Macdonald

    We are helping to create trust online by providing a cool new SAAS authentication solution that is easily obtainable as a mashup online that can be used to protect identities and create trust between parties wanting to transact. Whether it be a website, a mobile app or any service that requires partis to identify themselves or assert credentials. Check it out at http://www.liveensure.com

    • jeffbullas

      Thanks for you comment Ross I will check it out

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  • http://twitter.com/rajmalikdc Raj Malik


    Very good article.  I think one other thing is using the information and data about yourself to convey that you and/or your business is trustworthy.  We have created a business around that and it is called KikScore.  Feel free to check us out. We take information about your website, financial track record, business policies, certifications, and management and make that transparent to website visitors.  Here is a link to a presentation we put together on the issue of online trust and what businesses can do to help themselves show they are trustworthy and credible: http://bit.ly/pf9V9U.


  • Anonymous

    Live chat widgets like Zopim helped me a great deal in becoming as “human” as possible. Apart from that, taken from CDBaby, personalize each and every physical product that is shipped out of the warehouse (handwritten notes go all the way today).

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  • http://twitter.com/Hudali15 Ali Anani

    Great post. I enjoy reading it having published two days ago a presentation on slideshare “Rust without Trust”. Well-done