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  • http://jeffbullas.com Jeff Bullas

    Thanks Morgan for the comment. It is all so new that finding what works is part of the fun of the social media marketing adventure!

  • http://jeffbullas.com Jeff Bullas

    Thanks Neil for the insights. Yes, Infographics are hard work and require some good core creative and tech skills. Maybe a compilation of great infographics with a unique text intro can offer value to your readers!

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment John. Yes, it is sometimes hard to shake the old paradigms and multimedia was hard to do 10 years ago.Posting and publishing multi-media is now quick and easy!

  • http://www.usemeplz.com/ Usemeplz

    Creative, interesting … I think they have a meaning. Thanks for the post

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. Yes, Content is also about making it fun and creative!

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comment. It reminds me of a quote from Geffrey Rush the famous actor. He said “I focus on 2 key elements, Credibility and Visibility”

  • http://jeffbullas.com Jeff Bullas

    Thanks Jon for your input into the conversation. Two keys also in the use of images and content is to work on making the content Liquid (contagious) and Linked (congruent with your other messages)!

  • http://twitter.com/marie_BER Marie Bernard

    Hi everyone,
    Infographics are part of the new suite of digital weapons I am finalising for my purposes. :-)
    I have outsourced it to my favourite design agency. We spent 2 hours on the initial briefing but now my designer is up to speed and delivers just perfect stuff. 
    Little tips if you follow that route, I request him to deliver each element of the bigger graphic separately, and I play with these puzzle pieces as appropriate – not only to produce standalone PDFs, but also for our PPT/Keynote presentations, and also because it makes our Prezis look just amazing.
    … And it makes my life easier when a limited update is required. As long as I have no graphic dept in-house, this kind of flexible outsourcing is the hassle-free solution that works for me.

    • http://jeffbullas.com Jeff Bullas

      Thanks Marie for your contribution to the blog post! The power of Infographics is quite amazing in making ideas spread!

  • http://fadi.el-eter.com Fadi El-Eter

    Infographics are the biggest challenge. But, the thing is, they do drive an enormous amount of traffic (I haven’t seen an infographic that doesn’t get 10,000 visits or so). I think an infographic takes about 2-3 days to prepare!

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  • http://twitter.com/pifpufpaf Petra Taseva

    Those Content Marketing Challenge are not always easy to overcome and sometimes staying foolish might be a risky move :) But everything you mentioned in this post is great tip and it is definitely worth trying. At the moment I’m working on a Blog for my company, as I believe it will empower the expertise we promote with Tips&Tricks articles, Industry trends and statistics etc…

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  • Anonymous

    Jeff

    Some good stuff here….here’s what stood out for me:  YouTube has only been with us for 7 years and in the world of business and brand marketing this is only a “blip”.

    Add on top of that that in most market areas very, very few businesses are doing video – that is a massive opportunity that is literally going begging for most people.  According to Cisco Systems by the end of 2012 – a mere 24 months away – 90% of web traffic will be driven by video.

    So it’s absolutely crucial that people start tackling the video area right now so that they can build a competitive advantage over their rivals who are ‘still thinking about it.’

    The one point in your post that I’d respectfully disagree with is shooting for a viral video.  Creating a viral video takes a lot of time and resources…from the point of view of content marketing (i.e. building relationships, turning site visitors into subscribers, turning subscribers into clients/customers)  it’s a far safer bet to use those resources to create multiple videos that deliver relevant, educational content to your target market. 

    Of course the best of both worlds is to create multiple videos with a more traditional content marketing slant – and then if you have the resources shoot for a viral video on top of that. 

    That make sense?

    Paul

  • http://www.shawngraham.me Shawn

    The right photos can definitely make your blog posts and Facebook updates really pop. The trick is finding something that will be interesting to your audience without being too much of a cliche. 

    Once you have some ideas in mind, experiment with different options. See what people react to and adjust your image selection accordingly. Eventually, you’ll define your own unique style. 

  • http://suomiyritys.fi/ Tonny Pikanen

    It was a pretty amazing blog,You really organize all ideas base on your experience and it was a pleasure to read a wonderful blog like this.

  • http://suomiyritys.fi/ Tonny Pikanen

    It was a pretty amazing blog,You really organize all ideas base on your experience and it was a pleasure to read a wonderful blog like this.

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  • Glenton Malvyn

    Very good demonstration. It really opened up my eyes on how
    little things we do can create opportunities.

  • Anonymous

    thanks 
    for such these ideas …its useful article….

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  • http://tnisocialmedia4u.org/ TNI Social Media 4U

    Thank you very much Jeff!!!
    This information is GREAT! I am excited about implementing the ideas
    mentioned.

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  • Gayle Haugen

    Great points, Jeff, about how we are visual readers! Infographics are becoming the new visual tool of choice. To make sure I’m creating meaningful infographics, I’ve made a point of looking at many different ones and asking what makes them good or what would make them better. That helps me be better at creating better visuals. Thanks for the article.

  • Superior LLC

    Nice ideas jeff!!! i love this blog

  • Sean Vandenberg

    Jeff, you’re really doing a great job here (like you need me to tell you that!).
    It’s becoming apparent to me that my graphic design illiteracy is a hinderance… Do you have any suggestions or advice for the layman looking to create good infographics/cartoons for his website?
    Thanks,
    Sean

    • http://jeffbullas.com Jeff Bullas

      Sean that sounds like a good topic for a blog post!

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  • http://www.facebook.com/cooper.pie.1 Cooper Pie

    Thanks for the post, and from my friends experience in working with digital marketing agencies he said that one of the best ways to advertise is to make a viral video.. that’s good of course, and then put it on youtube.

  • http://webgento.com/home seo expert in uk

    great idea dear

  • http://dontloseyourdayjob.com/ Hassan Fvckry

    :: three thumbs up ::

  • http://www.kizi2.com/ kizi

    Thanks to share such nice information.

  • YapperGirl

    Great insights, Jeff! I’ve found a great tool for free infographics: Infogr.am . Just used it to share a client’s success story in images. Took about an hour to get used to their flow, but will be much quicker now. An advantage to paying for their service is that you can download the image to house it on your FB or Pinterest page (capture traffic). http://infogr.am/Crowdfunding-Success-for-Schools/

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