The Explosive Growth of Instagram – Infographic

I was recently travelling through Italy and having an iPhone allowed me to share what I was experiencing in real time to my Facebook timeline and to Twitter.The Explosive Growth of Instagram Camogli Italy

The photo that you see on the right of the sea side town of Camogli is the evidence.

This didn’t require waiting to get back to the hotel room and using my laptop connected to a socket in the wall.

It was as simple as taking a photo using the app, hit the filter feature you want and select which social network to share it on and your photo is visible to the world and the web.

All it needed was a mobile visual app called Instagram.

The explosion of intuitive and easy to use apps is taking usability to new levels and is also a revealing glimpse of what the web may look more like in 5 years.

The Visual, Mobile and Social Web

Five years ago the web  was highly text based and tied to desks and offices. Since the launch of the iPhone the emergence of apps and even more mobile devices such as tablets, the mobile revolution is having a major impact on how we use and interact with technology.

The last 2 years have seen some of the most explosive growth of software, ideas and billion dollar businesses in history with socialized apps and mobile devices leading the way.

The evidence:

  • Today on Facebook 300 million photos will be uploaded
  • Monthly mobile users on Facebook totals 488 million
  • Instagram is heading towards the 100 million users milestone in just 2 years

The social and increasingly mobile web is transforming  how we share our our experiences.

Here is an infographic that shows how we are using Instagram and it also reveals how it has grown since its birth just 2 years ago

 Instagram Nation: The Smartphone Photographer’s App of Choice
Courtesy of: Online Colleges

How About You

How is the mobile revolution changing how and where you use the web? Is it creating changes in your behavior?

Are you taking more photos? Are you sharing more on Facebook and Twitter?

What has been your best Instagram moment?

Look forward to hearing your stories and experiences.

More Reading

Image by Jeff Bullas: Camogli in Italy (March 2012)


  • Cybergabi

    The only thing you forgot to mention is that you also need an international data plan. And these are still hugely expensive. :-(

  • Webstats Art

    Instagram is facebook’s ticket to mobile

    • Jeff Bullas

      Thanks for your insight. It will be interesting to see what Facebook does with it!

  • Lesley Peterson

    I’m always surprised at the quality – that photo of Camogli is excellent!

    • Jeff Bullas

      Thanks Lesley for your comment and yes, I am constantly surprised at the quality of photos that Instagram produces.

  • Ilias Chelidonis

    Hey Jeff, any creative ideas on how businesses can use instagram?

    • Jeff Bullas

      Thanks Ilias for the question! I think that sounds like a topic for a new post!
      I will work on that:)

      • Charlie Muir

        Hey Jeff, yeah I’d love to hear your insight vis a vis instagram for biz.  I’ll stay posted.

        • Jeff Bullas

          I have created a draft post that I will work on for Biz applications for Instagram

        • Jeff Bullas

          I have created a draft post that I will work on for Biz applications for Instagram

        • Jeff Bullas

          I have created a draft post that I will work on for Biz applications for Instagram

  • Social Media Marketing Apps

    Hi Jeff, Interesting

    Instagram is the fastest and free way to share your photos. We can share our
    photos on Facebook, Twitter, Foursquare,Tumbler (Flicker very soon) etc.  We can interact with our friends by giving and receiving likes or
    comments on our instagrams. Now Instagram  is also merged with Pinterest.

  • Nikki Henderson

    Great infographic on Instagram!
    As for using the app on my iPhone, I used to use it primarily for editing pictures, and kept my feed private/didn’t follow anyone. Now I finally gave in and made a public account, and it’s pretty nifty. :) I like seeing what people post, especially when it comes to travel pictures. It’s funny, I actually posted a picture of when I was in Paris, and tons of people “liked” it, and I didn’t even realize anyone would’ve seen it.

  • Mhairi


    I thoroughly enjoy following your blog. As a PR/Advertising major, your post are extremely informative and always relevant to my studies. I myself am a big fan of Instagram, I really believe that online communication has been greatly enhanced by the ability and ease of sharing photos. Since joining Instagram I have started taking pictures daily, really sharing my life with the world.

    Although Instagram is a great deal of fun, I sometimes struggle to see how this social media platform can help a business, what do you think?