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  • http://www.salesdujour.com Gary S. Hart

    It would be nice if there were metrics that showed B2B, B2C, and personal sharing. Excellent post and good food for thought. 

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment Gary. Yes that would be good, but I don’t know if they were able to break the stats down to that level

  • http://twitter.com/DerekTac Derek Tacconelli

    Very informative post. I absolutely love the graphics!

    Interesting to see that blogs and social bookmarking have the largest share in clicks in the statistics shown here. 

  • David Boshier

    Hi Jeff,

    Great article and mirrors the research we have completed on
    our own site.


    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment David. It is always good to see 2 studies agree

  • http://jeffbullas.com Jeff Bullas

    Thanks Talei for the observations. It is indeed a fine line between being “Ubiquitous” and “Spammy”… that is where the listening comes in.

  • http://BestSellerAuthors.com Warren Whitlock

    We’re all love to put out a link that hit all the right points, in the right channel and get clicks. These strategies help but it’s CONTENT that people love that get’s shared

  • http://www.facebook.com/ferrer.ramiro Ramiro Ferrer Lavalle

    Hi Jeff.
    Very interesting read, if somewhat shorter than the topic deserves.

    I think you do not mention that Facebook might have the lead in link sharing because of its graphic-enhanced capabilities. Perhaps a link is more “accepted” if it has some kind of “preview” attached to it, as it is almost always the case with link sharing on Facebook. And that Twitter might have bigger link clicking because its much easier to “follow” an interesting person (celebrity or whatever) -and click on their links- than it is to “friend” him/her on Facebook (although that is changing as more and more people build Fan pages).

    Also, there must be some correlation to these numbers regarding the mobile apps each platform has. Twitter still has the most useful and usable mobile apps, which could be helping keep their marketshare. Twitter for iPad is a much, much more polished and usable app than the iphone-only Facebook app. That has to make a very measurable difference in use and adoption, don’t you think?

    I would be very nice to read a follow up on this story.

    • http://jeffbullas.com Jeff Bullas

      Thanks Ramiro for your insightful comment. I think that the mobile aspect of both Facebook and Twitter as a comparison would make an interesting post and how it is used on iPads and Smart phones.

    • Magda Papa

      Spot on distinction between FB and Twitter. I have been using Twitter and I still find it the best but I can’t overlook the power of Facebook. It’s where people are and for a marketer there’s a lot to learn by observing reactions to images and pictures, a feature that Twitter doesn’t offer. But yes, on Twitter you can ”mingle” with a croud of ”strangers” because you have things in common and things to share.
      On Twitter you can follow anyone except from very few accounts where tweets are private. People don’t need to be confirmed as friends. Yet, you can connect with people on Twitter in ways that’s useful for you as a professional. Of course there’s the Like page function on FB that allows you to get updates on brands, communities etc but ”liking” a page isn’t the same as ”following” a brand on Twitter because that brand just might want to follow you too because you are interesting, because you SHARE. It is possibility.

  • Anonymous

    Hi Jeff, your post is really great and very interesting. I used to read same post concept but then you made better informative statistics of Twitter and Facebook. This is helpful to me as an Internet Marketer. It gives me ideas on how should I keep maintaining my social accounts as well as sharing and posting relevant information links to my audience. Thanks for sharing.


  • markdisomma

    I asserted in a post recently that I could see the six degrees of separation
    globally being replaced by six clicks. My friend Alex challenged this saying
    she thought six clicks was too many and that much after two, the network is
    already so wide and the bonds of engagement so unsupported that people simply
    drop off our radar. Your highly enjoyable post confirms that ultimately there is a finite settling point for a
    social network.

    My post on this is at: http://markdisomma.wordpress.com/2011/06/03/reaching-the-limits-of-conversation/

  • http://www.b12leads.com Duncan

    Good topic and article – to me what would be interesting would be to see the stats when compared by B2C vs B2B- I suspect Facebook is more suited to the B2C market? 

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  • http://twitter.com/ashisht Ashish T

    I share what I know on Twitter, but what I experience, on Facebook. Is there a differentiation between experiential and theoretical type sharing? 

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  • http://twitter.com/Kimba_67 Kimberlee Lockhart

    Hey Jeff! I’m invited to an in-house marketing meeting for the company I work for and it’s my chance to talk to them about using Twitter to market themselves. Do you have any articles to share about Twitter stats without me having to look them up? *lazy* I’ll l

  • joanna@xposureuae

    Very interesting. I would have thought Twitter came higher in sharing rather than FB just because of the way it is geared. FB tends to be more about likes and comments – and content is shared that way. It also demonstrates how important it is to have a genuine following in terms of marketing your product/brand.

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    Hi Jeff,

    Great article and mirrors the research we have completed on
    our own site.